Starting from a Bar to Sign Internet Celebrities

By the time he arrived with Sister Hehe, Sister Hong had already arranged breakfast for President Lei.

"President Chen, you're here." Lei Xiaojun greeted him with a smile when he saw him arrive.

"I slept in a bit and came late. I hope you don't mind, President Lei," Chen Jincheng said apologetically.

Lei Xiaojun shook his head. "Not at all, President Chen. I just finished breakfast, so it's perfect timing. Why don't you show me around the company?"

"Of course, President Lei." Chen Jincheng nodded, led Lei Xiaojun out of the hotel, and they headed to Second-Life Star together.

As they passed the building he had purchased, he made sure to point it out. "President Lei, this will be the future headquarters for Second-Life Star. It cost over a billion. I had to get a loan from the bank and also borrow from the Soda Company for it. But the recent Hanfu video sales brought in a huge profit, so I can pay it all off in one go."

Lei Xiaojun nodded.

After investing three billion in President Chen, he had researched a lot about MCN companies. Second-Life Star was probably the first MCN media company to make such a bold move. It was practically in a league of its own.

Moreover, President Chen's business operations were incredibly shrewd. He didn't just focus on the online celebrities themselves but understood how to develop the related industry chains.

The Hanfu industry was now a huge success.

There were previous rumors that someone was willing to invest in Second-Life Star at a 30 billion valuation. Now, that figure had already risen to 50 billion. If the Hanfu industry could continue to develop well after this initial craze, its market valuation would likely climb even higher.

'If the film and television department also shows significant results,' he thought, 'I can really bring President Chen in on my car manufacturing project. I'd definitely be able to squeeze out a huge investment for it then.'

'Besides, President Chen also has the Soda Company.'

'What's more, President Chen is also very supportive of the car manufacturing industry.'

'Truly,' he felt with growing certainty, 'investing that three billion in President Chen was a stroke of genius.'

Before long, Chen Jincheng led Lei Xiaojun to the Jinmao Building.

It wasn't the peak time for employees to arrive at the Jinmao Building, but a few senior executives who came in later saw Lei Xiaojun and Chen Jincheng. This made every one of them do a double-take, some even secretly taking out their phones to take pictures.

'That tycoon is actually here!'

𝘧𝓇𝑒𝑒𝑤ℯ𝑏𝓃𝘰𝑣ℯ𝘭.𝘤ℴ𝘮

They knew who Chen Jincheng was, too. They had heard that an internet celebrity company had moved into the Jinmao Building, but no one had paid it much mind. As traditional business owners, they instinctively felt a cut above an internet celebrity company.

But now, everyone knew they had no right to feel superior. They might have to crane their necks at a 90-degree angle just to look up at the other company's level.

Chen Jincheng took President Lei up the elevator, and they soon arrived at Second-Life Star.

The entire company's staff was visibly bustling with activity today, with none of their usual idleness. After all, they all knew the famous Boss Lei was coming for an inspection. If they didn't perform well and embarrassed the company, Sister Hong's assistant, Xiaoli, was ready with her notebook to write down names.

If your name ended up in that notebook, Sister Hong would not let you off easy.

Once they arrived at the company, Chen Jincheng showed Lei Xiaojun around the various departments of Second-Life Star, starting with the film and television department.

Sister Hong explained, "President Lei, the film and television department doesn't have many artists for now, and those investments won't show returns so quickly. The earliest release, *Wandering Blue Star*, will be out in about six months. However, with the collapse of Si Rui Film and Television Group, they had quite a few artists. We're currently in contact with some of them, such as actresses like Tan Songyun, Li Xin, and Chen Yao..."

Lei Xiaojun just kept nodding. He didn't know much about the film and television industry, so he didn't say anything. After all, everyone knew he had lost money on his previous investments in the film sector.

Afterward, the group went to the game development department.

Right now, the game development department had just one title, *Damn It, I'm Surrounded by Beauties!* It was currently in the final debugging phase and would be ready for sale soon.

The other projects were those addictive horde-slasher games.

The original plan was to use these horde-slasher games to maintain daily active users on the official website. Now that the site was set to merge with the LeTV Film and Television Network, the synergy between them would be even more effective at retaining daily active users.

Lei Xiaojun even personally played a segment of *Damn It, I'm Surrounded by Beauties!*, the one featuring Lin Leqing as Haohao's Mother.

After playing, he looked at Chen Jincheng with a strange expression. "President Chen, can this game really sell for hundreds of millions?"

In truth, what stunned him wasn't the potential sales figures, but the game's internal development name: *Chen Jinceng Simulator*. In other words, President Chen had his own escapades with these women, and then had them film a game so other people could experience his "joy."

'This is a little...'

Next, they took Lei Xiaojun to see the influencer and artist department. This was currently Second-Life Star's largest division, with 5,000 signed artists. Many of them had already started doing product placement in their videos. So while an individual artist's sales numbers weren't high, it all added up. With so many artists, the cumulative figures were absolutely terrifying.

'Take Wuyou Media from my past life, for example. In this area, its rankings surpassed even Three Sheep and Lion King.'

'But it seemed nobody was aware that Wuyou Media didn't have any top-tier streamers on the level of Little Sheep or Lion King, right?'

'They relied purely on the collective power of their 100,000+ signed artists.'

'No matter how well Three Sheep did, their guild level was no match for Wuyou Media's. To put it simply, one was a company built on individual superstars, while the other was a company built on the power of the collective.'

'That's why Three Sheep was completely finished when its star streamer, Little Sheep, collapsed. In contrast, if Wuyou Media lost any number of its influencers, it could immediately find replacements from its pool of over 100,000 signed artists and just pour resources into building them up.'