Chapter 488 - 263: Winning Over the Big Shot! Selling Phones
"Also, short video platforms have precise targeted advertising capabilities, making it much easier to find the target audience for a product. And then there’s the high user engagement."
"User engagement on short video platforms is extremely high. They’ll proactively comment on, like, and share videos they enjoy. This interaction makes advertising content more easily accepted and spread. A word-of-mouth effect can form rapidly, amplifying the promotional impact."
"..."
Chen Jincheng held nothing back from the magnate, telling him practically everything he knew.
Lei Xiaojun was a very smart man and extremely skilled at marketing, so he easily understood everything Chen Jincheng was saying, nodding frequently.
’As expected, talking with a professional could clear up so many of his questions.’
This scene, however, left Sister Feiye dumbfounded.
Right now, the magnate was like a student, listening intently as her boss lectured.
It was a scenario she wouldn’t have dared to imagine before.
"Mr. Chen, thank you so much," Lei Xiaojun said finally, smiling. "Listening to your explanation has been incredibly enlightening."
Chen Jincheng seized the opportunity. "President Lei, I actually came to the Rice Group today with something specific to discuss. Since you seem very interested in short video platforms now, this is the perfect chance for me to give you a demonstration."
"???" Lei Xiaojun was clearly taken aback. He looked at him in confusion. "Mr. Chen, what are you referring to?"
Chen Jincheng explained, "It’s about phone sales. Selling through short video platforms can help you quickly establish a market for the Rice 8PAY, President Lei."
"Tell me more," Lei Xiaojun said, his curiosity piqued.
Chen Jincheng smiled. "President Lei, you’re probably aware that Tiao Yin just launched a shopping cart feature yesterday. Influencers can now sell products directly through their ad videos."
"Simply put, I upload the ad I filmed for the Rice Group, and anyone who watches it can buy a Rice Phone directly through a link in the video."
Lei Xiaojun was genuinely surprised by this.
He had been busy the last couple of days, focused entirely on the new phone’s production at the factory, so he hadn’t been following online developments.
He immediately pulled out his phone to check on Tiao Yin’s shopping cart feature. He saw the two leaderboards and the sales figures on the product sales chart.
The top spot’s sales volume was only 43.87 million yuan. To the Rice Group, that amount was practically nothing.
But when he saw the leaderboard for the number of orders, he was shocked. He realized the 43.87 million in sales came from inexpensive items.
The top seller on the order count leaderboard had moved over 1.2 million units, and the runner-up had 680,000 orders.
He instinctively checked the posting time of the two ad videos. They had been uploaded just yesterday.
"That many orders sold in such a short time?" Even someone as worldly and experienced as Lei Xiaojun was visibly shocked, as it was his first time witnessing this sales method.
If those numbers were for their Rice Phones, the results would be unimaginable.
"That’s right," Chen Jincheng confirmed with a nod.
"How did they do it?" Lei Xiaojun couldn’t help but ask.
Chen Jincheng pointed to himself. "Because of my strategy. They’re both artists signed with my company. And I haven’t started selling anything myself yet. The entire platform is wondering what product I’m going to promote."
"So, if I were to promote the Rice Phone 8PAY, it would instantly cause a sensation, and the Rice 8PAY would generate a massive amount of buzz."
Being a marketing expert himself, Lei Xiaojun caught on instantly. His eyes lit up. "It seems the advertisement was just a secondary reason for your visit, Mr. Chen. This was your primary objective."
"I won’t hide it from you, President Lei. Yes," Chen Jincheng admitted with a nod. "I’m just wondering if I’ll have the opportunity to demonstrate this unique short-video sales and marketing method for you."
"For anyone else, I might not agree. But since you’re the one proposing it, Mr. Chen, we can give it a try." Lei Xiaojun agreed after a moment’s thought.
He immediately made a call and summoned his head of sales. He quickly briefed him on Chen Jincheng and the plan to sell products via the ad video. "President Wei, this is an extension of our advertising collaboration with Mr. Chen. I need your department to provide him with your full cooperation."
President Wei sounded surprised. "President Lei, we were actually just looking at Tiao Yin’s shopping cart sales today. We’ve been discussing similar video sales strategies. And I must say, the sales data from Mr. Chen’s company is astonishing."
Clearly, Lei Xiaojun’s marketing prowess wasn’t his alone; he had capable people on his team. Their reaction time to market trends was incredibly sharp.
This man, Wei Yuan, had been one of the key figures in charge during the Rice car era. If he weren’t highly capable, he never would have been entrusted with such a major role by Boss Lei on the Rice car project.
Hearing this, Lei Xiaojun smiled. "Then it’s perfect. President Wei, your department will be responsible for coordinating with Mr. Chen. It’s a great opportunity to test out this novel sales method."
"Understood, President Lei." Wei Yuan nodded, then turned to Chen Jincheng and shook his hand firmly. "President Chen, I look forward to a successful collaboration."
"To a successful collaboration," Chen Jincheng replied with a smile and a nod.
In reality, both Lei Xiaojun and Wei Yuan’s current sales methods still relied on their physical "Rice Home" stores, their official webstores on the major e-commerce platforms, and their network of distributors.
They had even drafted detailed plans for these channels.
As for Tiao Yin’s video-based sales, they were merely treating it as an experiment. Clearly, they had no idea just how big of a surprise this experiment would turn out to be.