Rewriting the Technological Scenario

On August 1, the big scenery has issued an industry announcement, confirming the further expansion of the OLED screen and will provide customers with a more favorable price.

Announcement, China Cool Charm, Motorola, Sony Ericsson and other brands have actively responded and increased their purchase.

Samsung just confirmed that the expansion memory module was heard of this news.

After two years of development, the AMOLED screen gradually became popular in the mobile phone industry. Both this year's brand flagship machines use AMOLED screen, and Samsung Super Amoled and Great Breeze Group have further enhanced consumers to recognize the AMOLED screen.

However, normal enterprises will take the product first, the market recognition is, then expand the production, such as Samsung, he will use this screen to be used in his own products, everyone said good, he started selling it again. Others use, then expand ease.

This guarantees the low-risk operation of the company, of course, is not Samsung, other companies are also playing this, who is in the product, when they don't confirm, they can accelerate the plant again and again.

Can be biased, the wind group is such a unfair business.

"Four OLED five generation line? One OLED six-generation line? When is the big scenery? Last year?" Li Yunyu looked at the company's report, "Last year, the AMOLED screen market in Hongmeng 3 is not particularly good.

At that time, the market was still talking about the amoled screen to the end, and then the wind group went to five production lines? I took five billion yuan! ? "

Meng Qian's approach can't be understood, this is not in line with the law of enterprise development, is completely in a mess.

Can Meng Qian is a lot of trouble every time a mistake.

"Chairman, although the big wind group is indeed very strange, now, this is the case, this large-scale electricity declares that the extreme screen of the large-scale flashlight after full expansion will also have a price reduction amplitude of about 20%.

In contrast, our super amoled competitiveness is ... "

Li Yunwei couldn't help but anxiety. Samsung Electronics just had to restore profitable momentum. As a result, it was just forced to accept the prices of violet light, and the wind group of the wind group came.

Samsung Electronics for two years, this will want the double line to fight against the pressure, but Li Runwei is very clear that this must be hit.

However, Samsung Electronics really didn't have money, Li Runwei had to contact Li Jianxi, Chairman of Samsung Group, and reported the situation.

"So in your opinion, can we only pass the price war now?" Li Jianxi looked at Li Runwei seriously.

After listening to Li Jianxi, Li Runwei still had a hard scalp. "The two-year big wind group did bring us a small pressure, but the technology industry is like this, there will always be some unexpectedly lifting show.

Because of this, we need to actively respond to companies like wind groups. "

Li Jianxi calmly, "If the information I have mastered does not have an error, the wind group has won the small-size LCD screen market through two years. Now the global smartphone's LCD screen wind group has more than 80%. Is it?

If this big wind group will take the market of the AMOLED screen, the entire smartphone screen will not be a Samsung. "

"The current situation is true, but we can see that in the first two years of price war, the wind group cost is close to 100 billion soft sister coins to win the small size LCD screen.

At this time, the Great Wind Group liabilities have exceeded 300 billion soft sister coins. This is a sword that hangs on the wind group's head. This is also the price of the wind group to pay for the market.

To be honest, the wind group is very inexpected at this time, and we seem to be a crazy adventure.

So, in this price war, I hope that the Group will give us some support. "

"If you only spend a lot of money, we don't have to fear the wind group.

However, the wind group now has five OLED production lines, and we only have an OLED production line, and the construction of a production line takes at least one year.

Is this not a problem with light to solve? "Li Jianxi is still very clear about the situation.

"On the one hand, we are ready to transform the route, and an LCD screen production line is transformed into an OLED production line for half a year.

On the other hand, AMOLED is much more expensive than LCD. In fact, all brands only have high-end machines to equip the AMOLED screen, and this market has not really opened.

Time is entirely enough. "

"But I still remember that you told me two months ago, and the direction of AMOLED screen is right, at least one to two years of market inspection time."

Li Yun said very helplessly, "Theoretically, this is true, but now I have encountered Meng Qian's madman, we can only get some more.

Otherwise, two years later, this direction is right, this market is nothing. "

"Then, after we capacity, the wind group came again with a loss competition strategy, what do you plan?"

Li Runwei frowned, "Then we can only fight with them."

"So, Samsung Electronics is now in a passive state?"

Li Yun, "..."

The Samsung relies on technology leading and capacity to wavily wavily waving price war to prevent other companies. Now, Meng Qian also allows Samsung to experience this is what kind of feelings.

Although Li Jianxi is very dissatisfied with Li Runwei, the group cannot really don't care, in the end, Samsung Group decided to invest 5 billion meters from Samsung Electronics.

Samsung Electronics that got blood transfusion immediately started to prepare the production line to rebuild, and reducing the price of the OLED screen with the wind group.

At the same time, the marketing department has passed new news.

"Chairman, just confirmed news, Huaxiane Jing Dongfang, Julong Optoelectronics, Tianma Microelectronics confirmed to create a new production line."

"They want to build an OLED production line?" Li Runwei's response path.

"No, it is the LCD seven generation line."

"Well?" Li Yunwei originally thought that the Chinese LCD screen company may have to get an OLED screen, and the technology provided by the Great Breeze Group can fully have to seize this current market and Samsung's future market through technology authorization.

However, the result made him a little accident. "In this junky eye, build a seven-generation line ... What is the new market in the home appliance industry, especially the TV industry?"

"The recent market is very stable, there is nothing special place."

"Huaxia TV manufacturer?"

"The days of Huaxia TV manufacturers should not be much better. This year, the EU has increased trade sanctions, steel and home appliances, and the core market that Huaxia home appliances is frequently affected by Huaxia home appliance enterprises.

Although Huaxia has filed a complaint to the WTO, there is no need to retreat anyway there, and even in Southeast Asia has also followed the European Union, it has also implemented some columns including anti-dumping in the Huaxia home appliance industry.

According to the recent time, the overall pressure of the Huaxia home appliance industry is very good. "

"What about domestic demand?"

"The domestic demand has indeed rising, but it can't rise too much."

Li Yunwei is more strange. During the financial crisis, the wind group was obviously pressed on a small-sized LCD screen. At that time, the entire large-size LCD screen is just a help.

The financial crisis is currently in the past. The whole China's large-size LCD screen is still behind quality to production. Jingdong side and other enterprises have lost a lot of money in these two years. At this time, she is so anxious to create seven-generation lines, not very reasonable. .. "

With doubts, Li Yun continued to check the market situation submitted by the Market Department. "In August, the Chinese mobile phone brand has to get a new year?"

"Yes, and this vendor will be more, Jin Li, Changhong, TCL will enter the smartphone market, but according to the current news, this round of Huaxia mobile phone in August is listed, basically low and low. End mobile phone. "

Li Yunwei suddenly flashed a thought. "Huaxia's brand will not carry the wind group's amoled screen on the medium and low-end mobile phone, if this is the case, the market size of the AMOLED screen is expanded."

However, Li Yun turned to think that it was not right. "If this is true, Jingdong side and other enterprises should go to build OLED factories. What is the ghost?"

A group of fog is so surround the top of Samsung. How do they guess the tricks of Huaxia, this passive makes Li Runwa and others are extravagant.

Since Samsung put the neon stations, there is no company to make them so uncomfortable.

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