Reborn multinational giant

Obviously, Li Wei’s report is the kind of report that reports the good but not the worry. This kind of report is very suitable for government work or public relations and external publicity drafts, but when it is placed in the company’s internal work report, it is a kind of pretending to be confused. , Deceive the top and the bottom!

However, at this time, the executives, including President Ma, did not have the intention to hold Li Wei accountable at all. What they were more concerned about was the problems with contacts mentioned by Zou Mengrui.

"Why the data is so bad, the person who sent the message is less than one-thirtieth of the total users, are there fake accounts inside?" an executive asked.

Zou Mengrui glanced at Li Wei who was there in a daze, and explained: "This is not the case. According to our research and analysis, the main problem still appears in the product.

There is a process for the development and growth of a piece of software, especially acquaintance social software. The establishment of the entire social relationship chain of users is a complicated and long process.

Even if we can attract some users from WeChat, QQ and other social software through activities and subsidies, but if most of his social relationships and most of his friends remain on these software, he will definitely not be able to give up these social networks. software.

And this involves a more serious problem. If I register for contacts and my friends do not register for contacts, then I cannot send messages to friends on the contacts, and even if I invite friends to register for contacts at this time, it may The friends who appear as friends have not registered to communicate, and he can't send messages to his friends.

Regardless of whether it is QQ or WeChat, the average number of friends of each user is no less than dozens. Wanting them to register and contact is no less than migrating the entire network of hundreds of millions of users on these two software. This, in my opinion, It is almost impossible to accomplish!"

"It is almost impossible to accomplish!" This sentence was uttered by the deputy head of the project team, and its shocking power can be imagined.

The executives were silent, and after a while, the executives asked:

"According to you, as long as there is a ready-made social software, new social software will not be developed, but how did WeChat do it? Isn't QQ's relationship network large and stable before it? After it, How did Momo do it? When Momo was born, there were two social softwares, QQ and WeChat!"

Zou Mengrui glanced at this elderly executive. Although Ali's core business is e-commerce, this executive does not even know the basic common sense of the social software industry, which is really bizarre, but he still patiently explained Road:

"Momo, QQ, and WeChat are two completely different social directions. The core of Momo’s products is social interaction with strangers, while QQ and WeChat are both social interactions with acquaintances. Momo can develop with differentiated competition and detailed Social services."

"What about WeChat? Since WeChat and QQ are both social acquaintances, why can WeChat steal QQ users, so we can't steal WeChat users?" The executive continued to ask.

"This involves product positioning and timing. The development of WeChat has seized the opportunity of the popularization of the mobile Internet. WeChat is a social software designed purely for mobile smartphones, while QQ, many of his product functions It is designed for computers.

Before the birth of WeChat, no one would think that a social software should be online in real time, abandon the QQ online and offline login mode, and no one would have thought that mobile phone address book and QQ friend list are two completely different social networks. In the early days of the development of QQ, almost all young people and fashionable adults used it. The post-80s and 90s accounted for more than 90% of QQ users.

And WeChat, its product positioning is for all smart phone users. WeChat pursues the simplest way to connect every smart phone user. Whether young or adult or even elderly, WeChat can meet their basic social needs. .

Coupled with WeChat's later launch of voice chat, video chat, mobile payment and other heavyweight functions ahead of QQ and other social software, users have formed a social dependence on WeChat and regard WeChat as one of their social channels.

It is not a simple matter to break this social dependence!"

Although Zou Mengrui explained in detail, it did not stop the executive's accusation:

"Now it’s difficult to tell us, why did you go there earlier? Why didn’t you tell me when you first set up the project? Why didn’t you tell me during the closed beta. Now that billions of dollars have been smashed in, you tell me it’s hard, tell me Almost impossible to complete?"

This executive’s reproach caused many executives to nod and agree. Yeah, why did you go there earlier, now that billions of dollars have gone in, are you telling us no?

Zou Mengrui was in anguish. He turned his head and glanced at Li Wei, then quietly glanced at Mr. Ma, thinking that this matter is not counted if I said it. The boss wants to do it, can I not do it?

Zou Mengrui could only helplessly explain: “When we set up the project, we comprehensively considered several mainstream social software on the market, such as WeChat, QQ, and Weibo, in terms of product positioning, and combined the main features and advantages of each of them. Adding to the link, we originally estimated that such a product would be attractive to users, but we still underestimated the social inertia of users.

In the case where there is no difference from other software and the important functions are particularly obvious, I am afraid it is difficult for us to keep users on the road. If it goes online two years earlier, there may be a certain competitive advantage, but now, even if you spend a lot of money and resources , It is difficult to achieve the desired effect."

The executives are very unhappy with Zou Mengrui’s tone. What does it mean to go online two years earlier? Why don’t you say that it went online 20 years earlier. At that time, even Tencent didn’t have it. You want to be a social software. The world’s market is yours. of!

Some executives are disgusted with Zou Mengrui’s tone and mentality. As an old Ali, each of them has the courage and spirit to resist defeat. No matter how difficult or difficult they are, at least their ambition cannot be lost. Obviously, these two The "newcomers" who were recruited for the preparation of the project team a year ago have no such spirit in them.

The executives looked at the two of Li Wei and Zou Mengrui, thinking about meeting these two people, it’s strange that they can do a good job with each other, because they make things happen because of people, because of people’s troubles, is it true that Ali didn’t really have the life of socializing, even if the plan is two years , Confidently attacked, and it has only been online for more than half a month, and he has been branded with death.

Mr. Ma, who has been silent for a long time, doesn't know what to say at this moment. Making social software has always been his dream for many years, and even this dream has gradually turned into a kind of obsession and demon.

In the past ten years or so, Ali has tried several times socially. Every time he fails, Mr. Ma thinks that he has not prepared enough. But this time, after two years of preparations, he is full of confidence. Subordinates who didn't even know their names were defeated in just a few words.

Mr. Ma and Alibaba are in a dilemma. Enter, according to the current "real" data, I am afraid that the follow-up investment will be a bottomless pit. Retreat, not to mention that the relationship has just been launched for half a month. The investment of several billions in the past made Mr. Ma feel painful and hard to give up!

For one week in a row, President Ma and Ali executives have been discussing how to change the status quo of exchanges. Whether it is President Ma or Ali executives, they are not willing to give up the exchanges easily. They want to find ways to save the exchanges, and the products cannot be changed. , I can't change people, I don't believe it, and there is no hope of living in and out?

In order not to cause turmoil in the project team and unreasonable speculation from the outside, Li Wei and Zou Mengrui were not immediately dismissed and transferred, but General Manager Ma sent his general Jing Xiandong to personally serve as the invisible leader of the project team.

However, less than three days after Jing Xiandong took office, the domestic Internet industry suddenly circulated a heavy news. It is said that WeChat intends to add a new secondary entrance "Discover-Shopping" in the domestic version. At that time, the user clicks to shop. Column, it will jump directly to Jingdong Mall!

Mr. Ma, who heard this news, completely lost sleep!