Reborn multinational giant

In the next ten days, various WCG competitions have determined the final championship in the Bird's Nest.

And the eyes of gamers around the world have never left the Bird's Nest, from Tetris to Happy Match, from Dota2 to PlayerUnknown's Battlegrounds, fans and audiences are fascinated and crazy for every event.

In a sentence commented on the Internet by gamers around the world: "This is an Olympic in the game industry!"

Indeed, the topic, media popularity, and number of viewers in this WCG almost all follow the classic sports Olympic Games and the World Cup, and its participation is much higher than the latter two.

Because every WCG event is not as remote as the Olympics or the World Cup, as long as you meet the WCG age 0-200 threshold of almost 0, you can participate in the competition.

Wang Zixuan, this 12-year-old Tetris champion who has become popular all over the world is the best proof!

The WCG final accounts have come to an end. As the first venue of the WCG reform, the Bird's Nest was honored as the "Hometown of E-sports" by the WCG International Organizing Committee.

From now on, WCG will no longer be just a simple game competition. It will be responsible for promoting e-sports and writing unique cultural symbols for mankind in the era of electronic information.

On the Olympic Plaza outside the Bird’s Nest Stadium, the names, gender, age, and participating events of the twelve champions of this WCG competition were engraved on a monument for countless visitors to pay their respects.

According to the competition system, the next world-class WCG competition will have to wait three years later. In the middle two years, only national and continent-level WCG competitions will be held. That is to say, the next twelve or more world champions The birth of it will have to wait three years later.

"I have a feeling that within ten or twenty years, the popularity of WCG will probably surpass that of the Olympics and the World Cup!" A young man visiting the Olympic Park said with emotion as he looked at the tourists on the three and three floors around the WCG monument. .

Time to return to the night of the WCG closing ceremony. After the last Dota 2 awards ceremony, a one-and-a-half-hour WCG closing performance was held in the Bird’s Nest. This one and a half hour is for gamers and role-playing fans around the world. That said, it is simply a gluttonous feast.

Mario, Contra, Chunli, Laura, Iori, classic game characters, classic game graphics and background music enveloped the entire Bird’s Nest. In the words of many audiences at the scene, I really want time to stand still. Stay here for the rest of your life!

Although the closing performance was very exciting, one of the planners and promoters of all this, Fang Zhe, did not appear on the scene of the Bird's Nest.

Earlier in the previous rehearsal, he, an insider, had already had enough eye addiction in advance. At this moment, Fang Zhe, who was discussing Huami's mobile phone conference with Mr. Lei and other executives at Xiaomi headquarters, looked down at his arm His watch quickly raised his hand and interrupted Mr. Lei who was speaking in front of the PPT.

"Mr. Lei, please stop, please cut the WCG live broadcast, the easter egg I prepared for Huami has arrived!"

In Fang Zhe’s mysterious smile, Mr. Lei temporarily minimized the PPT and opened Youku on the desktop. Since the merger of Huizhong Holdings’ Youku Tudou, Youku has dominated the domestic online video industry, from Korean dramas to theaters. Movies, from hit dramas to NBA live broadcasts, live broadcasts of various top events, in the words of Youku’s boss Gu Yongqiang, no matter what you want to watch, just look for it on Youku!

On Youku’s homepage recommendation, it was the live broadcast of the WCG closing performance. Just as Mr. Lei clicked in, the easter egg Fang Zhe said was here!

At the WCG site, the stage lights used for performances in the center of the Bird's Nest were all dimmed, and the whole stage was pitch black. In an instant, the whole stage lights up again, and there is an exclamation from the audience!

At this moment, in the center of the stage, a huge mobile phone appeared, and inside the mobile phone, a lava behemoth burning with flames was trying to crawl out of the phone screen. Half of its body had already crawled out. Out of the phone!

"Fuck, what the hell, the lava monster is alive!" Many spectators on the scene exclaimed. They have recognized that the lava monster that is crawling out is a game character in Dota 2.

While talking, the lava behemoth had completely freed itself from the phone. It stood on the stage, moved its body, and then uttered a violent roar towards the surrounding audience!

Deafening sounds resounded in the ears of all audiences, and some timid female audiences even screamed directly.

Outside of the TV, both the global audience watching the WCG closing ceremony or the stunned Xiaomi executives are all shocked by the scene in front of them!

"This should be AR (augmented reality) technology, it's so cool!" Some viewers who are more interested in cutting-edge technology seem to think of something. They hurriedly took out their mobile phones to record videos and take photos.

In the center of the stage, this lava behemoth with flames all over seemed to be a little impatient with the exclamation of the audience. I saw it puffed out its chest, suddenly opened its big mouth and sprayed a long flame, many sitting The audience in the front row on the bottom floor, watching the flames rushing straight to their paved floor, screamed in fright and dodged subconsciously.

At this moment, in the mobile phone in the center of the stage, a black and thick chain with golden runes rushed out, and directly wrapped around the lava behemoth to bind it, and then, the body of the lava behemoth He was pulled by the chain and flew into the phone.

Within a few seconds, the figure of the lava behemoth was pulled back into the phone.

Just when many audience members were relieved and thought it was all over, the phone suddenly began to deform, its head, neck, paws, and wings. After a few seconds, the phone had disappeared. Standing in the center of the stage was a whole body. The frost dragon braving the blue flame!

"Roar!" After a deafening dragon roar, the dragon flashed its wings and flew around the auditorium. Many courageous spectators directly stretched out their arms to try to touch the dragon made up of light. When the giant dragon circling two circles rose into the sky and disappeared into the dark night above the bird's nest, many viewers reluctantly turned their eyes back.

"This kind of special effect is too cool, too shocking!" This is the most intuitive feeling of many audiences on the scene.

Outside of the TV, the Xiaomi executives who watched the show together, although they could not directly experience the shock when they were not there, they all marveled and admired the extraordinary performance.

"President Fang, this is augmented reality, I didn't expect it to be so powerful now!"

"This special effect is so cool, if it weren't for watching the live broadcast, I would have thought it was a computer synthesis!"

"I suddenly felt that Xiaomi is also considering investing in two AR companies!"

"By the way, what did you say about the easter egg, President Fang?"

Fang Zhe coughed twice amidst the chattering discussion among the executives, and waited for everyone to calm down before saying: "You guys are watching the special effects. Didn’t you notice that the phone that appeared in the show is Huami? Cell phone?"

Executives: "..."

"It's too dark, I didn't see it clearly!"

"Why don't we read it again!"

Fang Zhe and Lei looked at each other, their faces covered with black lines.

"The topic is already there, whether it can detonate the media next, it depends on tonight!" Fang Zhe said to Mr. Lei, Mr. Lei nodded, his eyes fell on Fang Zhe’s Huami phone on the conference table to commemorate Version.

In order to make Huami mobile phones stunning the world, he and Fang Zhe and Xiaomi executives thought of a bunch of marketing plans. Fang Zhe’s Easter eggs were just preheating, the real main course is still to come!