Riyu's Back File 2011

On the other hand, Miyazaki Cangsuke wore a gray haori with a flying fish pattern. He thought it matched well, so he chose this one.

The restaurant that Miyazaki Sosuke visited today was arranged by Dentsu, and the tradition of this high-end restaurant is that customers need to change traditional clothes when they come to eat, which is also a major feature of this restaurant.

"Ah, no, I just thought of something suddenly and lost my mind. I'm sorry, I worry about Chairman Miyazaki." Yui Aragaki was staring at the wooden pattern on the corner of the table in a daze, and suddenly heard something beside him. Miyazaki Sosuke called to himself, so he blushed and apologized and explained.

"Oh, what's wrong with Aragaki-san?" Miyazaki Sosuke asked as he scanned the situation in his private room.

Opposite Miyazaki Sosuke, Kenichiro Yoshida was talking eagerly with a director of Dentsu Group. The two dressed in traditional costumes also toasted each other from time to time, snuggled up a little drunk, and from time to time they said "Hey" Laughter.

It is rare for Kenichiro Yoshida to look like this. It should be known that he always looks cold and cold. His financial background has created his rigorous personality, and he rarely shows his ugliness when he is drunk.

A few subordinates and actresses who accompanied them were sitting sporadically beside them, but most of them were unknown characters with poor coffee positions. Miyazaki Aosuke didn't recognize him after a glance, so he turned his gaze to the side red. Woman with small face.

Yui Aragaki is here because she is the spokesperson specially selected by Aosuke Miyazaki for Wechat.The person Dentsu wanted to recommend was Haruka Ayase, who was more popular.

However, Miyazaki Sosuke considered that Ayase Haruka was starring in "Antarctic Continent" and felt that it was too stupid to be an enemy at this time, and to stumble himself, so he decisively rejected Dentsu's proposal.

After considering the many requirements of Miyazaki Sosuke’s major client, Dentsu resubmitted him a list of candidates. Starting with Yuki Amami, a long list of familiar names, Miyazaki Sosuke My eyes are lost.

But just when he was about to give up and let Dentsu decide for himself, choose the most suitable spokesperson, and pat it casually, he saw a very attractive name, Yui Aragaki hidden in the lower part of the list.

Just like seeing Nozomi Sasaki, when Miyazaki Sosuke saw Yui Aragaki's name, he found that he seemed to have another good goal.So he decided to hand over the spokesperson to Yui Aragaki.

Therefore, today Dentsu hosted a banquet for the two major customers of Miyazaki Sosuke and Yoshida Kenichiro. The spokesperson Yui Aragaki was also invited to serve as a guest, still sitting next to Miyazaki Sosuke.

The reason why he is called Miyazaki Chairman is that besides Alpha Investment Company, he is also the chairman of Wechat Company.Chairman Miyazaki is Yui Aragaki's polite respect to him for the first time.

"I'm worrying about Chairman Miyazaki, it's just a trivial matter." Yui Aragaki heard Miyazaki's questioning. Although a little disgusted, he said with a polite smile.

In Japan, it is impolite to ask other people's personal questions, and it is easy to attract people's disgust.In fact, in any place, it is a very annoying thing for a stranger to talk about personal issues casually.

But who made Miyazaki Sosuke the first party?Jinzhu’s father was sitting next to him. He didn’t do anything, nor did he want to drink you alcohol. He just asked a few personal questions. Compared with other greasy Party A executives, Yui Aragaki was already very happy that he didn’t meet her body. People.

Of course, maybe Aosuke Miyazaki is handsome at a young age is also a reason. As for whether it is the main reason, I can only wait for Aosuke Miyazaki to ask Yui Aragaki himself.

It’s just that Yui Aragaki, who is still happily lucky, knows that the first party, Miyazaki Cangsuke, not only greets her body, but also her heart. He is planning to catch the whole body and mind, and put a long line to catch the big fish.

"It seems that Aragaki-san is not willing to reveal what is in his heart to me, a stranger. It is really sad." Miyazaki Aosuke raised his glass and took a sip of sake, and sighed after hearing Aragaki Yui's tactful refusal.

"Also, Aragaki-san needn't be so polite, just call me Miyazaki, president or something, it is the name that the old man at the opposite table likes." Miyazaki Sosuke immediately asked Aragaki Yui to not be so cautious, while saying They also gestured to the Dentsu director and Kenichiro Yoshida who were on the opposite side, they were already asleep holding their heads.

"Then I will call you Miyazaki-kun." After seeing Miyazaki Sosuke's signal, Aragaki Yui raised her head and glanced at the two middle-aged uncles sitting opposite who were almost asleep, thinking about Miyazaki Sosuke. Then, gently covering his mouth and smiling, the atmosphere eased a little.

### Chapter Miyazaki Cangsuke’s love philosophy (second more) ###

"Did Aragaki-san have any troubles? Maybe I can talk to a stranger, I can relax my heart, and I can also help me by the way." Miyazaki Sōsuke saw Aragaki Yui smile. Knowing that the atmosphere has opened up, I am not in a hurry to talk about anything, but continue to guide the other party back to the previous topic.

As a veteran driver, he knows the truth that he cannot eat tofu in a hurry.What's more, Yui Aragaki was originally an introvert, and it could even be said that he was a little heavy. He wanted to get close to this superficially kind, but in private but somewhat inferior actress. Miyazaki Aosuke has already done a long battle. ready.

The first thing to do is to make Aragaki Yui interested in him.Therefore, his first step now is to release his confidence.People like Yui Aragaki who are somewhat introverted or even heavy will like confident people.

Only by letting Yui Aragaki feel that Miyazaki Aosuke has the ability to solve complex problems in life, instead of requiring her to do it, and showing strong confidence in front of her, can Miyazaki Aosuke win at the starting line.

This is the first point of Miyazaki Sosuke's love philosophy, releasing self-confidence.

It can be said that even if Miyazaki Cangsuke "feels" lack of self-confidence at this time, he must pretend to be confident until his self-confidence really appears.

The gratifying thing is that he still has enough self-confidence, especially the initial success of Wechat, which makes him feel like he can control the lightning.Simply put, it is swelling.

"There are indeed some minor troubles, but I still don't bother Miyazaki-kun." After hearing Miyazaki Sosuke's words, Aragaki Yui was a little moved, but still habitually refused.This is also her personality that makes it not so easy for her to surrender her sincerity to unfamiliar people, unlike Nozomi Sasaki's face control, she can't walk when seeing a handsome guy.

"Aragaki-san knows why I chose you to be the spokesperson of Wechat this time?" Miyazaki saw that Yui Aragaki was a little loose, but he did not say his trouble out of caution, so he changed the subject.

"Hey, did Miyazaki-kun decide? I thought it was from Dentsu." Yui Aragaki asked with a little surprise as she sat and gently covered her slightly opened mouth with her hand.

According to the integrated strategy provided by Dentsu, generally speaking, it will provide customers with a complete promotion and publicity plan including spokespersons to facilitate customer choice. Customers generally only accept or reject the plan provided by Dentsu. , Dentsu’s plan is rarely adapted, which is also a respect for the principle of “professional people do professional things”.

Therefore, Yui Aragaki was surprised by Miyazaki Sosuke's problem, because Dentsu used to decide to speak for it.

This is why many of our firms call Dentsu the overlord of the entertainment industry.How many endorsements an artist can receive, and how many advertisements a TV station can receive, are all recommended by Dentsu's overall plan, and then customers choose.

Therefore, to a large extent, Dentsu influences the ecology of the entire entertainment circle by vaguely dominating the distribution of advertising expenses. This is also the famous saying-"The directors of Dentsu are the best spouses of female artists." The fundamental source.

Therefore, Yui Aragaki was a little surprised when he heard that Dentsu would hand over the choice of spokesperson to Aosuke Miyazaki, because it broke the usual style of Dentsu, that is, customers can only choose to accept or reject. But you cannot interfere with the content of the program.This is also a decision made by Dentsu's management to protect the integrity of the integrated strategy.

Otherwise, if you are dissatisfied with the spokesperson today, you will be dissatisfied with the advertising platform tomorrow, and the day after tomorrow you will be dissatisfied with the effect of advertising. Party A’s requirements are always endless.Therefore, in order to fundamentally eliminate Party A's interference in the plan, Dentsu has developed the integrated plan business strategy.

Of course, in actual operation, many people in the marketing department of Dentsu will make changes to this principle, such as communicating with the customer's father in advance, reaching an agreement on the relevant details before submitting the plan, etc., instead of rigidly complying with it. This operating principle.

After all, market status has never been related to small employees.Dentsu executives want to monopolize the advertising market by relying on an integrated solution strategy to form a strong supplier.But for ordinary employees, these have nothing to do with them. It is the kingly way to be able to negotiate a list and work hard for the bonus next month.

Of course, all these are clouds in front of Miyazaki Sosuke and Yoshida Kenichiro, because behind them is the Sony Group, the father of Dentsu's largest funder.

The annual advertising plan of the Sony Group is handed over to Dentsu, the largest advertising company. The annual advertising cost is as high as 400 billion yuan. It ranks first in the corporate advertising business spending list all year round, compared with the 20th. Nintendo’s 50 billion yuan is eight times higher.

Of course, the figure of 400 billion yuan in advertising expenditure refers to the expenditure of the entire Sony Group, including North America and Europe, and not just the expenditure of the Sony Group in this region.

But even so, the advertising expenses that Sony Group pays to Dentsu each year can basically account for 30% or more of Dentsu's annual revenue.

Therefore, for Sony Group and their affiliates, Dentsu treats it differently, in order to ensure that Sony Group, the largest customer, continues to hand over the annual advertising plan to Dentsu.

"Yes, Dentsu originally recommended Haruka Ayase to me, but after thinking about it, I refused." Miyazaki Aosuke shook his head and said, seeming to be saying that Haruka Ayase, a regular guest on the ranking list, is not good. Look like.

"If this is the case, I really appreciate Miyazaki-kun. I toast you." Aragaki Yui heard that Miyazaki Sosuke rejected the more popular Ayase Haruka and chose to be the spokesperson of Wechat. After taking the initiative to fill him with a glass of sake, he filled the glass in front of him again, and said.

"You are welcome, Aragaki-san, it's just that I found a little bit of sparkle that Ayase Haruka can't match with you. That's why I chose you." After Miyazaki Aosuke and Aragaki Yui clinked glasses, they continued to talk. Ready to zoom in.

"Wechat is an instant messaging software, and the core is communication between people. Aragaki-san has a smile that others can't match. This sunny smile will always make people who see it put down all guards, and it fits us perfectly. product."

Miyazaki generally said that Yui Aragaki's fatal smile, while gesturing with his hands, described the characteristics and core concept of Wechat's product for Yui Aragaki.From time to time, he enthusiastically explained some of these terms to the interested Yui Aragaki, and occasionally there were some small physical touches, and both sides did not care.

This is the second article of Miyazaki Sosuke's love philosophy, focusing on the other's strengths.

Although he cannot conquer her by complimenting Yui Aragaki, Miyazaki's love philosophy is that once he likes something different, he must appreciate some of her own characteristics and show them.

If the other person is a funny person, like if it is Haruka Ayase who likes to joke, Miyazaki Sosuke will choose to laugh with the other person and tell her this.

If the opponent is a person, like Nozomi Sasaki who can't walk when seeing a handsome guy, Miyazaki Sosuke will treat the other person in the same way.

If the other party is a person who likes to talk and constantly performs small gestures to show charm and touch different people, for example, Minami Tanaka's favorite is physical contact, Miyazaki Aosuke will choose to touch her occasionally during the conversation, slap her hair, etc. .

If the other party is a mature woman, for example, the one sitting next to Miyazaki Sosuke is Tan Mi, Miyazaki Sosuke is a straightforward expression, letting the other party know that he is very attractive to him.

Therefore, Miyazaki Aosuke prescribed the right medicine. With the special features of his own products, he said that he liked Aragaki Yui's healing smile. This made Aragaki Yui very interested in him. To be precise, how could Miyazaki Aosuke treat him? Her own bluff rounded back, linking Wechat and her smile to these two irrelevant things, and there was also a certain logic.

The two chatted with a smile, and from the connection between Wechat's social genus and Aragaki Yui's smile, they talked about their previous experiences.Especially for Miyazaki Sosuke’s previous work on commercial mergers and acquisitions, little is known to the outside world, and they just write and make up stories.

Yui Aragaki was also interested in how he became a partner of the Goldman Sachs Group and founded his own investment company in just two or three months, so Miyazaki Sosuke used storytelling, simple and flat. Shop's story tells the story of how he persuaded Peter Johnson and Goldman Sachs executives to short Nomura and used bonds and M&A transactions to make a lot of profits.