Chapter 486 - 262: Winning the Rice Phone Ad!
However, most of them didn’t pay it much mind.
The guy was an influencer, sure, but when it came to advertising, they were the professionals. Even if he had won a creative advertising award for the Rice power strip, which of their companies hadn’t won an award?
At the end of the day, an influencer wasn’t a professional advertiser. Their own expertise was on a completely different level.
Besides, an influencer had no advantage whatsoever when it came to an ad campaign for a product like the Rice Phone.
Not even an A-list celebrity would have an edge here.
A corporation like the Rice Group valued the creative concept above all else.
As long as the concept was solid, they could easily hire any celebrity they wanted.
Sister Feiye naturally felt the stares from all around and could tell that these people didn’t take her boss seriously at all.
So, she couldn’t help but ask, "Boss, are you confident about this ad?"
"Don’t worry, it’s in the bag," Chen Jincheng said with a smile. In his other world, Vivo’s "Record Beautiful Life" campaign was one of the greatest mobile phone ads ever.
In fact, it ranked among the top three in the entire history of phone advertisements.
The key was that the concept behind that VIVO phone was extremely similar to the Rice 8PAY’s. Both targeted a young demographic and emphasized their powerful camera features.
In this world, where VIVO phones didn’t exist, this ad might as well have been tailor-made for the Rice 8pay.
So, it would be difficult for these nine other companies to come up with a concept that could surpass this one.
Sister Feiye was astonished by his confidence. As her own work as a blogger revolved around advertising, she knew for a fact that these were all top-tier domestic agencies.
Before long, the people from the Rice Group arrived.
The one who naturally drew the most attention was Lei Xiaojun, who entered at the center of the group.
As soon as he entered, Lei Xiaojun swept his gaze over everyone, his eyes lingering on Chen Jincheng for a moment longer.
After all, Chen Jincheng was so handsome that he stood out from the crowd. It was hard for him not to draw attention.
He then took the stage and began to speak, mainly explaining the procedure: participants could present their proposals by connecting a USB drive to the multimedia equipment.
This was the first time Chen Jin had seen Lei Xiaojun in person, and he was inexplicably reminded of the man’s famous line from the other world: ’are you ok’!
He even had a Heat Card for that legendary, cringey meme, "are you ok!".
’If I get the chance, I could definitely use it on this tycoon,’ he thought.
Lei Xiaojun was a man of swift and decisive action, so he didn’t waste any time. After a brief introduction, he had one of the Rice Group employees take over as host and let the advertising agencies present one by one.
After all, for a magnate like him, these advertising agencies weren’t worth much of his attention. If it wasn’t for this new phone, which he hoped would represent a new breakthrough, he wouldn’t have personally attended this bid for the ad campaign.
The first company quickly went up to present its concept, which primarily focused on promoting the phone as a fusion of mobile and technological advancement.
Boss Lei was clearly not satisfied with this concept; you could tell from his expression. After all, Huawei Phone had used a similar angle before.
The representatives from that agency saw it too and left the stage looking crestfallen.
Soon, the second, third, and fourth agencies all presented... Only the fourth company’s proposal earned a nod from the boss.
The representatives from that agency showed a hint of delight.
A nod from the boss meant they were shortlisted. If no one presented a better idea, the Rice Phone ad campaign would go to their company.
If there were multiple shortlisted proposals, it would come down to which one the boss preferred.
"Next, we invite Er Shi Xingchen Company to come up and present their proposal." The Rice Group employee acting as host subconsciously glanced in Chen Jincheng’s direction.
An influencer participating in the Rice Group’s ad campaign bidding—this was a first.
If he actually managed to win the contract, he would be making history, and it would cause a huge sensation online.
Chen Jincheng walked onto the stage, carrying the USB drive with his proposal.
At this moment, Lei Xiaojun’s gaze also turned to Chen Jincheng. After all, he was the one who had personally invited this influencer.
The young man’s last ad for the power strip had truly impressed him, so he was looking forward to seeing if he could deliver another surprise.
The people from the other agencies also turned to look at Chen Jincheng, curious to see what kind of proposal an influencer could possibly bring to the table that would allow him to compete with them in such a high-stakes arena.
Chen Jincheng plugged in the USB drive and began his presentation. A single line of text appeared on the screen: *Record Beautiful Life*.
He said, "The core of my advertising concept is just as the title says: ’Record Beautiful Life’."
The moment Lei Xiaojun saw that line, he was stunned. He immediately thought of the special camera functions designed for his new phone.
One of the previous companies had also focused on the camera features, but their phrasing was nowhere near as impactful as the phrase "Record Beautiful Life."
Chen Jincheng continued his presentation, outlining the core philosophy of the concept, along with its proposed slogans:
"Life is vibrant, and the world is lovely!"
"You don’t have to be a photographer, but you have to record your life!"
"Time is fleeting; I just want to hold on to one brilliant moment."
...
The proposal contained a full seven slogans. Each one was a classic that, when paired with the right visuals, would create a powerful emotional impact.
As Lei Xiaojun read through the slogans, his eyes shone brighter and brighter.
"Life is vibrant, and the world is lovely!"—this single line painted a beautiful picture, one filled with passion for life and a positive outlook.
Wasn’t this a perfect fit for their phone’s core concept of targeting the youth market?
The slogans that followed were just the same; it felt as if each one had been written specifically for this phone.
’Truly, this is a wonderful surprise.’
So, the moment Chen Jincheng finished his presentation, Lei Xiaojun immediately stood up and began to applaud.
At this sight, the expressions of the people from the other advertising agencies soured.
They knew what this meant. But they were all advertising professionals, so they could also admit that the proposals they had brought couldn’t compare to this one.
Those slogans left them feeling defeated. It wasn’t that the copy was impossibly eloquent or that the ideas were beyond anything they could ever create. It was simply that, when paired with the Rice 8PAY phone, they were a perfect fit.
Lei Xiaojun’s enthusiasm for the proposal was impossible to hide. As a phone manufacturer, seeing a concept so perfectly suited to his product moved him to speak directly. "You’ve all seen this proposal now. I’ll be frank: I like it a lot. If any of you are confident you have something that can top this, feel free to come up and present."
His words were, in fact, a clear signal.
The representatives from the other agencies understood. One by one, they sighed. They knew when they were beaten and had no desire to leave a bad impression on the tycoon.
Sister Feiye’s jaw had dropped. Boss Lei’s words, combined with the defeated attitude of the other agencies, made her realize her boss was about to win the Rice Phone campaign.
She was so excited she couldn’t help but tremble.
’If I could be the female lead in the ad... No, I have to be the female lead...’
She decided to go all out. In a situation like this, she couldn’t afford to hold back.
Seeing that no other agencies were coming forward, Lei Xiaojun smiled and said, "Since that’s the case, we will entrust the advertising for our Rice 8Pay to Er Shi Xingchen."
When the Rice Group employees saw their boss had made his decision, they too rose and applauded.
Technically, the boss’s actions didn’t follow procedure and weren’t exactly by the book. But his very presence here meant that procedure could be dispensed with.
He had made his choice. Who would be tactless enough to go up and lecture the boss about following procedure?
The Rice employee who had been hosting congratulated him, a look of pure astonishment on his face. "Mr. Chen, congratulations!"
He was genuinely shocked.
Not only had an influencer come to the Rice Group to bid on a major ad campaign, but he had actually won it, setting a record.
When this news got out, the internet was sure to explode.