Shadow queen development plan

The small points that the audience is dissatisfied with in the Fate movie will be infinitely magnified in the eyes of these people.

If it's just because of the rating problem, Fate's screen scale is not as exciting as "Brother Killer" and it is a trivial matter, another problem is more serious.

The movie judges of the theaters gave true feedback on this situation to their leaders, and the theaters who got the news felt very embarrassed.

"This is not a complete movie."

In the conference room at the headquarters of the AMC Cinemas, the company’s president, Delingwood, is having a rehearsal meeting with his company’s executives about the Fate film.

This sentence was what Dringwood said just now, and it aroused the contemplation of the executives sitting there.

The summer season is the fiercest moment of film competition, especially every special effects blockbuster, which is an unopened blessing bag for theaters.

The commercial value of these movies determines whether the commercial performance of the theaters this summer is three yellows and ten consecutive, or non-emirate guarantees.

Therefore, for every large-scale movie, its arrangement requires careful consideration by the theaters.

The AMC cinema line is considered an old partner for Jiufeng and Qiye. The premiere of "Brother Kill" was held at the AMC Cinema in New York, which was under the AMC cinema line.

But in business matters, friendship or something is the most useless thing. For the company, compared to the relationship between the two, the benefit is eternal.

Although the Fate movie is well received by the audience, the content of the incomplete movie makes AMC cinema hesitate.

Movies are not TV shows, and audiences want to see a complete story.

The half storytelling dog behavior is the worst choice for the movie.

It’s already the 21st century, and it’s long past the 1940s when movies were the only entertainment project.

Movies now choose to tell the story all at once, even if it is a series of movies, it is divided into individual stories instead of splitting a story into two.

The upper and lower parts are not without, but they are all very special.

Basically, those movies that split a movie into 2 or 3 movies are all movies with a strong fan base.

Both the producer and the theater know that even if the movie is sold in two, fans will definitely go to the next one after watching the upper part.

The most typical examples are the "Lord of the Rings" trilogy in recent years and the future "Harry Potter and the Deathly Hallows", "Infinity War" and "Endgame."

Even if it is "Batman", which will be released in June, after the trilogy has been confirmed, the first one also tells a complete story, but at the end it gives the audience expectations for the next one.

But even in "Lord of the Rings", Peter Jackson chose to break the chapter very carefully. The points he broke were all dealt with in the last big contradiction, and the audience had read a complete story before the end.

But this is not the case with the Fate movie. The film's out of chapter chose Archer's rebellion, and the hero and heroine are ready to go to the key point of the castle.

The battle between the protagonist team and the villain Caster is not over, so the story itself is incomplete.

The current North American film circle has not experienced the baptism of the powerful fan effect of the HP series and the Marvel series.

For Qiye's handling of out-of-character dogs, the theaters felt that it was too dangerous.

"This kind of editing is too risky."

Dringwood said worriedly.

An AMC executive in charge of theater business asked: "What about the direct reaction of the audience? Are there statistics?"

"Have."

The representatives who had experienced the trial screening took out several copies of statistical forms and sent them to the executives present.

"Jiufeng conducted 5 rounds of audience trial screenings in North America and Japan this time. Excluding the previous trial screenings involving major changes, a total of 743 viewers participated in the questionnaire survey among the audience who watched the final version. ."

Another executive interrupted: "Japan's direct elimination, their viewing habits are too far apart from North America, and they have no reference value at all."

"I did this when I counted." The representative nodded and said, "A total of 643 valid audience response sheets, of which a total of 510 were rated A and A+, and the overall evaluation was at A level."

"The data is good, but the sample size is a bit small."

Dringwood took a pen and circled a few key figures next to the data. His brows were frowned, and it seemed that it was difficult to make a decision.

"The preview audience, what do you think about the film being divided into two parts?"

"There are a lot of complaints. They all want to read the story all at once.

The representative thought about it for a while and continued: "But the regret of the out of chapter did not prevent them from hitting an A score on the questionnaire. The entertainment of this film is beyond doubt. And..."

"I have something to say." Dringwood waved, "You are the one of us who has the most intuitive feelings about movies. Your opinion is very important."

"This is the upper part of the movie. Its duration has reached 2 hours and 10 minutes. This does not include the ending subtitles and easter eggs.

"But after watching the whole movie, I feel that the plot is very smooth, and the plot is not too procrastinated.

"To sum up, I think that Jiufeng's splitting of the movie should be due to the fact that there is too much content in the movie, and one cannot fit at all.

AMC's theater representatives stopped speaking after saying this. He has already said the content of the report, and what follows is the judgment of the company's senior management.

Delingwood tapped his fingers on the desk lightly, and for a long time he made a decision: "Fate all the IMAX theaters on the theater line. As for the ordinary screen..."

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"Boss, the replies of the various theaters have been compiled."

Iioka calmly said to Shion: "Fate's first week of opening data in North America is 3796 theaters, 5432 screens. It is estimated that even if there are changes afterwards, the data will not fluctuate more than 100 yuan."

"Hmph, these guys are playing tricks with us."

Shion sneered twice after hearing his assistant's answer.

The number of 3796 theaters seems to be a lot, but the number of screens not even reached 5500 shows that most theaters only give one screen to show.

If Fate does not perform well, it is estimated that it will suffer a large-scale release.

Will it be guaranteed that 2,000 screens will be a problem in the second week?

"It's already pretty good. Compared with the 1,000 screens in "Brother Kill", don't I have the qualifications to open large-scale paintings in North America?"

Qiye is very content, especially after seeing that he has done 100% of the painting on the North American IMAX screen, he feels that he has achieved a historical achievement.

"Where are our competitors? Who are they?" Shion asked.

"Fate is scheduled to be released on July 1. The most powerful competitors include DreamWorks’ "World War" released on June 29 and Fox’s "Fantastic Four" released on July 8. Both have great special effects. Make Movie."

Iioka's tone was still so flat and straightforward, without any ups and downs.

But Shion, who has learned about the North American film circle, knows very well that these two films are very powerful competitors.

The director of "World War" is Spielberg and the starring role is Tom Cruise.