Shadow queen development plan

With some regret, Keishi crossed out this proposal.

Qiye didn't have much favor but not much dislike for the love prohibition regulations.

There are rules and regulations. The profession of idols has such a regulation, no matter how inhumane, it must have a reason for existence.

"Well, it's okay. Because you have been staying in Europe and the United States, Uncle Keishi, you are not very clear about the situation in Japan, you can understand."

Qiye raised his head and stared at Qiye: "Don't call my uncle, we are nowhere near that familiar."

"Okay." Qiye touched her nose, "Let's continue."

Next, Qiye and Qiye discussed some traditional propaganda matters, such as advertising promotion, film and magazine information disclosure, and public relations with film critics.

These things are all things that must be done, and what Qiye and Kiritsu discuss are more of the overall tone of propaganda.

Although entering the 21st century, the industry of film critics can be said to be increasingly decadent.

But in 2002, the influence of film critics was still there. Although the taste between them and the public had begun to drift away, they had not yet reached the point of differentiation.

Today, when film review sites such as Rotten Tomatoes have not yet exerted their power, film critics in magazines are still a place for many people to refer to before watching movies.

"In the early stage, we just need to ensure that the overall evaluation is not too low." Qiye said with a pen, "We don't need to respect 100% of the praise rate. It is too unreal and impossible. What we need more is those that can highlight Evaluation of the characteristics of the movie."

Shion asked with a smile: "Wait until the movie is released before launching what you call the navy? Then carry out large-scale publicity?"

"Yes." Nanya turned to Kirishu, "How many screens can I get in North America?"

The smile on Keishi's face gradually faded: "I'm afraid it won't be too many. Those theaters are the ones who don't see rabbits or scatter eagles."

Although Kei Si didn't say anything specifically, he was definitely not optimistic by looking at his face.

The faces of Qiye and Shion have also become unattractive. The number of screen openings is a demonstration of the strength of a movie. The more screens, the more confident the filmmaker has in a movie..

"No way, the number of opening screens for a movie comes from past results." Kiritsu said helplessly, "Kiryu, your past performance in North America is 0, plus R-level subjects."

"How much did you get?"

"1000 theaters have 1,300 screens." Keishi laughed miserably. "This is already the limit in all aspects. I don't know if it can be guaranteed in the end."

"Too little."

This number is not too high. If the number of screens can be increased by one to two times, then it can be used as a promotional point for publicity.Because the number of openings above 2,000 screens is considered a super blockbuster treatment.

But now, the opening is not big or small. It is neither a blockbuster nor a small production.

Qiye pondered for a while, and then he immediately revised the announcement plan.

"In this way, we will advance the release schedule." Qiye took out the calendar and flipped through it. "We changed the release date to the end of June."

"It makes sense?"

Qiye smiled slightly: "Because I want to change the number of openings to 30 cinemas and 30 screens."

"Are you going to order the screening in advance?"

Keishi's face showed a clear look, and he, who was familiar with movie releases, certainly knew this practice of using word of mouth to drive the box office.

"Not only that, do you know about hunger marketing?"

Qiye laughed very proudly, he planned to try a post-modern style of publicity for this era.

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pS1: Idol marriage restrictions actually exist in East Asia. The main reason is that the popularity of idols will decline sharply after marriage, and it is also to improve the control of idols.Basically married idols will be hidden in the snow, and then into the cold palace.

Well, Takuya Kimura is one of the few exceptions, but after all, he is the Great God of Kimura, and he is a guarantee of ratings before the Great God falls into the altar.

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pS2: I really don’t know what the wind is, no matter how the word "shòu" is pronounced, it is sensitive, and I don't know who this word provokes.

Chapter 122 Longgu Family Female Tradition

Generally speaking, the easiest way to announce a film with a less topical topic is to drive follow-up propaganda through word of mouth.

First, small-scale screenings. The audience for these screenings is usually composed of movie fans and fans, and then gradually expand the promotion after word of mouth.

If the word of mouth is not ideal, it is a very normal marketing strategy to directly reduce the announcement and stop the loss in time.

Qiye’s hunger marketing methods are basically the same as the above, but one thing is different is that the publicity methods of "Goblin Slayer" do not increase with the rise in reputation, but directly launch large-scale publicity from the beginning.

To know that a movie that chooses word-of-mouth marketing, generally speaking, the promotion cost will be reduced as much as possible in the early stage.

But Qiye deliberately went the other way. His idea is very simple, using large-scale publicity bombing to make a large number of people interested in the movie.

But in terms of the number of paintings, he deliberately only opened a small part of the screens, making the demand for movies far greater than the supply.This creates an illusion that this movie is super good-looking, but a ticket is hard to find.

After the audience's expectations reached its full value, large-scale paintings were carried out to meet the demand.

In order to achieve the ideal situation of this kind of marketing method, it is necessary to strictly control the number of screens opened, not to open too much at once to eliminate hunger, nor to open too little to affect their reputation.

This degree will be more difficult to grasp, and the requirements for the marketing team are very high, but if you control it well, this will be a very successful film marketing case.

"How? This should greatly reduce our disadvantages in the insufficient number of paintings."

Nanaya told Kirishu and Shion all of her thoughts.

Kirishi nodded: "It's an interesting suggestion. Generally companies don't do this very well, you are really brave."

Qiye picked up the tea cup and took a sip of tea. Hearing Kirishu's comment, he replied: "If I can, of course I would prefer to follow the steps. After all, be sure who doesn't like it?"

Of course, this marketing method is not insured, and it can even be said that the marketing risks are very high.

If the film’s reputation collapses, the initial publicity costs will all be wiped out.Because hunger cannot accumulate, it will cause a series of chain reactions, very bad ones.

This is why the later generations of hunger marketing methods are very famous, but except for a few companies, large companies rarely do so.

Companies that usually use hunger marketing methods are not because they want to do so, but because of objective conditions (such as production capacity can’t keep up), they have to do this kind of harassment.

After all, the hunger marketing method itself is a gamble in disguise and extremely risky.

The marketing strategies of large companies are based on security, because they do not need to take such risks.

"I will let Jiufeng fully cooperate with your publicity plan."

Ziyuan is more interested in the marketing concept of hunger proposed by Qiye than Qiye.Because she found that this set of promotional methods actually fits with the fans of electronic products, which made her feel that she needs her own publicity team to learn this marketing method.

During the next period of time, Qiye told Kiriji and Shion about the specific propaganda techniques of hunger marketing.