Chapter 693 - 350: Kuaishou Is Raising Funds Again
After giving his instructions, Chen Yixiao checked on Tiao Yin’s status again. All they could do now was wait for the financing. After that, they could increase R&D investment, quickly roll out the shopping cart feature, and expand their marketing efforts.
...
「Afternoon.」
At the Coastal City airport, Sister Hong and a group of Second-Life Star employees were waiting at an arrival gate for the interview team from Central Mother.
Having Central Mother send over an interview team was a matter of great prestige for Second-Life Star. At the very least, once the interview aired, it would help them attract more talent.
The accompanying employees held up a large banner welcoming the interview team from Central Mother.
"Xiaoli, when you get back, post job openings for Hanfu designers and related staff," Sister Hong said, not forgetting to give instructions to her new assistant while they waited.
The assistant had been her apprentice at her previous company and was highly efficient. When Sister Hong needed to hire an assistant, she immediately thought of her and poached her.
"Okay, Sister Hong," Xiaoli immediately nodded.
Having been Sister Hong’s apprentice before, she integrated into Second-Life Star at lightning speed. Besides, working here held far more promise than her previous job.
Boss Lei’s investment alone had given the company a 15 billion valuation.
If that 15 billion valuation had been difficult for everyone to comprehend before, now, with the series of moves from their influencer boss and the sales data from this Hanfu launch, it was looking more and more deserved.
As the two of them chatted, a plane from Beijing landed at the Coastal City airport.
Chen Yu was a senior manager at Central Mother and had extensive research experience in cultural heritage. He had recently been assigned to the Cultural Heritage Department (specifics cannot be disclosed).
A directive from the higher-ups had come down, spurring their department at Central Mother into action. A whole series of programs and variety shows about cultural heritage were set to be developed.
But since it was a new department, they had to start everything from scratch. Thus, this interview with Chen Jincheng was the department’s first big step forward.
"Director Chen, you have to see this! While we were on the plane, that Chen Jincheng guy made huge waves online again!" said one of the reporters, handing his phone over with a look of pure astonishment.
Chen Yu took the phone and saw a trending topic on Tiao Yin: "Chen Jincheng and His Hanfu."
He was familiar with the Tiao Yin platform; it and Kuaishou were now considered the twin titans of the short video world.
He curiously tapped on the topic, and his eyes instantly lit up. The feed was filled with videos of beautiful girls dressed in Hanfu.
𝘧𝓇ℯℯ𝑤ℯ𝘣𝓃ℴ𝓋𝑒𝑙.𝑐𝘰𝑚
He tapped on a video and was immediately captivated by the Hanfu the young women were wearing.
’These Hanfu are truly a breath of fresh air, no less impressive than the previous four designs.’
’With my background in cultural heritage research, I also know a thing or two about film and television costuming. The so-called Hanfu from those productions are worlds apart from these designs by Chen Jincheng.’
’The costumes from film and TV don’t look out of place when staff wear them at scenic spots, but it’s hard to imagine anyone actually wearing them on the street.’
’But Chen Jincheng’s Hanfu are different. They look exquisite and beautiful. I’m sure people will be willing to wear these out on the street in the future, displaying them with confidence.’
’If I had to make a comparison, this is a revolution in Hanfu design.’
Looking at one piece after another, each with a different style from a different dynasty, he gained a deeper understanding of what Chen Jincheng had said. ’This is the beauty of cultural heritage.’
’Chen Jincheng is a man with a true sense of duty to his culture.’
’Just as he said, "wait and see." He isn’t just paying lip service; he’s using his actions to show everyone the beauty of Hanfu culture.’
"These videos all have several million likes. That’s considered viral, isn’t it?" Chen Yu asked the reporter. He knew a little about short video platforms and that good data meant a high number of views and likes.
The reporter’s voice was filled with excitement. "Director Chen, ’viral’ doesn’t even begin to cover it! Look how recently these were posted—they all went up while we were on the plane. Who knows what the final numbers will be by the time the buzz dies down."
"Simply put, very few videos on the entire internet get numbers like this. It’s insane."
Director Chen’s face lit up with delight at his words.
’Very few videos on the entire internet?’
’And yet there are so many of these Hanfu videos. Doesn’t that prove this National Style Hanfu is incredibly popular?’
’That means our Cultural Heritage Department has huge potential. The audience for this is definitely massive.’
But the reporter was even more astonished. "The truly insane part is the sales data from these videos. Each of these Hanfu designs has already sold over 20 million in revenue."
"Previously, Chen Jincheng’s four Hanfu designs brought in a total of 500 million in sales after the initial video hype died down. These new videos have only been online for a little while, and the total sales have already surpassed 500 million. It’s terrifying to think what the final number will be."
"This level of purchasing power proves there’s a huge market segment out there. These people identify with Hanfu culture, and they approve of the way Chen Jincheng is promoting it."
Director Chen grew pensive upon hearing this.
’Our Cultural Heritage Department was just established. This interview is just us riding on someone else’s coattails. We need to produce our own results and create our own programs eventually.’
So, he turned to the reporter and asked, "Xiaoqing, you see how incredibly well Chen Jincheng understands this cultural heritage market. What would you think if our department collaborated with him on a cultural heritage program?"