Shadow queen development plan

For example, starting from the top movie, the fate crew opened the official Facebook account and various actors' accounts at the request of Qiye for film promotion.

When ubw is released this time, Qiye asked all actors to update the information on Facebook regularly.

Although everyone has a lot of criticism about Qiye's attention to this small platform, who said that Qiye is the boss, can only follow his arrangements.

At present, the development time of Facebook is still relatively short. Not only is it far from the future level in terms of user scale, but even the service content is pitiful, and it can only be regarded as a small publicity channel.

But this year there were not many Internet users, and only these promotional channels could be found in Qiye.

You should know that Twitter, which was only established in March this year, was later used as a platform for ruling the country by a certain corn head. Now it can only be used to send text messages to friends' mobile phones.

While the propaganda team was in full swing, good news came from Jiufeng Entertainment—ubw's movie rating finally got the PG-13 rating.

Because several of ubw's plots are suspected of being sideballs, ubw's plot ratings have always been a little bumpy.

Although Qiye has modified many of the contents that may be R-level elements when it was first produced, there are still many problems for MPAA.

Perhaps there may be six elements to find fault, but Jiufeng is not a member of MPAA after all, and some things are just suspicion.

Fortunately, thanks to the efforts of Jiufeng Entertainment, ubw finally did not log into the theater as an R-rated movie.

In fact, in addition to the advantages of the film audience, the PG-13 rating has another advantage over R-rated films, that is, it can smoothly appear in various public propaganda channels, such as the golden files of TV stations.

After ubw officially got the PG-13 classification, Qiye also specially cut a preview of the countdown version.

Then Jiufeng spent a lot of money to make this advertisement appear in the prime stalls of major TV stations.

At the same time, in mid-April, Qiye and Jiufeng held another trial screening for ubw.

This trial screening has a strong propaganda nature, and all the members invited to watch are journalists from professional media, well-known film critics and diehard fate fans.

In other words, this is Qiye specially invited people to praise her movie.

Therefore, after the trial screening, the exposed film reviews, whether it is the media, film critics or individual fans, gave praise without exception.

For example, the "Chicago Sun" directly stated that ubw is definitely the first-level commercial movie this year, saying that "The plot of the movie is unexpected, but it is closely linked. All the questions given in the fate ubw are given. The answer, coupled with the outstanding visual effects of IMAX, makes people immersed in this legendary story woven by Director Kiryu Nanya."

And those ordinary movie fans are also expressing their views on movies on various Internet platforms.

One fan commented on his blog: "The plot of this movie is beyond my imagination. Since I watched the first half last year, I have been trying to figure out how the second half of the plot should develop, but all my guesses It's no surprise that there is a movie. Long live director Kiryu Nanya!"

Other fans have also spoken out on their usual platforms and praised ubw.

"I just watched the trial screening, the movie is really great! Especially the protagonist Shiro Wimiya, his growth is incredible, but unobtrusive! Starting today, I will be a loyal fan of Shiro Wimiya!"

"Ubw far surpasses fate in terms of plot and visual effects. I believe it will definitely be the best movie of the year!"

"The special effects and scenes of the movie are far beyond the upper part, which looks very enjoyable. Shiro Weimiya's performance is extremely dazzling and far exceeds expectations. He has become a veritable protagonist."

While these messages are spreading, they make movie fans look forward to it.

Even many passers-by have cast their eyes on it, wanting to see how good this hyped movie is.

In order to remind the audience of the upper plot, but also to draw more people into the pit.

On April 28th, [See Moon] launched an event called fate festival.

In addition to some video information about ubw, the first half of fate is also free to watch for a limited time of 3 days.

As long as the user completes the registration in [See Moon], even if it is not a top-up member, you can watch fate.

All of these made fate become the focus of everyone's discussion for a while, and also made ubw's pre-purchase data soar, becoming Qiye's movie with the highest pre-sale box office performance so far.

However, the summer competition is fierce. If ubw wants to achieve good results, it is not enough to promote it.

At the same time, I must be hard. Only when the movie itself is excellent can it ensure that the box office curve will not appear an avalanche decline, and at the same time, it can withstand the impact of other blockbuster films released in the same period.

As the new week on May 1 is also the beginning of a new month, ubw screenings can really count down with one hand and finger.

The delivery of film copies, the preparation of the premiere, the invitation of premiere guests, etc., Qiye does not need to deal with the preparations for these screenings. Jiufeng will take care of it.

Qiye and the fate crew only need to cooperate with the plan announced by Jiufeng Entertainment.

After having the experience in the upper part of fate, although Jiufeng Entertainment is still no better than the traditional Hollywood six, it is still an easy task to publish ubw according to the process-although many people have to work overtime like a dog.

In the last period of time before the release, Qiye's thoughts were almost all on ubw's box office pre-sale situation.

A super masterpiece movie, its global box office core is in North America, and the core of the North American box office is in the first week of the box office.

Especially for the summer season, when commercial movies are crowded together, the box office in the first week has basically determined the success or failure of a movie.

After all, no one is James Cameron, who can make the box office rise for several weeks.

The most important thing at the box office of the first week is the first weekend result, which directly represents the box office appeal of the series of IP.

The most typical examples are Star Wars and Marvel. The pre-sale results alone are higher than the final box office results of many other movies.

Qiye didn't expect ubw to be like "Endgame" for the first three billion dollars, which is not realistic.

His goal is to exceed 100 million in the first weekend, so that fate's IP can be considered standing.

Since the first two years of "Spider-Man 1", the box office of over 100 million in the first week has become a popular IP standard.

"Unfortunately, ubw's pre-sale results are still a little bit behind "Pirates of the Caribbean 2"."

In a black extended Lincoln sedan, Qiye looked at the pre-sale information and shook her head.

"Isn't it more than a lot?" Lily on one side asked puzzledly.

Qiye bounced on Lily's forehead: "I mean the data for the same period, you little idiot. You don't look at how long we have been pre-sold. "Pirates of the Caribbean 2" has only been pre-sold for a few days!"

"Um... bad brother-in-law."

Lily covered her forehead with her hands and pouted uncomfortably.

"In fact, seniors, you don't need to be so anxious." Zhiping said, "Disney is much better than us in terms of advertising advantages. And our 15 million pre-sale results are also among the best in this summer."

Looking at the splashing water outside the window, Qiye slowly said, "I hope the box office will be higher in the first week."

Shion sitting on the right hand side of Qiye naturally took his arm. She smiled and said, "Don't worry, dear. I believe in your box office appeal."

Qiye suddenly felt the sight of other people's needles, and he took out his hands from Shion's arms without a trace.

However, this is very difficult. No matter how hard Qiye works, Shion feels like he's taken over.

Qiye had posted people to the car door, and Shion still leaned towards him.

[Sister, can’t you pay attention to your image?