Reborn multinational giant

"One-stop online entertainment is a term often mentioned in the Internet industry in the past, and it is also a path Tencent has been taking in the past."

When Fang Zhe talked about Tencent, Mr. Ma's eyelids jumped unnaturally. Yeah, this is the way Tencent went in the past. The past two words deeply hurt Mr. Ma's heart.

Fang Zhe didn't notice Mr. Ma's expression. He continued: "Its core is social software or some other only huge traffic portal.

The core of what I am talking about is pan-entertainment.

You should have heard that a few days ago, Huizhong announced a huge group of stars plan. The core of this plan is to have intellectual property rights with super high popularity and traffic, or simply call them IP.

It is not the Internet-addressed IP in everyone's traditional concept, but the English abbreviation of intellectual property.

IP can be a novel, a movie, an animation, or even a simple name of a person. In a word, as long as it has enough traffic and has development value, it can be called IP.

Pan-entertainment is about developing its value in an all-round way around the core IP.

Novels can be adapted into games, TV series, movies, cartoons, and similar games, TV series, movies, cartoons, etc. can also be re-adapted into novels. They are interlinked and can be transformed into each other.

For example, Journey to the West, this is the most classic super IP in our country. From the earliest novel, it has derived countless movies, TV series, cartoons and many adapted novels. Its value is immeasurable.

It's just that in the past, no matter in the industry or in all walks of life, the development of these IPs was scattered and fighting each other.

And now, we Huizhong will integrate all types of entertainment resources, from a higher perspective to maximize the value of an IP, and at the same time prevent a mouse shit from destroying an IP in a certain link of IP development. Serious accident.

So now everyone should understand that what I mean by pan-entertainment is not the one-stop online entertainment of the past. Its core is an IP with its own value and traffic, not an entrance with huge traffic.

Or perhaps, everyone can regard pan-entertainment as a decentralized one-stop online entertainment. In contrast, pan-entertainment has stronger independence, flexibility and durability.

Even if an IP gradually loses popularity, there will be a steady stream of new IPs born. As long as people have entertainment needs, pan-entertainment will always exist!"

Fuzzy, shocked, and still hasn't recovered, Fang Zhe's not too long passage directly caused many audiences present to fall into contemplation.

The other three big guys on the stage were also thoughtful about what Fang Zhe said at this moment. With their thinking and vision, they understood the meaning of Fang Zhe's words before Fang Zhe spoke half of them.

Sure enough, pan-entertainment is indeed different from the one-stop online entertainment sought after by countless Internet companies in the past, and its biggest feature is decentralization!

In other words, pan-entertainment is not like one-stop online entertainment, which requires an entrance with huge traffic, but only an IP with certain traffic and value.

To put it bluntly, the concept of one-stop online entertainment can only be implemented by large Internet companies such as Tencent, Huizhong, and Baidu that have super traffic portals.

The pan-entertainment is not the case. As long as you have money, or if you are lucky, you have a small IP in your hands, then you can follow the idea of ​​pan-entertainment and develop its value to the best of your ability.

Of course, before Fang Zhe proposed the concept of pan-entertainment today, there were many talented people and companies in the entertainment industry who developed a certain IP in accordance with the idea of ​​pan-entertainment, but as Fang Zhe just said, they were all just zero. Scattered little fights!

The difference between a small workshop and an industrial assembly line is that the latter has established a fixed standard in all aspects, and its efficiency has increased by several times or hundreds of times.

Nowadays, the domestic entertainment industry, whether it is music, film, or TV series production, basically fights on the basis of companies, and the success or failure of a movie or TV series is affected by many factors.

And look at Hollywood, where the entertainment industry is highly developed. Whether it is movies, TV series or other entertainment content, basically a mature industrial chain and routines have been formed.

In Hollywood, you can quickly gather from director to actors to make a movie. Even if you change the director or actor or any position in the middle or a sequel, it will not have much impact on the production of the movie itself.

On the other hand, in China, the difficulty for a director to get a team apart, there are many actors or positions that are irreplaceable. This is a huge risk for the investors and production companies behind it.

Now, if we develop IPs one by one according to Fang Zhe's pan-entertainment, and promote the domestic entertainment industry chain to be more mature and standardized, then the domestic entertainment industry will be one step closer to Hollywood.

For investors and production companies, as long as they are patient and careful to develop a good IP, even amateur actors can rely on a certain IP to become popular and put more resources and money into production. It's not like spending most of the money on a traffic star who has no acting skills!

Bang bang bang...

There was a round of applause from the stage to the stage.

Fang Zhe turned his head in astonishment. He didn't expect that the first person to take the lead in applause was President Ali Ma.

At this time, Ali Ma was smiling, as if he had something to say, Wu Ying, who had acted in love, clicked on Ma.

President Ma picked up the microphone and said jokingly: "I've said that Fang Zhe is a ghostly person. You see, the pan-entertainment he is talking about this time, it was only when they put forward the layout of Huizhong.

The previous 020 is the same. Take a taxi from Kuaan, are you hungry, etc. A bunch of high-quality O2O companies have all invested, and then I will tell you what O2O is going on."

President Ma's ridicule caused laughter from the audience.

Fang Zhe picked up the microphone and counterattacked: "This is no way. If I said it earlier, I still don't know how much money was spent. I will explain the concept of pan-entertainment to you today, and I will just explain to you the past section of Huizhong. What is time doing.

As for opportunities, pan-entertainment is originally a decentralized concept. Whoever has IP in his hands has the opportunity to make a fortune.

I heard a few days ago that the copyright of Da Liu’s "Three Body" was sold for only a few hundred thousand. I don’t know who owns the copyright of this book, but if he wants to, I’m willing to spend 5 million on this copy. Buy the copyright of the book!"

"Wow!"

Fang Zhe suddenly mentioned that he would spend a huge sum of 5 million to buy the copyright of "Three-Body", which caused the audience present to exclaim.