Riyu's Back File 2011

"Come on, Kitagawa-san Xianpin, Romani Kant, Miyazaki-san's collection." Kazuo Hirai pushed the red wine over the table with a kind smile on his face.

Naoki Kitagawa heard Kazuo Hirai's name for Sosuke Miyazaki, and Kazuo Hirai's attitude towards Sosuke Miyazaki was obviously abnormal, some were too close, and he had a little more attitude towards Sosuke Miyazaki. respect.

Fortunately, I did not offend Aosuke Miyazaki before. Otherwise, I am afraid that he and Aosuke Miyazaki will not get through, and the newly appointed CEO of Sony will not get through with himself.

### Chapter Sixteen Miyazaki Sosuke’s New Plan ###

"I don't know much about red wine, but it is Miyazaki-san's collection. I think it should be a good treasure. I will taste the first one." When Naoki Kitagawa saw the chief handing him wine, he bowed and took the glass. He started to pat the horse before he had a drink. This is the reason why he will never fail in the ** (Sony Music Group).

In the workplace for decades, Naoki Kitagawa knows well that social animals like him are called professional managers if they sound good, and tenants if they sound bad.The board of directors supports you, and you can do nothing to lose. Once the board of directors loses its trust in you, the only way out is to leave.

Sony’s subsidiary companies like **G, although independent of Sony’s global music system, are self-contained and are directly managed by the head office, enjoying great freedom.

But freedom means that the CEO of Sony Group will have the right to directly override **E and decide **G's personnel changes.

Therefore, when Naoki Kitagawa saw Kazuo Hirai, who was about to become the highest leader directly under his control, he was naturally respectful and wanted to build a good relationship with the other party.

After all, the new official took office with three fires. He didn't want to stay in **G until retirement. If he had the opportunity to hug Kazuo Hirai's thigh, like Kenichiro Yoshida, from the head of its subsidiary. It is not impossible for people to be promoted to the group CFO and enter the group management.

So Kitagawa Naoki and Heai Kazuo waited for a while, and then, under Kazuo Hirai's guidance, moved the topic to today's focus.When Naoki Kitagawa heard that Miyazaki Sosuke was actually behind the Sony Group’s previous CEO change, he confirmed his deep impression of Miyazaki Sosuke’s "giant killer" and classified it as "not offensive." category.

Does Miyazaki-san have any thoughts on the development of "Wechat"?"The first to ask was Kenichiro Yoshida, the next chief financial officer of Sony, regarding the high rise of the new company.

A large part of the reason is that from 2000 to 2005, Kenichiro Yoshida successfully led the company to go public during his tenure at Sony's Internet service provider So-net. He is an industry expert in the Internet industry.

Therefore, he was very interested in the prospects of Miyazaki Sosuke in the mobile communication field mentioned in the plan, and also recognized Miyazaki Sosuke's judgment on this blue ocean.

Kazuo Hirai had a comprehensive understanding of the Miyazaki Sosuke’s new plan, thanks to the advice and strong support of Kenichiro Yoshida, and he became very interested in it.

After all, Kazuo Hirai is a CEO without a background in Internet development. He worked in the marketing department and later in the computer entertainment business department.

Therefore, Kazuo Hirai's judgment on the market and development prospects of the Internet field is still a long way from the professional level of Kenichiro Yoshida. Therefore, he values ​​Kenichiro Yoshida's opinions when making decisions about Wechat.

"As a senior practitioner in the Internet industry, Yoshida-san, in what ways do you think we can try to catch up with Line?" Miyazaki did not answer Kenichiro Yoshida's question, but instead asked him A very deep question.

Kenichiro Yoshida was the chief staff member chosen by Kazuo Hirai for himself, and he also reserved the position of chief financial officer of the Sony Group.However, Miyazaki Sosuke did not oppose Hirai Kazuo's personnel proposal before, which does not mean that he fully believed in Kenichiro Yoshida's ability.Kenichiro Yoshida's resume is not very convincing either.

Although leading a company to successfully go public is a good experience, but every year the listed companies that are inadvertently destroyed by the aftermath of Miyazaki Sosuke and Goldman Sachs do not know how many, and who cares about a small listed company.Even the current Sony Group does not look like an opponent that can make them face up.

Therefore, he also wanted to try and measure what kind of stuff Yoshida Kenichiro was and why Kazuo Hirai valued him so much.

"Since Miyazaki-san asked so, I'll give a hint. Line has already occupied the first-mover advantage and has accumulated more than five million users. It can be said that it has passed the initial stage of development." Kenichiro Yoshida thought. Here, I briefly talked about the recent status of Line.

"But this does not mean that we have lost the qualification to compete with Line. Because we can use our late-comer advantages to attract users through other aspects. We have so many resources under Sony, which can completely attract a large number of users into Wechat... ..."

Kenichiro Yoshida's point of view won the approval of Miyazaki Sosuke Helai Kazuo, and the two nodded from time to time while listening.

In Miyazaki Sosuke's view, Kenichiro Yoshida's ideas belong to a very orthodox management theory, which is to compete on resource advantages.To put it simply, Kenichiro Yoshida's view is to use Sony's resources to attract new users and attract traffic for Wechat.

For example, Sony’s music business group has the world’s largest music company, and it is entirely possible to promote Wechat to fans in the process of record sales and distribution.

For another example, Sony’s computer entertainment business unit has hundreds of millions of PS game consoles and can promote Wechat to a group of players.

Sony, as an established group, has six departments like this, such as the financial department, the consumer business department, etc. As long as they want to promote a new social software, they can attract hundreds of them in the early stage. Ten thousand users, catch up with Line's footsteps.

But for Miyazaki Sosuke, although Kenichiro Yoshida's idea is correct, it is not very practical.Because it is very simple, the cost of doing so is too high. It will not only attract a lot of opposition within Sony, but also greatly increase Wechat's initial expenditure.

So Miyazaki Sosuke listened to Kenichiro Yoshida's very conservative point of view, and after expressing his approval, he did not support or oppose it, but brought up a new topic.

"Hirai-san and Yoshida-san, did you know that you have heard about Line's upcoming new business?" Miyazaki Suddenly mentioned the competitor Line, which made Hirai Kazuo and Yoshida Kenichiro a little surprised. Know what Miyazaki Sosuke is talking about.

"Maybe you still don’t know. I only found out through internal sources. Line will launch a sticker next week. According to the market analysis of this business I commissioned by McKinsey, Line will be realized with this new function. The massive growth of users and not-so-low revenue may even achieve profitability in fiscal year 2012."

Miyazaki Sosuke took some documents from Hill's hand and distributed them to the people on the table. It was the market analysis report he commissioned by McKinsey for the new functions of Line.

After Kazuo Hirai, Kenichiro Yoshida, and Naoki Kitagawa, who was a little confused listening to the report, quickly browsed through the previous analysis part and focused on the final conclusion.

The McKinsey analysts above believe that Line will achieve rapid user growth with the introduction of this new feature, and even be able to achieve profitability in fiscal year 2012, that is, next year, and achieve profitability within one and a half years after its establishment. It is a miracle for Internet companies.

After reading the McKinsey report, Kazuo Hirai and Kenichiro Yoshida both had serious faces. According to the analysis on the report, Line is now on the eve of its ascent.According to Kenichiro Yoshida's proposal, Wechat has no chance of victory at all, or even the possibility of even splitting the market.

So after Kazuo Hirai and Kenichiro Yoshida looked at each other, they asked Miyazaki Sosuke with a straight face, "Miyazaki-san, please tell me what you can do. I think if you can come up with this report, it should be too. Have a countermeasure!"

What Kazuo Hirai said was the righteous snap of Miyazaki Sosuke. He guessed right. Miyazaki Sosuke did prepare a complete plan for the development of the new company.It not only includes how to compete in the face of the soaring trend of Line, but also the planning plan for the later company's listing is almost done.

This is entirely his old habit. After all, he has done too many IPO projects, and he wrote a plan for Wechat's IPO.

So Miyazaki Sosuke heard Kazuo Hirai's question and snapped a righteous finger. Upon seeing this, Hill took out a new planning book from the bag and handed it to Kazuo Hirai.For the sake of confidentiality, the plan was not printed much, only this paper document, so Kazuo Hirai passed it to Kenichiro Yoshida for viewing after reading it, and then handed it to Naoki Kitagawa.

While Naoki Kitagawa was still looking at the documents, the three of Miyazaki Sosuke had already started talking about Wechat's development plan.

After reading the plan, Kazuo Hirai was a little excited. He picked up the red wine and poured a glass of Miyazaki Sosuke, and then filled the other three glasses. Naoki Kitagawa didn't notice the leader's actions because he looked a little fascinated, thank you leadership.

"Miyazaki-san deserves to be a winning general. This plan is completely designed to include Line. I didn't expect that we would have a reason to lose. Come on, let's drink to the future success of wechat."

Kazuo Hirai is really worthy of being a marketing agent. He has a good ability to set off the atmosphere. In his every move, the atmosphere in the private room seems to be a Wechat celebration party, rather than an establishment party.

Miyazaki has always hated Kazuo Hirai's act of opening champagne before winning the game.Just considering that it doesn't seem to have reached the midfield, it seems not impossible to open champagne before the game.

Other people in the private room also gave face to the future CEO of Sony. Miyazaki Aosuke also smiled and elegantly clinked glasses with a few people to celebrate, as if this plan was just a trivial matter. After drinking, he continued to cock his legs. Lean on the sofa.

It’s just that Kenichiro Yoshida’s face was still a little cautious. After drinking the red wine, he couldn’t help but ask Miyazaki Sosuke, “Miyazaki-san, if we promote according to the plan, will we meet? To the opposition of telecom operators?"

### Chapter Seventeen Yoshida's Worry###

Kenichiro Yoshida does not have the optimism of Kazuo Hirai. As an old man in the industry who has served as the president of an Internet service company for nearly ten years, he is well aware of the influence of communication operators. Miyazaki Sosuke’s plan will be a great time for communication operators. A big shock, so he had to worry.

The telecom operators in this area have fully implemented the profit-seeking side of capitalism, and have no sense of social responsibility.

For example, among the major telecom operators, short messages cannot be sent across companies, but can only be sent between users of the same operator. This shows the sordidness between the five major operators.The plan submitted by Miyazaki Sosuke is simple to say, it has two cores.One is "copy", which is the advantage of copying Line.

Simply put, didn't Line rely on the earthquake to attract the first core users?We can't copy this, but Wechat can fully accept the label function that Line will launch immediately, and can do better than the other party.

The reason is simple. Wechat has the backing of three major investors, especially Sony. The copyright licenses it can obtain will be more abundant than those of Line, and it can even achieve exclusive licenses for many copyrights.

Not only are Sony’s IPs, they can also purchase IP licenses from other companies. For example, the Kadokawa Group, which has a good relationship with Miyazaki Sosuke, is the largest animation industry giant and has many animation IPs on hand.

For example, such as Sony’s related copyrights of movies, music, and artists, it is entirely possible to authorize Wechat to make related stickers.And Line can only use some free resources, or find an artist to create by himself.

As a result, in terms of IP, Line has fallen behind Wechat.In the final analysis, this thing is to see who has more IPs. The richer the types, the more users can be attracted.

In addition to the table stickers, check the stranger making friends of nearby people, add friends in the address book, drift bottles, photo albums, and circle of friends. Miyazaki Aosuke also lists the launch schedule in detail in the plan. And development focus.

This serial boxing can fully support Wechat's continuous update for a long period of time in the future, continuously introducing new features to attract users, and maintain high-speed user growth.

Secondly, Miyazaki Cangsuke also copied another core function, which is WechatCall, which is the voice and video call function.

This is also what Kenichiro Yoshida is worried about. The introduction of online voice and video call functions will obviously affect the call business of the five major communication operators, and will attract strong opposition from them and even jointly block them.