Reborn multinational giant

“Liu Hui, please inform everyone first!"

After entering the door, Commander Wang did not say anything. He directly instructed his secretary Liu Hui to explain the public opinion situation that needed to be confronted this time to the people who had quietly come down.

“Good President Wang!"

“The source of this public opinion is a report from the Hong Kong" Nanhua Morning News ", which touched on the enthusiasm of journeying and merging places a few days ago, recalling the merger of several well-known internet companies in China this year.

At the end of the report, Alibaba specifically accused us of giving priority to investing in and caring for foreign enterprises, regardless of domestic enterprises, in the current situation of cold winter capital in the industry.

That's exactly what triggered online public opinion.

We have invested less than three years in Southeast Asia e-commerce platforms to Zanza up to $1 billion in transactions, and many people suspect that we are secretly transferring funds and benefits abroad, saying that we are laundering money.

Although these opinions capture the wind, there are a lot of people who believe in them online.

Fortunately, although this time public opinion has formed online, it has produced some influence, but the fermentation has not expanded yet. We should only deal with it in a timely manner, and it should be depressed soon.

In addition, the photo of President Ma and Qigong Master Wang Lin's meeting last year was also flipped out by someone with a heart, accusing Mr. Ma of being careless, snake rats and rats, mixed with scammers.

In addition to this, some of Alibaba's past major public relations problems, including the fact that Alibaba's largest shareholder is SoftBank of Japan, Alibaba's original methods and methods for splitting Alipay are not recognized by shareholders and the capital industry, and other old calendars have also been turned over.”

Liu Hui briefed everyone. Just after she finished speaking, a male colleague said angrily:

“This is the Nanhua Morning News again. The last time the crowd joined Tmall for a press conference, it was the reporter of this newspaper who almost stopped coming to the stage. When Alipay was removed from our parent company a few years ago, it was also the favorite of Nanhua Morning News accusations.

This Hong Kong tabloid has confronted us many times, we must find a chance to teach it a lesson! "

“Yes, the newspaper must be taught!" The anger of the male colleague resonated with other colleagues in the conference room.

“These tabloids in Hong Kong media love to catch the wind, they can say anything black and white to sell and make money!"

“This time, we were really lying down and shot. We didn't do anything well, so they smeared us. I don't know anyone else. I can't swallow this breath anyway!"

“Let me make a statement first. It's been 9012. It's a strong advocate of the Belt and Road strategy. Even if we invest in a Southeast Asian enterprise without being commended, we're still scolded. I really don't know the brain circuit of the White Nation!"

“I see, there's probably a rhythm behind it. Which media was the first on the mainland to report to the wind?Xinjing newspaper! "

“It's not the Xinjing newspaper, it's the rhythm they bring.”

“Our window in the media is too weak. Like Huizhou and Baidu, these companies all have their own news and media windows. I heard people in the circle say that Huizhou and Fang Zhe just appeared on the Internet a few days ago as bad opinions behind the cold capital winter scenes. Huizhou Public Relations Department is on Weibo, WeChat News, Today's headlines and other media channels. Send as many soft articles as you like, control comments, and the matter will pass. Instead, a bunch of people will come out to Huizhou and Fang Zhe to wash up and talk.

I really admire and envy the public relations of the conglomerates! "

There was a lot of discussion, and the commander Wang did not stop him. Listen patiently.

Wang Zhuang thought deeply about the words of his colleague. Perhaps Alibaba should really find a way to knock on the old Nanhua Morning Newspaper, which was against Ali.

Boom!

Suddenly a loud bang was made and the conference room door was heavily opened.

Everyone in the discussion smelled and looked at the door. He saw Alibaba's big Boss. Ma was standing behind the door in anger. Behind him, Ma General Secretary and Zhang Yong and other core executives of Alibaba were standing behind him in silence.

For a moment, the atmosphere in the conference room was still warm, and the needle fell into silence.

President Ma walked in silently. Wang Zhao hurried up to greet him, but President Ma ignored him. He stepped towards the main body. Everyone in the conference room felt that Ma was as heavy as walking on everyone's hearts.

The conference room remained silent.

“Is the deal coming?" asked Mr Ma after a moment.

“Not yet, we intend to make a statement first,” Wang Zhao just halfway said, President Ma said angrily:

“Statement statement, you know the statement, a Hong Kong tabloid smears our company and brings up public opinion. What does your PR department do for food?"

How long has it been since Ali's employees have seen horses burn so much? Even with a more serious public opinion crisis in the past, they have never seen horses burn so much.

Everyone looked at each other and wondered why.

What's the reason?The reason is naturally because this "Nanhua Morning News" has long not dealt with Ali, not once or twice, and this time online, he sent out photos of him and Wang Lin to hype, making him feel very embarrassed.

Dealing with Wang Lin is a stain that Ma always regrets. Every time he takes it out online, he feels that he is hitting himself hard in the face.

Alibaba and he were so violent by public opinion, but the PR department could not come up with a slightly effective countermeasure. Apart from declarations or declarations, if it was just declarations, what use would he have in raising such a group of people? His secretary alone could do this job!

“President Ma, please calm down. In addition to the announcement, we have prepared a follow-up countermeasure. It's just that you're here. Why don't you listen?"

Commander Wang gathered in front of President Ma and said a good word to calm his anger.

Seeing President Ma not talking, Wang Shuzhang turned his head to his men's powerful cadre. Ali Public Relations Director Tao Ran a glance. At the same time, Zhang Yong and other Ali executives who followed President Ma took their seats.

The meeting tacitly organized the various points of view discussed by colleagues just now, combined with his own ideas, and stood up to report to Ma Shuo:

“President Ma, before you arrived, our PR department has come up with several countermeasures, declaring that they are only the most basic conventional countermeasures.

We believe that Hong Kong tabloids such as the Nanhua Morning News can stir up negative public opinion against us at once. The great reason is that we do not have our own media channels and there are no news and sound windows.

Like Baidu, Gathering crowds, even Tencent, they have more or less their own news channels. Every time negative news about them appears online, they can also bring public opinion back through their own news channels and media.

We in Alibaba do e-commerce, in the mouth of the media, born weak, only to change this situation, can reduce and try to avoid any later random news, may trigger Alibaba's public opinion crisis situation.”

“Speak up!" Ma always listened and seemed to make some sense.