Rewriting the Technological Scenario

After the press conference, the most questions asked by the reporter is why the price is so cheap.

Fang Chen is in the authorization of Meng Qian, because many things don't actually say that it will not be taken, it is better to take the initiative to explain, especially these three computers have been used. Less wind group own products, this may make people feel that it is so cheap because of the products of the wind group, which will become a scruple in everyone, so now I will clear what it makes a more meaningful.

Fang Chen first mentioned the channel strategy. This thing is not likely to be able to hold it. The domestic age of the computer is so big. Who doesn't know who, I know it.

The Great Breeze Group first has canceled the national generation and the layout directly from the provincial generation. The easiest channel model of the provincial-core dealer-store store, of course, to achieve this model is bigger to the wind group, more things will be pressed to the manufacturer.

From the development of later generations, such a model is relatively balanced, and if it continues to compress the channel, it is not appropriate.

After all, the less the company needs to invest more, sometimes the channels given by the manufacturer's profit with the company's own training team does not necessarily have more differences, and may even cultivate the money of the team. Many, you can't get lost.

The dealers who have a possible dealer are more than ten years or even decades in the market, and people take the money of the manufacturer, but they can also help manufacturers solve many problems.

At the same time, the Great Breeze Group gives a little lower than the entire industry. This approach will bring a lot of trouble to the company in the early stage, but as long as the brand is made, this is not something, and Meng Qian naturally looks long-term development, or not, do it, Meng Qi is struggling to create absolute Brand goes.

Second, the large number of parts and materials in the wind group are almost direct purchase. It is well known that all computer brands are actually assembled, even if the app is also assembled, and even everyone is not equipped, but looking for the plant. Therefore, the purchase of computer parts and materials is not purchased directly from the manufacturer. Many computer brands have to be purchased from the dealer, which has a more cost.

Most of the computer materials and parts of the wind group originate from Sony Toshiba IBM and their own research and development, which compresses costs, plus princes and procurement costs are contrast, and the big wind group purchases is not small, because Meng Qian Dare to gamble, have money gambling, synthesized, cost control is coming out.

Finally, the wind group left to his own profit space is very small. It is certainly unable to disclose, but Fang Chen uses a very strong tone to indicate the profit of the wind group is definitely the smallest in the market.

The second question of the reporter asked is that the product of the wind group is very exquisite, how the wind group will have such a high industrial level.

Fang Chen smiled and responded. "Everyone is not forgotten, and the wind group has a subsidiary called Huzhou Microegraduate."

It is not exaggerated that lighting machine production is currently the highest in the country, the highest in the military, and I have to know that I have to make a computer and mobile phone, I started using these resources early in the morning, laying and cultivating computer and mobile phones. Production team.

Move the industrial level of the light momentum to the computer and mobile phone production, the effect is naturally different.

After the press conference, the three computers were officially put on the store all over the country. Suning currently has the first time in all stores in China.

In order to match the store sales, more than 500 promoters cultivated by the wind group were all spread to the first-line auxiliary store.

As a non-straight shop, the most troublesome thing is that the brand is very mixed. At the same time, more than a dozen brands are sold, and the shopping guide will only push the highest product.

However, the wind group compresses the profits of the agent, and the introduction to the shopping guide is naturally too high, so this is still not very real in this innocent man, can only sell more, cultivate more Promoters go to the front line to assist store sales products.

This invisible is a huge investment in the manufacturer, but this is something that there is no way to compete.

The wind group not only came out, but also more money, all the stores launched a variety of activities, and a large number of coupons went to the head of the wind group. These money were subsidized by manufacturers, otherwise the store is absolutely not dry.

Compared to traditional channel agents, several direct stores piloted by the Great Breeze Group are more managed, and the market is very good.

At the same time, the publicity on the Internet and TV stations also followed, the three computers of the wind group were quickly entering the market.

The big wind group's practice immediately triggered the turmoil of the market, before the price war of Shenzhou, I was very headache. I used a large number of hirarchical accessories in Shenzhou. The Shenzhou is essentially the price of the end of the plane. This is the big factory. The impact is not so big.

But the wind group is different from Shenzhou, the wind group is in the price of high-end, which makes everyone have to react.

On July 10th, the Lenovo Headquarters, Chen Shapeng was appointed the person in charge of the response group for the wind group, in fact, Chen Shaopeng's self-recommendation, because he is likely to be promoted next year, but it is not no competitor, so he needs to perform well. a bit.

And he has rich experience, he is not very much to take the wind group.

Chen Shaopeng faces the team, or it is very calm, "What is the weakness of the wind group?"

"They used their own products, so although they can compress low cost, but the wind group just involved in this industry lacks experience, we have also disassembled their products, we believe that their products will appear in the future. Many problems.

More exaggerated is that the computer production of the Great Breeze Group actually adopted some of its own production model. They built a computer production plant in Shanghai. It is estimated that this is a good time, confuse the audio. "

Chen Shaopeng wrote down in the bombs. "Well, simply, it is Jin Yu, and there is any other weakness?"

"I think the wind group misses the market. Although the laptop market grows very quickly, the desktop is still mainstream, the wind group skips the desktop or even gives up the desktop idea, that is, the road narrows "

"Then directly for the product of the products of the wind group, there is nothing else."

"Brand force, the wind group in this field of the computer, there is almost no brand of the brand, from our previous survey results, most users do not understand the computer configuration, as long as we can press the product market of the wind group Word of mouth, then it will not sell. "

"Word of mouth guidance, brand competition, continue."

"I personally have an idea, for discussion, let's investigate, the big wind group computer business department can say that it is Dongzhu, such a team, cohesive, I think we are thinking that we can borrow the wind group. Pull the talent. "

Chen Shaopeng lifted a pen to meditate for a while, "I can try to touch it, but don't have too much movements, I still have time. Is there any other person?"

This time no one talks again, Chen Shaopeng's expression can't see too much emotions. Since everyone puts forward a problem, then we will prepare for these problems, and I add a message, and we acquire IBM's things in front of you. This is a key step we have walked out of Huaxia.

Before this, the Great Breeze Group made a very concerned company in Huaxia, and the wind group was a good way to make a good way. "

"Yes, understand."

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When Lenovo, the Great Breeze Group was also meeting, and the meeting talked about how to improve the computer competitiveness of the wind group in the international market.

After the meeting, Su Tianyue is now following the new secretary of Meng Qi, who is learning from He Yuting, I can't help but ask, "YA Ting, the company's computer is now facing the opponent like Lenovo first in China? How did this How many meetings did not listen to the things they chatted? "

He Yiping explained that "We are doing a series of measures taken by the Global Development Plan, and all the struggles are competing with Lenovo. All the vision of the wind group is always globally. Our company will help guys will not say Lenovo is the same as the opponent, or it will be lowered by the joke. "

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