Reborn multinational giant

“Welcome to the press conference that we, the Alliance of Alibaba and Sunin, are organizing in the middle of our busy schedule.”

Alibaba CEO Zhang Yong began hosting the conference.

Behind Zhang Yong was a huge display screen with an orange logo representing Ali and a huge fire-red sphere, as well as a blue logo representing Suning and a huge water-blue sphere.

“In this strategic cooperation, Alibaba will invest about RMB28.3 billion in Suning Yunshang's non-public issued shares, accounting for 20% of the total share capital after issuance, becoming Suning Yunshang's second largest shareholder. At the same time, Suning will also subscribe for no more than RMB14.0 billion in new issued shares of Alibaba.”

Alibaba invests $28.3 billion!

Suning invested 14 billion!

They're all big pens!

Media reporters in the scene were shocked and excited, but also took up brushes and remembered.

“Suning is the leading enterprise of offline 3C household appliance products, with more than 1,000 stores across the country. In this cooperation, the two sides will work together to integrate advantageous resources and innovate the O 2 O model using multiple means such as large data, Internet of Things, intelligent delivery...”

After a long speech, Zhang Yong invited President Alima and President Suning to the stage.

In a white shirt, the horse in black suit pants and Zhang in a dark blue suit rose to the stage and walked towards the middle of the stage, grinning and shaking his hand.

On the electronic screen behind them, the fire-red spheres and the water-blue spheres became brighter and brighter.

Experienced cameramen rush to press the shutter to capture this precious scene.

After Mr Ma and Mr Zhang shook hands, Mr Zhang stayed on stage for a short speech.

Subsequently, when the horse returned to the stage, the box was opened:

“During the previous period, there were some negative remarks and misunderstandings about Alibaba online, saying that Alibaba only wanted to invest in foreign businesses and ignored the death of domestic businesses.

I heard about this at the time, and I think you can't say Alibaba even if any company ignores the death of domestic enterprises!

What do we do in Alibaba? We do e-commerce!How can it be said that millions of small and medium-sized enterprises in the country depend on Alibaba for their lives?

And then I figured out that they were talking about big businesses, and they said that we didn't have big businesses in Alibaba.

Then I quickly contacted a circle of friends and asked if they wanted to cooperate with us, and then I found President Zhang and Suning! "

General Ma's humorous remarks made the media reporters laugh.

“Suning is a big enterprise, the top 50 Chinese enterprises, the top 5 private enterprises, this enterprise is big enough!

So we decided to work with Suning, and we invested some money in e-commerce for them, and they invested some money in our shares, win-win! "

“Many people now say that offline traditional businesses are bad, it's Alibaba's fault, or e-commerce's fault. I want to say that we don't want to carry this pot and we can't carry it.

Throughout the history of human development in modern times, major technological changes occur every few decades, and every change, some new industries are born, some old industries are eliminated, and some industries can keep up with the times.

E-commerce is not Alibaba's first initiative: without Alibaba, there will be ebay, Amazon, or Alicia or something to drive business model change.

If traditional enterprises want to survive, the most important thing to do is embrace and adapt to change, not ignore or even contradict it, no enterprise can be strong enough to resist the era of momentum!

Suning, is a company embracing change. Early on, Suning entered the field of e-commerce. Today, in the era when the Internet and traditional economy such as O 2 O and Internet + are more closely integrated, Suning launched Suning Cloud Commerce, which will change

And to innovate the retail model of domestic 3C appliances, we in Alibaba will also do our utmost to contribute our strength to the Chinese economy and Chinese business community, together with Suning.”

General Manager Ma's speech was similarly brief. After he finished speaking, General Manager Suning Zhang returned to power, and the two people will jointly accept questions from the live media.

“Great! Now let's get into the media question session!" said Zhang Yong, chair of the press conference.

“The female journalist in the middle of the second row, dressed in sea blue.”Zhang Yong randomly ordered one person.

“Mr. Ma, Mr. Zhang, I am Dong Xiaoyu, a reporter for Southern Weekend. I would like to ask whether this cooperation between the two sides will affect their independence?President Zhang and Suning, for what reason did you choose to subscribe to Alibaba's shares? "

President Ma reached out to let President Zhang. President Zhang raised his microphone and replied:

“We both respect each other's independence and professionalism in this cooperation, and future Suning Cloud merchants, whether stores or websites, will maintain independent operation.The key content of our cooperation is to improve each other's service efficiency by opening up offline logistics, big data and other content.

As for Suning's subscription to Alibaba's shares, on the one hand for the sake of strengthening the relationship between the two sides, and on the other hand for the sole purpose of seeing Alibaba's growth potential in the future, we believe that Alibaba's shares are of great investment value! "

After President Zhang replied, Zhang Yong ordered another reporter.

In an instant, the male reporter, who had been spotted, was tense and had a cold sweat on his forehead.

No, because he's a reporter for the Nanhua Morning Post.

Chen Xiaochun felt bad luck recently. He was sent by his boss to face Alibaba's new host who had a gap with the "Nanhua Morning News" before. There were dozens of reporters and media at the scene. Why did he hit him?

Chen Xiaochun was very confused. He didn't know what questions to ask. Because he didn't listen very carefully from the start of the press conference. He thought he was just trying to figure it out!

Recalling the tragic encounter of a former colleague who questioned General Manager Ma, Chen Xiaochun cautioned himself not to talk nonsense, while standing up slowly to delay the time, gradually gaining inspiration in his head.

“Mr. Ma, Mr. Zhang, I'm Chen Xiaochun from the South China Morning News."

Chen Xiaochun just spoke here. The eyes of all the media reporters on the scene gathered on him at the same time. Many news cameramen with a keen sense of smell rushed to turn the camera to the reporter.

President Ma on stage, President Zhang, and Zhang Yong, who presided over the conference, all stared at him.

Chen Xiaochun feels more pressure!

He scratched his scalp anxiously and asked:

“I'd like to ask President Ma if you think this historic collaboration between Alibaba and Suning marks a major change in China's e-commerce and traditional retail industries.

Will this case of Alibaba and Suning serve as a model for many domestic e-commerce businesses, even foreign e-commerce businesses, and traditional retailers? "

Media reporter: …

This is also historic and a major change, exemplary or something. The Nanhua Morning News has just been acquired by Alibaba, and the journalists of the Nanhua Morning News have only 6 merits in kissing the horse's ass?