Reborn multinational giant

Huizhou Building, president's office, Fang Zhe is looking at Qualcomm president Derek Aboley, while he is looking at himself.

Derek Aboley is Qualcomm's current second leader, and both he and his top boss, Qualcomm's current CEO, Steve Molenkov, took office in March this year.

One of the important reasons why Qualcomm's board of directors suddenly changed hands is the anti-monopoly investigation launched by China against Qualcomm at the end of last year.

The Chinese market, accounting for more than half of Qualcomm's revenues, and the inaction of its predecessors gave Derek Aboley and Steve Molenkov the opportunity to be in the top position. Therefore, the first thing they tried to solve when they came to power was Qualcomm's problems in China.

For this reason, Derek Aboley has followed Steve Molenkov's instructions to travel around China since he first took office. For three months, Derek Aboley has met various senior government officials and powerful people in China, but the anti-monopoly sword of Damus hanging over Qualcomm has not been loosened.

Yes, Derek Aboley came to the door soon after knowing that the founder of the convergence and the world's richest Fangzhe, an influential man in China and around the world, wanted to meet himself.

The world's richest man now is younger than he thought, but his steady temperament is stronger than that of a man who has served as a high-end executive at Qualcomm for more than 20 years.

“Perhaps this is the difference between founders and career executives.” Derek Aboley's mind came up with such a no-headed idea.

After both sides introduced themselves, Fang Zhe did not say anything to him, but gave him a direct message:

“Mr. Aboley, I and Huizhong and many Chinese enterprises have great respect and appreciation for Qualcomm's contribution and advanced technology in the field of communications and chips, but your company's unequal treatment of Chinese enterprise customers as opposed to customers from other countries, as well as your company's hegemony and monopoly on the patent model, are undermining the foundation of friendship and cooperation between us. ”

Aberly is also familiar with this. He has been dealing with senior Chinese officials and corporate executives for the past three months. Nine out of ten love to speak this "official language", and he has already figured out how to deal with it.

“Mr. Fang Zhe, I think you should have some misunderstandings about our Qualcomm, which has always maintained the greatest cooperation sincerity and attitude towards Chinese customers and the government. Chinese customers must be at the top of the global customer priority list, even if they are not in the first place.

The unequal treatment you are talking about, I think it should be our lack of honesty in the market strategy to give you the illusion that we are as sincere and equal to our customers, whether in the Chinese market or non-Chinese market.

As for your perception that our patent model is somewhat overbearing, this may also be because you do not fully understand the core and importance of our Qualcomm in the relevant patented technology field.

It's like a house, the key is small, but the door can't be opened without the key. Qualcomm's patents and technologies are key locations like the key, so this gives you the illusion that we are very overbearing. ”

Fang Zhe chattered about Hu Zou and opened his eyes to talk nonsense. Abori's old grease bars have been mixed up in the workplace for decades, and his face is thicker than the city wall. He deserves to run for Qualcomm for so long, but there is no sense of looseness on it. Qualcomm's kind of enterprise is not clean!

Fang Zhe was not interested in talking to him. He opened the door and said:

“If Mr Aboley thinks that all this is just a misunderstanding and misunderstanding, we may not need to talk about it today. I believe that with the wisdom and eyes of our leader, we will be able to see this misunderstanding. At that time, China and Chinese enterprises will still welcome the arrival of Qualcomm!"

Pfft, Fang Zhe said that he was a little out of line to play cards. Mr. Aboley was a little tranced. In the past, he played haha with those Chinese officials, and the other party would also play haha with him. He went and talked for an hour or two, but he didn't say anything substantive. He thought that Fang Zhe was such a person. I didn't expect that Fang Zhe's correspondence actually caused him some surprise.

However, while Abori was in a trance, there was a glimmer of hope in his heart. Does this mean that Fang Zhe wanted to negotiate terms with him?

As long as the terms are met, at the very least, it shows that things have changed and progressed. Otherwise, haha like other high-ranking government officials will be a waste of time and spit.

However, Abori also suspected that even the senior government officials he had contact with could not do anything. What can Fang Zhe, a businessman, do? To his knowledge, merchants in China's social fabric have far less influence on top government officials than those of the major American businesses and tycoons.

Though in doubt, Abori asked with hope:

“Mr. Fong Chul, you invited me here today, not just to buy me coffee. Although your company does taste good, I would like to know why you are willing to spend precious time seeing me. ”

Fang Zhe smiled and looked at him Xu Xu said: "There is something in China called a nomination letter. I wonder if Mr. Aboley has heard of it. If Qualcomm wants to solve the misunderstanding with the top of our government as soon as possible, it must show sufficient sincerity.

We in China are a state of etiquette. We just need Qualcomm to show sufficient sincerity. We believe Qualcomm will also get some unexpected surprises! "

“Letter of Attestation?" Although Abori doesn't quite understand this strange Chinese word, he still understands the English meaning expressed by Fang Zhe. This is equivalent to the gift in Western etiquette. You give something to others, and others will send it back to you. Now, he handles this relationship.

It's Qualcomm and senior Chinese government.

ABOREY's bottom line is that in this situation, it is a game between Qualcomm and senior Chinese government officials. If Qualcomm performs too weakly, it will inevitably lose a lot of profits. Likewise, if Qualcomm performs too hard, it may completely offend the Chinese government, causing the greatest loss and losing the entire Chinese market.

How to move this impasse in a better direction while grasping the balance is what Aberly is trying to push forward.

Fang Zhe looked at the contemplative Abori and when he realized to mention him, he said:

“Your company has a huge market for chips in our country, especially low-end chips. As far as I know, the profit of such chips is not much or even lost money. The reason your company sells low-end chips at low prices is only to occupy the low-end chip market and squeeze competitors to make money through patent licensing.

Recently, China Chip International, our mainland chip manufacturer, has broken through the 28nm chip process. If your company really wants to show our government its sincerity in eliminating misunderstandings at an early date, why not hand over this part of the chip manufacturing order to China Chip International? Let our senior government and Chinese enterprises see your company's goodwill and sincerity towards Chinese enterprises! "