Reborn multinational giant

The strength of China's cultural heritage has long been well known to Agile, an American.

Chinese meritocrats, pandas, Sun Wukong, a variety of Chinese IP have a good reputation in China, East Asia and even the world.

Disney would have found a new gold mine if it could work with the crowd to develop these IPs.

Of course, Agile is also aware of the difficulty of developing these Chinese IPs, not to mention whether Disney has the funds and energy to develop them. How to adapt these IPs and compile scripts is enough to kill Disney.

Because in the current Disney ecosystem, from screenwriters to directors to costume tool makers, there is little understanding of Chinese culture.

At the end of the last century, in 1998, Disney covered a Chinese classic IP flower mulan and shot an animation of the same name, both to diversify and accommodate Chinese culture and to try to open up the Chinese market.

Later, the $70 million animation finally won a box office of $300 million around the world. Although the box office results were good, the contribution of the box office from China was negligible.

Today, after more than a decade of development, the Chinese film market has achieved well blown growth year after year, and there is a hidden trend to catch up with the United States as the world's largest single film market.

In the past Spring Festival alone, the Chinese film Mermaid achieved more than 4.3 billion yuan, or more than 600 million yuan in box office results.

I can't let Agile and Disney get away with such box office grades!

Watching Agile slip into meditation, Fang Zhe smiled softly. The Chinese market is large enough to impress any foreign company and capitalist.

Whether in the film industry or elsewhere.

In front of 1.4 billion Chinese people, even lobster, a slightly inadequate food, can be eaten out of a developed industrial chain!

“Mr. Egel, what are you thinking?

If we can achieve more cooperation on the Chinese IP, you think that the plays can authorize the development of this share, is it possible to give us a little more, anyway at least 50%! "

“Okay... no...” Egel subconsciously thought that Fang Zhe was asking about cooperating with them in the development of Chinese IP. He didn't want Fang Zhe to make another farce about the share of the play, so he rushed to deny it.

“Mr. Fang Zhe, we authorize you to develop your play and cooperate with us to develop your IP in China. We should not mix this up!"

Agile is a little annoyed.

“Mr. Egel, this is the same thing to me. We get a 50% share of the play that you Disney authorized to develop, you get a 50% share of the Chinese IP that we gather together, and you get a 50% share of the development that other public IPs work with.

I think you Disney make a lot of money no matter what! "

Fang Zhejian Agile remained hesitant and continued to add:

“Mr. Egel, you know how fast the Chinese film market is growing. I'm afraid in less than five years, the Chinese film market will inevitably surpass the United States and become the world's largest single film market.

At that time, the ceiling of a single Chinese film box office will be close to $1 billion!

Besides, our population in China is more than four times that of the United States, and the better China's development, the more consumption is escalating throughout China.

In ten or twenty years, even if the ceiling of a single Chinese film box office is three or four times that of the United States and reaches three to four billion dollars, I am not surprised at all!

What do you think, Mr. Egel? "

Egel's eyes twitched. Although he knew Fang Zhe was drawing him a big pie, it was really good for him!

Fang Zhe continues to add:

“Currently, our IP development in China is very shallow. The development of surrounding goods and licensing is far less advanced than that of your company.

If we can also work together in these areas to develop the Chinese IP universe, then Disney's future prospects.

Tsk tsk!

I think you can imagine, Mr. Egel! "

Egel looked heavily at Fang Zhe. He really wanted to see how long this young man, half his age, had such a charming magic in his heart.

Agile's heart is moving!

As Fang Zhe said, if Disney could work with the conglomerates to develop these Chinese IPs, Disney would have developed a new gold mine.

Money, IP, and knowledge of Chinese culture + Disney's ability to industrialize and produce films are enough to ensure that they work together to make excellent Chinese IP films!

Egel started talking to Fang Zhe in more detail.

As he expected, Fang Zhe demanded that the crowd must have the lead in these IP adaptations, and Disney was more like technical guidance and support.

Front Egel and Disney treat Huizhou as a playmaker outsourcer, and now Fang Zhe and Huizhou treat Disney as a technical coach and worker. It must be said that they all stand in the position of maximizing their own interests.

Agile argued and negotiated with Fang Zhe the most.

Finally, the two sides reached an initial verbal agreement, which is also a 10-year cooperation period. If Disney participates in a certain proportion of the investment, it can get 5 components. If Disney does not participate in the investment, it can only provide technical support and publicity support, etc., it can get up to 3 components.

Two days later, while Agile was smiling at the opening ceremony of Jianghai Disneyland, he was still thinking about working with the crowd.

In Agile's view, if Disney's strategic partnership with the crowd achieves the desired results, it will be worth much more to Disney than previous CEOs.

Upon Eiger's return to the United States, a luxurious negotiating team was formed to begin negotiations with the crowd on specific elements of strategic cooperation.

Likewise, on the Huizhong side, a number of departments or subsidiaries, from the Department of Play to Huizhong Culture, were sent to negotiate with Disney.

Although there were occasional controversies and the so-called uncompromising bottom line between the two sides, the negotiations between the two sides proceeded smoothly with the consensus reached at the meeting between Fangzhe and Agile and the willingness to cooperate to improve tacit understanding.

Of course, because the IP and content items involved in the negotiations between the two sides are too large and complex, it will be difficult to reach the point of signing a formal agreement in a few months.

At the end of June, long-awaited tourists from all over the country competed for excursions to the newly opened Disneyland, and talks between the crowd and Disney were proceeding in an orderly fashion.

At the same time, Fang Zhe traveled back to his hometown and rarely participated in his premiere performance. It may also be the only time he appeared in the performance.

On June 28, Huizhong founder, the world's richest Fangzhe, was invited to participate in the recording of the final issue of the first season of the comprehensive art show "Life of Desire"!