Chapter 487 - 263: Handling the Big Shot! Promoting the Phone
With the matter settled, the people from the other advertising agencies began to file out.
Before leaving, however, none of them could resist glancing at Chen Jincheng.
’They had well and truly lost to him this time.’
’It seems he isn’t just skilled at making video ads for Tiao Yin; he’s an expert at planning formal campaigns like this, too.’
Once they were out the door, they sighed to one another.
"That Chen Jincheng is seriously impressive!"
"Yeah, his proposal was genuinely excellent."
"We really shouldn’t have underestimated him!"
"..."
There were no slanderous remarks.
They knew this was the proposal Boss Lei himself had chosen. Slandering it would only make them look incompetent and invite the big boss’s displeasure.
Therefore, the only explanation was that Chen Jincheng’s proposal was simply too good—it wasn’t that they were weak.
"Mr. Chen, I must say, you’ve given me a very pleasant surprise." Once the decision was made, Lei Xiaojun walked over with a smile and shook Chen Jincheng’s hand.
Chen Jincheng was taken aback, feeling incredibly flattered.
After all, this was a true titan of industry; for him to be so proactive was quite unexpected.
However, remembering what he knew of the tycoon’s character, he relaxed and returned the handshake. "Thank you, President Lei, for giving me this opportunity."
While President Lei had been stern with the other ad agencies just now, that was strictly business.
In reality, President Lei was an incredibly enthusiastic and humble person. He often personally greeted visitors to Rice, regardless of their status, and would act as their guide, giving them an enthusiastic and detailed introduction to the company.
In short, his down-to-earth image was no marketing stunt.
At the very least, when netizens teased him, he never got angry. In fact, he would often join in and poke fun at himself.
That was something other titans of industry simply couldn’t do.
"Mr. Chen, opportunity and ability go hand in hand," Lei Xiaojun said, waving his hand dismissively. "I wouldn’t have invited you if you weren’t capable. And even if I had, you wouldn’t have been able to impress me without real talent." He clearly acknowledged Chen Jincheng’s skills, then proceeded to give him a tour of the entire Rice Company.
As for the advertising contract and other such matters, those would naturally be handled by others.
After all, the details for the Rice Group’s advertising bid had already been made public, including the floating budget of 30 to 100 million for the campaign plan.
The reason for the 30 to 100 million floating budget was the need to hire celebrities for the video shoot; that accounted for the price range.
When Rice launched a new model of phone, the advertising budget would naturally be far greater than this.
This money was allocated solely for the ad’s planning and production.
After the ad was filmed and delivered to Rice Group, the company would then run it on various online platforms, television channels, and video-streaming sites.
The costs for that would be much, much higher.
And a floating budget of 30 to 100 million for a single campaign’s planning and production was an absolute fortune in 2018.
Just think about what kind of A-lister—or how many celebrities—you could hire for a hundred million in 2018.
If he were willing, and news of this got out, countless starlets would be lining up to offer themselves to him.
Chen Jincheng followed Lei Jun on a tour of Rice Group’s various departments. Many Rice employees noticed, and some began to whisper among themselves.
"Is that Chen Jincheng with President Lei?"
"He’s so handsome!"
"Yeah, he really is!"
"..."
Hearing his employees’ hushed comments, Lei Xiaojun said with a broad smile, "Mr. Chen, it seems you’re quite famous yourself."
"Compared to you, President Lei, I could hardly be called famous," Chen Jincheng said, hurrying to be modest.
As they toured one department after another, he noticed that Lei Xiaojun was incredibly attentive in his interactions, making conversation with him feel very comfortable.
Moreover, Lei Xiaojun shared the company’s development blueprint and strategic plans without any hesitation, as if he wasn’t at all afraid of the information getting out.
’It seemed that these corporate giants were an open book in this regard. They weren’t afraid of anyone learning their secrets, because no one could truly copy them. Even if someone tried, they lacked the massive foundation required to make any of it work.’
During the tour, Lei Xiaojun also asked some questions about the ad, such as its core concept and potential issues with the subsequent filming.
Chen Jincheng had already worked all of this out in his head, so he answered fluently, causing Lei Xiaojun to nod repeatedly in approval.
Sister Feiye followed behind the two of them without saying a word, but she wore an inscrutable expression. She seemed to be planning something, her mind clearly elsewhere.
From time to time, her gaze would land on Chen Jincheng.
Soon, Lei Xiaojun led Chen Jincheng to the Rice Group’s lounge, which was stocked with all kinds of snacks and drinks.
Lei Xiaojun even personally brewed some coffee to entertain his guest, not forgetting to ask, "Mr. Chen, we’re really counting on you for this ad. We’re seeking a market breakthrough with this particular phone model. Do you think promoting it on Tiao Yin might produce some unexpected results?"
This was something he had been looking into lately.
The promotional reach of short-video platforms seemed to be growing at a colossal rate, with Tiao Yin leading the charge.
Therefore, he wasn’t too proud to ask for input on the matter, since the man before him was clearly an expert on Tiao Yin.
Chen Jincheng naturally knew what Lei Xiaojun was thinking. ’In another world, this very man had become an internet celebrity himself, personally launching new products via a Tiao Yin livestream and shattering records in the process.’
’In this world, the tycoon seemed to have taken an interest in Tiao Yin ahead of schedule.’
’Perhaps this was another result of his own butterfly effect.’
So, he answered truthfully, "President Lei, online promotion will definitely become mainstream. For starters, the user base for short-video platforms will continue to expand, eventually reaching the same scale as a giant like Penguin."