Start the era of black technology
Chapter 55
The Personnel Department is also busy hiring and reviewing the recruitment information. It is also very busy. The logistics department added three people, the warehousing department added seven people, and the security department added another ten people.
The operation department and the media department began to busy with the layout of the super fish oil listing. Under the leadership of Meng Xinghua, the sales volume of the e-commerce department began to increase significantly, and Tianqi Group started to run forward.
The super fish oil arrived and was directly delivered to the warehouse. The purchase price of the seven hospitals has already been paid, which is considered to be an extra amount of working capital. Xu Ping'an, who has spent money in these days, is painful.
Immediately arranged, each company shipped ten boxes and went directly to the logistics. News of Poseidon Super Fish Oil has begun to appear on the Internet bit by bit, and the promotion plan has begun to slowly start.
The company's customer service has begun to receive calls about Super Fish Oil. After all, Poseidon's products are represented by Tianqi, and there are not many people inquiring, only a few, but the frequency is increasing.
One week later, the Minister of Operations Han Jiaping, the Legal Department Wu Sikai, and the Media Department Liu Changsong, the three came to Xu Ping’an’s office and began to report on the work during this period. If Xu Ping’an is okay, they will directly launch a large-scale publicity plan.
Xu Ping’an listened to the reports of several people, and kept nodding. He deserves to be a professional. It is efficient. It’s just that the money was spent too quickly. The previous stage of the water test campaign cost more than three million yuan. Have a good foundation.
Now the entire marketing plan is expected to require about 17 million funds, which is only the first stage.
In the second phase, 56 million yuan is needed, and the major media across the country have formed a step-by-step rollout to let everyone know about the super fish oil product.
Of course, it is mentioned above that only seven hospitals are supplied. These seven hospitals provide relevant certifications, including the certification of the US experiment, the certification of the EU experiment, etc., all of which set off the value of super fish oil.
"Lao Wu, are there any problems with various legal documents?" Xu Pingan looked at Wu Sikai and asked.
"No problem, all legal procedures are very complete, in line with national laws and regulations" Wu Sikai said seriously.
"Lao Han, Lao Liu, take action, the finance will give you funds in time" Xu Ping'an issued an order, and the Super Fish Oil Project was officially implemented.
Huo Minghai received a call from Xu Ping An on the same day, promising to allocate funds to the Operations Department and the Media Department. Xu Ping An directly transferred 70 million yuan to the company's account to ensure the smooth implementation of the plan.
A week later, some medium-sized media began to frequently report about super fish oil. The most obvious result was that the number of views of the company's website began to increase rapidly, and the server began to be a bit unstable.
The server is rented. Call the leasing company immediately to ensure the stable operation of the server. Otherwise, you will directly sue for compensation. The call is made by Wu Sikai. However, the server leasing company has no choice but to upgrade the server directly.
Contact the company Ma Jinrong directly and ask Ma Jinrong to replace it with a high-end server. The price is 30% off. Ma Jinrong is very aware of the current server status. After consulting Xu Ping An, he directly agreed. The cost has increased by more than four thousand yuan a year, which is nothing. .
After switching to the advanced server, the company website is stable, the web page can be opened very smoothly, the various pictures are very clear, the numbers of the various certificates above are very clear, you can check it at will.
The fact that people can inquire about the authenticity of their certificates at will makes many people feel relieved that they are not really afraid to do so. They have more recognition for the products sold by Tianqi, and the frequency of calling the company for consultation has once again begun to increase.
Ten days have passed, the first phase of the goal was successfully completed, and the second phase of the publicity plan started. This time it was different. TV, newspapers, the Internet, and three in one were launched, covering all areas of the celestial dynasty.
Experts and attending physicians from the seven major hospitals have also begun to appear on TV, newspapers, and the Internet, expressing the curative effect of super fish oil, increasing the authority of super fish oil, and enhancing the value of super fish oil.
The term super fish oil began to appear frequently in your life. Dongdong.com's customers felt painful when typing in inquiries. At the same time, the seven major hospitals once again opened the mode of requesting goods.
This time, two hundred pieces from each family were delivered immediately, and the payment was in place on the same day, which made Xu Ping'an jealous. How long is this time? One thousand bottles were digested. I really refused to accept it, so I arranged delivery immediately.
After Meng Xinghua and Xu Ping’an asked for instructions, they directly opened the pre-sale. Super fish oil, 41,000 bottles, did not support seven-day return without reason. For the time being, only pre-sales are accepted. The quantity is limited.
Xu Ping'an was surprised on the first day. There were more than 8,000 orders, which is incredible. You must know that each order is not one bottle, some are two or three bottles.
After being surprised, I was excited. I was very excited. I started to have a hope for the next day's list.
As a result, Xu Ping'an was not disappointed by the orders on the next day. With 14,000 orders, Xu Ping'an laughed in his office.
Done
My own way opened.
Five days later, orders for more than 80,000 orders were unprecedented. In just five days, this result shocked Xu Ping An, shocked Dongdong.com, and shocked the health care product industry.
Delivery, fast delivery, one truck in the morning, one truck in the afternoon, and one truck at night. Three trucks of goods are sent to Changfeng Logistics’ transfer station in the provincial capital every day. Lei Peng’s warehousing department added two more people, reaching 12 people.
Every day from 6 o'clock in the morning until 8 o'clock in the evening, except for one hour of practice during the meal time, the rest of the time is busy. The storage department has not paid for it. Some are just basic salary and bonus.
The workers are so busy. Xu Ping'an directly announced that the bonus will be doubled this month. As soon as the news was announced, the people in the storage department became motivated.
After being busy for more than half a month, you can take a breather. Look at Dongdong.com's customers and pay attention to the evaluation. All the praises are rave reviews. There are millions of customer messages, and the praise rate is 99%. Established the brand status of Poseidon.
In the past half month, seven hospitals have ordered another shipment. It is still 100 pieces, which is beginning to stabilize. In one month, the sales of 200 pieces have stabilized. Xu Ping'an immediately arranged to allocate 10 million euros to the Icelandic Poseidon Company. Launch the US and European markets.
Kyle was very excited when he was informed by Xu Ping'an. He immediately dispatched a special person to start the action. Isn't it just spending money? Poseidon is not short of money now, and he can make a big stride towards an international enterprise.
After more than half a month, the market access permits of the two places came down, and Kyle negotiated with the dealers. The final result surprised Xu Ping An.
Supply price, one hundred and fifty dollars a bottle,
Retail price, 500 dollars a bottle,
Ruthless than Xu Pingan.