Shadow queen development plan

Robert Iger said that adding Jiufeng's IP to Disneyland has not exceeded Qiye's expectations.

At the same time, this approach is also necessary.

After all, how many people would turn around and buy it just because there is Saber in Disney Town?

Isn’t it good to go directly to the shops around Jiufeng?

If there are related IP amusement park projects in Disneyland, such as the roller coaster of Fate and Marvel, or stage plays related to Star Wars and the Holy Grail War.

There are related activities as "advertising" to better stimulate tourists' consumption.

It's as if you want to fish, and you definitely need a gorgeous "bait".

Although it is necessary, Qiye is somewhat awkward to let Disney use her own characters for nothing.

So he said lightly: "Robert, you should know. Jiufeng is trying to build his own theme park. If we rent out our housekeeping character to Disney, it will have a great impact on our own theme park."

Robert Iger said to Qiye: "But how long will it take for you Jiufeng's own theme park to be established?"

"Do you plan to let go of such a good publicity channel in vain in this window period?"

Robert Iger's content is very realistic, and it is true that Qiye knew what the other party said was correct.

But if it were to trade like this, Qiye felt that Jiufeng would still suffer a bit.

After all, Disneyland is the home of the other party, and this cooperation with Disney is obviously the more important party.

Robert Iger’s old boss, Michael Eisner, although he has brought Disney into the abyss, he is undoubtedly a genius in business strategy.

Michael Eisner has been trying to add more new things to Disney, allowing Disney to create new IP.

Rather than eating classic animation for decades.

But this old man is obviously the life of the African black chief. None of the movie projects he operates are profitable, they are all a lot of money.

The only money-making "Pirates of the Caribbean" is another project that the other party has always wanted to prevent development.

So Michael Eisner's result has long been doomed.

A professional manager who cannot bring profit to the company is a burden to the shareholders meeting.

In fact, after Robert Iger came to power, Disney's strategy has basically not changed much.

But Robert Iger allowed Disney to turn around and make money.

This is the biggest difference between the two people, and it is also the most critical reason why Robert Iger is able to sit firmly in this position.

But Robert Egger also has limits.

Although he has rescued Disney's animation department, which is based on it, he has nothing to do with the live-action film department.

The live-action movie Disney is still making a loss, the only exception is the "Pirates of the Caribbean" series began to decline again.

Unlike Mickey Mouse, who walked fast on two legs in a live-action animation in the past, Disney is now a disabled person with an obvious leg problem.

In the absence of his own way to quickly create IP, Robert Iger can only look beyond his company.

Jiufeng Entertainment, which is developing rapidly and lacks promotion channels, is obviously Disney's best partner.

Star Wars is a veteran film and television IP in Europe and America.

Marvel has brought up the popular culture of superheroes.

And Xingyue is an emerging super big IP.

Frankly speaking, for Jiufeng Entertainment, the benefits of such cooperation will outweigh the disadvantages.

But Disney needs this benefit more than Jiufeng Entertainment.

Since the other party wanted her, Qiye felt that she was too sorry for not slaughtering her at this time.

Robert Iger didn't know Qiye's thoughts, he was still trying to convince the other party.

"Don't worry about Qiye, Disneyland will pay the licensing fee for the related IP. It doesn't matter whether you want a one-time buyout or a later dividend payment.

Qiye nodded slightly and said, "I can feel Disney's sincerity."

Robert Iger thought Qiye agreed, so he urged: "I hope that we can reach an agreement as soon as possible. Can Chairman Jiufeng talk to me?"

"Don't worry~"

Qiye pursed her mouth and said: "I want to ask, you Disney want to borrow our copyright, do you want to expand the field of live action movies?"

"Yes."

Robert Iger nodded and admitted: "Recently, Disney doesn't know if there is any evil. Live-action movies have been unable to succeed. Maybe I should ask you Japanese priests to exorcise evil."

"I think you can talk to the pastor."

Qiye curled his lips, he would not let this U.S. ghost animal defile the Japanese witch.

"I think there can be closer cooperation between Jiufeng and Disney."

Qiye smiled and said: "Maybe we can cooperate in filming movies, such as a live-action version of a classic Disney cartoon movie."

The troika in the realm of Disney's live-action film and television in the last life-Marvel, Star Wars and the classic cartoon live-action version.

The first two have been bought by Jiufeng, and if Jiufeng can participate in the last one, it must be very interesting.

"Animated live-action version?"

Robert Iger frowned slightly, and then he continued: "Seven Nights, we at Disney tried it. Last year's "Alice in Wonderland" was an example, but the effect was not very good."

It is different from the movie in the last life that used 3D gimmicks to grab $1 billion in box office worldwide.

Qiye's life's "Alice in Wonderland" was met with cold reception.

Although the film is profitable, the results are not satisfactory.

Think about it and understand that the plot of this movie is really shit.

Except for the 3D gimmick and Uncle Depp's performance, it's actually useless at all.

But it is different from only such a movie in the previous life.

This time, the pioneers of the 3D movie frenzy have not only an "Avatar", but also a more ferocious "Madoka".

After adding these two movies, there was another 3D movie at the level of "Avengers" as a substitute.