Chapter 714 - 358: A Day with President Lei! Forgotten What?
To be more accurate, Wuyou Media represented the proper development trend for MCNs.
As for Second-Life Star, it was a hybrid of both approaches. It had its individual superstars, but in terms of collective strength, it was also undeniably the MCN company with the most influencers boasting over five million fans.
Lei Xiaojun was also very interested in this department, especially since he was now a major influencer himself and had started to dabble in livestreaming.
After touring that department, Chen Jincheng led Lei Xiaojun to the main event of the day: the clothing design department.
Lei Xiaojun's primary reason for visiting was, after all, the celebration for the successful Hanfu video sales event.
As he led Lei Xiaojun to look at the various Hanfu, he had Wanxi introduce each piece. Afterward, Sister Hong reported, "President Lei, thanks to the boss's promotional campaign, Si Rui Film and Television's self-destructive blunder, and the coverage from Central Mother, our Hanfu video sales data is incredible. The total sales volume has already reached 4.5 billion."
Lei Xiaojun looked at the numbers with amazement. "When President Chen helped us sell Rice Phones, we hit 5 billion. This is about to surpass that. I never expected the Hanfu market to be this huge."
Chen Jincheng explained, "This is more of a one-time windfall. Once the hype dies down, sales will return to normal levels. During the period Si Rui Film and Television was under investigation, we've pretty much tapped into the entire accessible market of Hanfu enthusiasts. The video sales data has all but stopped growing."
"Besides, numbers like these will definitely attract a lot of other companies to the Hanfu industry. The competition is going to be intense."
"However, since the Jinglan City and Hanfu Outing Day events were a success, Coastal City will host them annually. With the right promotion, we should be able to create a sales boom for Hanfu every year."
Lei Xiaojun nodded, understanding the logic.
Meanwhile, at Tiao Yin, Han Shangyou was also reviewing Second-Life Star's Hanfu sales data.
He was naturally planning to use it for a promotional push to further boost the influence of the platform's shopping cart feature.
His assistant reported, "President Han, Second-Life Star's Hanfu sales have reached a total of 4.5 billion. That's 500 million shy of breaking the previous record set by the Rice Phone sales."
"I'll contact Chen Jincheng," Han Shangyou said, already dialing his number.
Chen Jincheng's previous record of 5 billion in sales had even boosted Tiao Yin's valuation. 'But no one has been able to break that record since,' Han Shangyou thought. 'If we can break it this time, even reaching a total of 5.1 billion would be great.'
'Even though Chen Jincheng isn't the sole promoter this time, he's the mastermind behind it, so the effect is the same.'
Chen Jincheng was a little surprised to receive a call from Han Shangyou. He answered with a smile. "President Han, I didn't expect a call from you. I imagine you have something important to discuss."
Han Shangyou got straight to the point. "President Chen, I do have something to discuss. It's about your Second-Life Star's Hanfu sales. The current total is 4.5 billion. How about we publicly announce that it broke 5.1 billion? It would generate a lot of positive buzz for you and for us at Tiao Yin."
Chen Jincheng instantly understood his motive. 'He wants to boost the prestige of the shopping cart feature. After all, Kuaishou's new algorithm has brought their daily active users up to par with Tiao Yin's. They must be feeling the pressure, huh?'
In response, however, he just chuckled and said, "President Han, there's no need to inflate the numbers. You seem to have forgotten something very important. Breaking 5 billion for real won't be a problem at all."
"Something very important?" Han Shangyou was taken aback, not immediately understanding what Chen Jincheng meant.
After all, the Hanfu video sales had already exhausted the market's potential; the numbers had stopped growing.
For the life of him, he couldn't think of any way they could suddenly generate that many more sales.