Reborn multinational giant

Chen Xiaochun's ass asked the reporters on the scene to despise the abdomen. What about the rhythm?What about media festivals?

On stage, President Ma's three faces smiled. With the power of money, the reporter of the Nanhua Morning News finally came up!

President Ma replied with a smile.

“I don't know if it would be a model for other e-commerce companies to work with traditional retailers, but if you're going to say it's a sign of important change in the industry as a whole, it's true.

We in Alibaba have also introduced a new term specifically for this change, called "New Retail."

Where's the new retail?New use of internet and technology to empower the retail industry!

In the traditional retail model, there are many problems of opacity and low level of informatization, ranging from commodity production to distribution and sales.

Under the new retail model, a variety of commodities can be traced back, and whether they are counterfeiting, selling and selling, or replenishing warehouses, will become more efficient and transparent.

For example, under the new retail model, consumers can buy a piece of pork in a supermarket, just scan the QR code on the pork packaging, you can know when the pork is on the shelf, when it is slaughtered, where it is produced, through which channels it is transported, even what feed the pig ate before his life, whether he has been vaccinated or sick, and so on. Simply put, we can learn about the life of the pig through this QR code!

”

“The life of the pig...” media reporters burst out laughing. The concept of “new retail” that President Ma talked about was really alive!

Journalists often write down the key words of new retail, pig life in their notebooks. If they want to send a press release when they arrive, they will certainly attract a lot of readers.

General Ma's humor answered, resolving Chen Xiaochun's broad and embarrassing questions. Chen Xiaochun returned to his seat with a thankful look. Zhang Yong also began to draw questions from other journalists.

It wasn't until near noon, when it was almost lunchtime, that the briefing ended.

Alibaba has prepared a generous lunch and car fare for journalists to attend.

While enjoying a delicious lunch, many journalists pick up their notebooks and work directly on the spot to publish a well-written press release.

By noon, the news of Alibaba joining Suning had spread throughout the network, some media who knew how to make hotspots, and deliberately released an interactive video of questions between Nanhua Morning News reporters and President Ma.

And then netizens, it's going to be fun!

“Bullshit! Alibaba spent 28.3 billion shares in Suning to counter public opinion!"

“Suning's deal is worth $14 billion for $28.3 billion!"

“Can't figure out what it means for them to work together, connect online and offline?"

"Nanhua Morning News reporter kneeling and asking questions, renewed my impression of media reporter!"

“I used to call Daddy, but now I'm calling Daddy, Daddy, Daddy, Daddy, Daddy!"

“After Alibaba's acquisition of the Nanhua Morning Newspaper, the employees who had previously published a smear report on Alibaba have been expelled, and have also been blocked by the media industry throughout Hong Kong. The power of the capitalist family is terrible!"

“This video tells us again that money is all-powerful and that it enables those who disdain and ridicule you to kneel and lick you!"

“New retail, it seems that President Ma has also learned to play with Fang Zhe!"

“Fucked up, pig's life!Why would I buy a piece of pork and learn about it all my life? "

“Pig, your whole life is simple, eating, sleeping, eating, until you grow up and get slaughtered into my stomach!"

Netizens watched the news online. It was nothing more than eating melons and watching fun. Curiously, far from the office of the chairman of Fangxing Ecological Group in Anyang (city) Qingxu (county) in Anhe Province, Fang Zhe's father Fang Jinsu saw the news in his heart.

“New retail? A pig's life?"

Fang Jinrong had an idea in his head. He dialed the landline on the office desk to call the secretary, and asked him to call Niu Dajun, director of the marketing department.

Niu Dajun is a native of Anyang. He is a senior student in the 92 circles of Hua Qing University. He has served as a senior executive in leading domestic agricultural enterprises such as Shuanghui and New Hope.

Three years ago, Niu Dajun was dug into Fangxing Ecological Group by heavy gold, making a huge contribution to Fangxing from a local private enterprise to the whole country.

Niu Dajun walked into the office, and Fang Jianloose his face with a smile to greet him. The two of them walked together to the next visiting area.

“Da-jun, sit down!" Fang Jin-loose politely said.

“Chairman, what can I do for you?" Niu Dajun sat down and asked.

Fang Jinsong organized the following words and said:

“I watched the video of Alibaba and Suning signing a contract online today. Alima always mentioned a concept called" new retail ”. He gave an example, saying that just to put a QR code on the pork packaging sold, customers can scan the QR code to understand the origin and origin of pork and even the life of the pig.

Do you think this thing he said is of any use or help to us? "

Niu Dajun's face revealed a smile. Although the chairman of the board of directors was not highly educated and was over 50 years old, he was very good at learning. In addition to the "classes” they often gave him, he himself often studied through online news, video or by asking experts and teachers in the teaching field.

In just a few years, the Fang Xing Ecological Group was able to transform itself from a small pig farm into today's nationally renowned enterprise, without the hard work and research of Fang Jinsong, a leader.

“Chairman, Alimate's new retail is not deeply related to the Internet + concept mentioned by Xiaofang last year. Their essence is to transform and empower traditional industries with the Internet and science and technology.

Just new retail, specifically referring to the Internet's transformation and empowerment of the traditional retail industry, Alibaba is an e-commerce business, and Ma always put forward this concept as reasonable.

Helping is naturally helpful.

Our group is developing and improving high-end carnivorous products such as Fangxing Ecological Pork and Fangxing Ecological Ham, which have extremely strict requirements and checks on products from raw pig rearing at source to later production, processing and transportation, as well as the entire sales chain.

However, whether some executives and employees within our group, or many distributors and partners in the entire industrial chain, have doubts about us. They think that we are too hairy to ask for defects. Even drivers transporting pigs require information entry such as whether they have a cold, sickness or health certificate. Many people are reluctant to cooperate.

This new retail in Martinez, and scanning the QR code to know about the life of the pig, has indeed given us some inspiration. We can add a similar QR code to our products so that consumers can scan the code with their mobile phones to understand the whole process of the birth of the pork or other products he eats.

In addition, President Ma's new retail concept will inevitably bring reflection and inspiration to many large retailers and suppliers, and we can save a lot of effort in doing all kinds of work and promoting products afterwards! "