Starting from a Bar to Sign Internet Celebrities

Thanks to Second-Life Star’s prolonged promotional efforts, quite a few influencers had also amassed hundreds of thousands of followers.

In fact, a handful of the women from the nightlife scene that Sister Hong had arranged for him to feature on camera had even surpassed a million followers.

For these women pursuing this career path, having a regular gig at a venue wasn’t a bad deal. Performing two shows a day could earn them an extra 20,000 to 30,000 yuan a month.

If run well, even a chain of low-end bars could be quite profitable. Take the Soda, for example. The wholesale price was minimal, yet a case sold for over 500 yuan in the bar.

So, opening more bars meant that wealth would pour in.

In a place like Coastal City, at the very least, a spacious, low-end bar with high attendance could easily rake in a few million in profit annually.

Ah Pao had already ordered someone to turn on the lights and music at Extreme Bar.

Seeing this, Chen Jincheng instructed Ah Pao, "Go get more people, men and women. It would be best if we can fill the whole bar. We need them for the commercial shoot. And remember, make it clear that nothing can be leaked before the ad is released."

"You can count on me, Boss," Ah Pao replied. He then turned to the large, tattooed men. "Go take care of it. You all heard the boss’s orders, right?"

The men nodded in unison.

This was a simple task for them. They could just pass the order down to their underlings and easily summon a crowd of trendy young men and women.

After giving his instructions to Ah Pao, Chen Jincheng called Sister Hong and told her to bring a few of the girls over.

For the commercial, Cai Xiaoyi was the female lead, but they would still need a few other girls at the table to act as extras. She couldn’t be the only one there.

Besides, Cai Xiaoyi was the star. The other girls couldn’t outshine her, which meant Miss Cheng was out of the question—she would draw too much attention. Therefore, it was best to find a few influencers who weren’t overly popular but still had a decent following.

Naturally, Chen Jincheng himself would be starring as the male lead.

The slogan would be copied verbatim from the original 37.2°C Soda commercial.

Next was the plot of the commercial.

First, the male lead encounters a beautiful girl with a captivating smile. He’s drawn to her and goes over to say hello, but she’s reserved and ignores him. Then, the scene cuts to a nightclub, where he sees that the girl is there for a friend’s birthday party.

The male lead meets the girl again at the club and offers her a 37.2°C Soda. She initially wants to refuse but is captivated by the bottle’s beautiful design, so she accepts it and takes a sip.

The next scene shows the girl, now slightly tipsy and alluring, approaching the male lead with her Soda to return the gesture. The male lead raises his own bottle, and they clink them together.

The final shot is of the male and female leads holding hands and dancing intimately, as the classic slogan appears: "37.2°C Soda—experience the temperature of love."

This would perfectly convey the desired suggestive undertones.

Before long, Sister Hong arrived with a few of the girls. Lao Chen and his team from the photography department came with them.

The girls were full of anticipation. Even though they weren’t the stars, being in the boss’s commercial was still a great opportunity for screen time.p>Sister Hong spotted the bottles of Soda and exclaimed in surprise, "Boss, is this the drink you came up with? The packaging is beautiful."

Chen Jincheng smiled. "It’s called Soda. After Cai Xiaoyi finishes shooting her promotional video, I want you to organize all the girls at Second-Life Star to film their own promotional videos for it."

"They can decide on the format themselves—shoot it alone or with other girls, it doesn’t matter. Just talk to Wang Yuan about the specific costs."

His plan, of course, was to create a herd effect right after Cai Xiaoyi’s video dropped.

With over 300 girls all filming videos, it would inspire countless others to follow the trend. Eventually, people would subconsciously associate the drink with being extremely popular among young women.

That way, when guys took girls out for a drink at a club, they would subconsciously think of this Soda, and the bars, in turn, would subconsciously stock up on it.

Just as Lao Chen began setting up the shoot in the bar, the brewery recruitment video Chen Jincheng had filmed went viral online.

Previously, the news that Chen Jincheng had invested 300 million in a brewery had been accidentally leaked online, causing a massive uproar that everyone on the platform knew about.

An investment expert and blogger named Lin Hongxiao had even publicly commented on the prospects of Chen Jincheng’s venture.

But who would have thought that Chen Jincheng would refuse to back down and argue with him, even prompting the investment expert to publicly declare that if Chen Jincheng’s investment succeeded, he would quit the internet for good.

Now, with the release of Chen Jincheng’s video, all the original hype came rushing back. Countless people were following the story, and in a short time, it was pushed to the top of the trending topics again.

On top of that, countless people were tagging @LinHongxiao.

Meanwhile, Lin Hongxiao was at a television studio in a major city, beaming with success as he lectured about investment knowledge for the cameras.

The TV station had specifically invited him to record a program.

And he had Chen Jincheng to thank for it all.

If it hadn’t been for Chen Jincheng’s 300-million-yuan investment and his insistence on arguing, he never would have gained so many followers, nor would he have been invited onto a television program.

Moreover, aside from the TV station, he was getting numerous offers for business lectures and seminars from all over the country. He was making a fortune.

He had intentionally used his investment blog to piggyback off the hype surrounding Chen Jincheng. Many people now knew him as the expert who had "schooled" the young entrepreneur, which steadily brought him more and more followers.

So, from the bottom of his heart, he was truly grateful to Chen Jincheng.

’When Chen Jincheng’s 300 million investment goes down the drain, the credibility of my words will soar. That’ll be my chance to gain another huge wave of followers.’

’I just wonder when Chen Jincheng will give me that opportunity.’