Chapter 692 - 350: Kuaishou Is Raising Funds Again
"We finally made it to Jinglan City! Wow, Jinglan City is so beautiful!"
Lin Hao watched a video posted by one of the girls from Second-Life Star in his office, his face filled with admiration.
The video showed Li Xiaoyang running along the city wall against the setting sun. The stunning transformation, the artistic mood cast by the sunset... it was simply incredible.
The key part was the surprise easter egg in the corner of the video: a figure was practicing with a sword. Wasn’t that silhouette Lao Cheng?
The video’s stats were terrifying.
𝓯𝓻𝓮𝙚𝙬𝓮𝙗𝒏𝙤𝒗𝙚𝙡.𝒄𝒐𝓶
It got over 2.3 million likes in just one hour.
This was another video on its way to 30 million likes.
And with the video’s e-commerce link, thousands of units of this Hanfu had been sold in a short time. No one dared to imagine how many would be sold by the time the hype died down.
Lao Cheng’s successive videos taught everyone a lesson, showing them what it meant to be the best video creator on Tiao Yin and the true King of Sales.
Lin Hao immediately called his secretary and ordered, "Have the girls buy a Hanfu they like from those Second-Life Star e-commerce videos. I don’t want them showing up to the Hanfu Outing Day on November 22nd looking like clowns."
Lao Cheng had told him about the Hanfu Outing Day a long time ago, asking him to bring along the 600-plus girls from his company. Although the appearance fee wasn’t high, it was still a paid event.
The important thing was that they would definitely be able to ride the coattails of the hype.
At Ost Media, Yuan Peng was also watching a video from one of the Second-Life Star girls, this one filmed by Zhang Ao’ai.
"As long as I have a sword in hand, what does it matter if I must fight my way to the Ninth Heaven..."
Seriously, watching the flower petals in the girl’s hand scatter as she turned and walked toward the stairs, the bouquet transforming into a longsword and her clothes into a gorgeous Hanfu, was enough to give him chills.
Honestly, many Xianxia TV dramas couldn’t produce a scene that gave you chills like that. Yet in a short video of just over ten seconds, Chen Jincheng managed to convey the powerful aura of drawing a sword and a sense of absolute resolve.
"He’s a real genius." Yuan Peng couldn’t help but say to his assistant, "Have the planning department study the concepts behind Chen Jincheng’s videos. Look at the likes on his videos—not a single one has fewer than 10 million."
"Over twenty videos... do you know what this means? In the future, the National Style category on Tiao Yin is going to be huge. Tell them they have to dig deep into this category. We have to grab a big piece of the pie first."
What amazed him even more was the sales effectiveness generated by Chen Jincheng’s latest project. It truly showed everyone what it meant to be the King of Sales.
He opened the e-commerce function’s leaderboard and saw that spots 1 through 20-something were all occupied by the girls from Second-Life Star.
After the four Hanfu styles Chen Jincheng released dominated the top four spots, many companies changed their e-commerce video release schedules. After all, they didn’t want to compete with Chen Jincheng; more importantly, they knew they couldn’t win.
’This leaderboard is also a great opportunity for exposure.’
’Competing with Chen Jincheng for sales is the same as giving up that opportunity, isn’t it?’
Now, seeing the list completely dominated by the Second-Life Star girls, everyone was glad they had made the right decision. Otherwise, they would have launched their products only to be so far down the list you’d have to scroll two pages to find them. That would have been a huge embarrassment.
What made him even more envious was that all this Hanfu was from Chen Jincheng’s own business. In other words, all the profits from the clothing sales went to him; he wasn’t just earning a commission.
’Seriously, Chen Jincheng is already on a whole other level than MCNs like us.’
「Tiao Yin.」
Han Shangyou looked at the total sales leaderboard for the e-commerce function, filled entirely with the girls from Second-Life Star, and couldn’t help but sigh with emotion. When it came to the e-commerce feature, Chen Jincheng could really hold up half the sky.
In fact, for this week, or even this whole month, Tiao Yin’s sky belonged entirely to Chen Jincheng.
No one could surpass these Hanfu sales figures.
But looking at the data from these videos, he was glad he’d agreed to partner with Chen Jincheng to promote the Hanfu Outing Day. He was even more glad they had launched the National Style category. The numbers proved that this category would become one of Tiao Yin’s biggest traffic drivers in the future.
The key was that this was also the most politically correct move.
Chen Jincheng had earned praise from the higher-ups, gaining their favor. Even if Tiao Yin didn’t get the same direct praise, they would definitely leave a good impression.
Meanwhile, at Kuaishou, it was impossible for Chen Yixiao to have missed the Hanfu craze online.
He too was staring at the sales leaderboard for Tiao Yin’s e-commerce section.
Looking at the list, completely dominated by the girls from Second-Life Star, he felt a tightness in his chest.
Their algorithm was starting to show results, and their daily active users were slowly catching up to Tiao Yin’s. But then Tiao Yin’s e-commerce function had exploded in popularity, which, to some extent, erased the gap they had just managed to close.
And now Chen Jincheng had pulled this move, not only proving the potential of the e-commerce function once again but also building up even more momentum for Tiao Yin. This was not good news for them.
He truly regretted not discovering Chen Jincheng from the very beginning. Trying to poach him now would clearly be extremely difficult.
After all, the man was an entrepreneur now. He couldn’t be poached with simple tricks.
"Sigh." Chen Yixiao couldn’t help but let out a sigh. He then called his secretary and instructed, "Have Vice President Li’s team start preparing a new financing strategy. Begin compiling all the company’s data, projects, profit chains... everything. I want all the relevant preparations done within three months."
"Understood, President Chen." The secretary nodded and immediately went to handle it.
Kuaishou was no longer a small company. Each round of financing was larger than the last. This time, it would likely be a crucial financing round as part of their strategy against Tiao Yin. If they could win that fight, it might even be their final round of financing before going public. The preliminary preparations alone would take more than three months.