Reborn multinational giant

"Three-Body" is a very famous science fiction novel in China. However, due to the sluggish domestic science fiction industry, even a masterpiece like "Three-Body", its author Liu Cixin sold it for hundreds of thousands.

Now Fang Zhe suddenly announced that he would spend 5 million to buy the copyright of "Three-Body". The audience present were all surprised. You must know that no one dares to make science fiction movies in the domestic film industry nowadays. This has led to domestic science fiction novels. Or the price of the script has always been priceless.

"What is Boss Fang doing with the wrong money? Even if I buy it in China, I can't shoot it!"

"Does Boss Fang want to invite Hollywood to shoot?"

"Who knows, the boss is not short of money, maybe just for fun!"

"Come on, you guys, don't think Boss Fang is too saint, he is just hype!"

The audience underneath talked a lot. The three big bats on the stage were all aware of it and laughed without saying a word. From their perspective, it was natural to see that Fang Zhe was hyping.

He just finished talking about pan-entertainment and said how IP is important. Now he will make a gimmick and hype the concept of pan-entertainment and IP. Then, won't the various IPs in Huizhong's hands wait for appreciation?

The discerning person realized what Fang Zhe intended for a moment.

Fang Zhe doesn’t mind this either. Although he does have the meaning of hyping the concept of IP, the "Three-Body" mentioned just now is indeed a temporary intention. Because the film adaptation of the previous "Three-Body" has always been difficult to produce, Fang Zhe hopes that this life can It is up to me and Huizhong to personally create the film adaptation of this excellent work.

"Well, if someone or a company who owns the copyright of the novel "Three Body" sees our conversation today, I hope you can contact Fang Zong and Huizhong at that time." The host Wu Ying followed Fang Zhe's words. After one sentence, he looked at the other three people on the stage and asked:

"The three of you, what do you think or want to say about Fang Zheti's concept of pan-entertainment and IP?"

Wu Ying's gaze swept across Tencent Ma and Baidu Li, both of them shook their heads, until Ali Ma, he smiled and said:

"Since they don't want to say anything, then I will say a few words.

In fact, the pan-entertainment mentioned by Fang Zhe this time has a similar concept in our Alibaba, called the grand entertainment strategy."

Mr. Ma just said this, and Mr. Ma from Tencent and Mr. Li from Baidu on the side couldn't help but fall on him.

"Alibaba also has a similar strategy?" The two felt a little restless. If only Huizhong is engaged in pan-entertainment, but Alibaba also has a similar strategy, it means that pan-entertainment is indeed likely to be present. Tuyere, and the two of them have no layout at all in this regard.

President Ma ignored their gazes and continued:

"However, we, Ali, took a late shot. It has only just begun. When Fang Zhe is fired, I have a headache about how to implement the strategy behind it. I am afraid that it will cost a lot of money."

President Ma's humorous tone caused Fang Zhe and the audience to laugh.

Immediately afterwards, President Ma looked at Fang Zhe and asked:

"Fang Zhe, I really want to ask you a question, that is, why did you think of pan-entertainment, and did not hesitate to spend so much money to start the layout?"

Following Mr. Ma’s questions, the eyes of the three big bosses from the audience to the stage, including Mr. Ma of Tencent and Mr. Li of Baidu, all fell on Fang Zhe.

Fang Zhe chuckled inwardly. Maybe he used to follow the path of the three of you in the previous life, but now, I naturally have my own considerations.

Fang Zhe smiled and replied: "I think Mr. Ma, you knowingly ask, you Ali control the country's largest e-commerce consumption data, and now the national electronic entertainment industry is shuffling, why do you think I want to deploy?"

Sure enough, Fang Zhe's answer coincided with Mr. Ma's answer deep in his heart, and Mr. Ma was more convinced that Fang Zhe did have a foresight, not luck.

President Ma nodded with a smile and said to the audience:

"It seems that Fang Zhe and I are thinking about going together. Maybe there are still many people who don't understand why Huizhong and our Ali suddenly started pan-entertainment and started big entertainment.

Many people say that it is because both of our companies are preparing to go public and want to make more assets to tell investors stories before going public.

Those who say that are either fools or poor.

Since the investor is richer than you, there is a high probability that he is also smarter than you. Since you can see that we are swindling assets, why can't investors tell?

Therefore, investors, like us, have seen deeper things that you can’t see, as Fang Zhe just said, one is consumption and the other is industry reshuffle."

When Mr. Ma talked about this, many of the audience in the audience were still ignorant, but the big guys from the BT two families already understood what Mr. Ma wanted to say, and the anxiety in their hearts became stronger. , Huizhong and Alibaba are both in the field of entertainment, what should we do?

When the two big brothers were irritated, President Ma further explained:

"Many people should know that investment, exports, and consumption are the troikas that drive China's economic growth.

After the global economic crisis in 2008, the power of exporting the carriage was insufficient, and a lot of hot money went to the real estate investment, so everyone can see that the rate of house price increase in recent years is much faster than the rate of increase in your wages. .

Speaking of the third piece of consumption, that is the deepest reason for our layout in the entertainment field.

Over the past 30 years of reform and opening up, many families have moved from food and clothing to a well-off society, and today the middle class of the country’s two to three billion people, from refrigerators, color TVs, washing machines, to today’s computers, mobile phones, and cars. Constantly upgrade.

In the past, everyone felt luxurious to go to a movie, but now many people feel tired of going to the cinema every day.

Many people used to buy things on Taobao, and the priority was cheap. Now most people on Tmall will consider quality, after-sales, and environmental protection services.

In the past, everyone used to watch movies, read novels, and listen to music online trying to find free, but now, I heard that less than half a year after the merger of Youku Tudou, the number of members has exceeded 10 million!Is it Mr. Fang?"

Mr. Ma explained here and threw the topic to Fang Zhe again, but at this time, most of the audience present already understood Mr. Ma's meaning.

Then they Ali and Huizhong are deploying online entertainment field. It is not that people have a lot of money, but they value its potential, and value the consumption potential of hundreds of millions of middle class in China in the future!