Successful fruit picking system

Chapter 206 - The Hot Sales Scene

At the end of Brother Niu's talk about shoes, the show showed other viewers from around the country trying them on, and then gave away several pairs of shoes in different colorways and canvas shoes from .......

Before the show, Brother Niu casually asked if the shoes, which are both technical, affordable, and have a hot IP, would be out of stock immediately when they go on sale.

The answer, of course, would be ......

The next day, the enthusiasm for "Ghost Invasion" was overshadowed by the long lines in front of Double Fly Swallow's shoe store ......

In general, the number of shoes stocked on the selling side is positively correlated to the number of people per number of customers who come to buy shoes.

Both are roughly as normally distributed as the height of a person.

So, when enough people come to buy shoes, both the middle sizes, which are the most heavily stocked, and the smaller or larger sizes at the ends of the distribution, such as 34, 35, 45 and 46, will be covered by the same distribution of demand. ......

So, the next day, on sale day, the series quickly started to break off at a certain number, and then quickly evolved into even small and large yards being purchased .......

Although each boutique was prepared for this and had extra stock in their own small warehouse, even the store was full of shoe boxes, except for the sample shoes that were hung on the glass wall for display.

However, most of the stores sold out quickly and began to restock with UNM Logistics from nearby warehouses ......

During the replenishment period, these boutiques, in addition to leaving customers with fully numbered samples to try on, also directed many customers to the UNM Service Station website or mobile app, an online purchasing channel .......

The stores next to the Double Feiyan store, whether they are big international sneaker brands or domestic competitors, look at the line in front of the Double Feiyan house and they are all envious and jealous.

You know this kind of competition is not just a matter of waiting for other companies to pass away and sell their goods normally again. ......

Generally speaking, apart from those who are not bad with money, many customers, once they have bought sneakers this season, or even this half-year or year, and have something to wear on their feet, will not repeat the purchase of similar products from other companies. ......

What's more, if you look at the queues at Double Feiyan's, many of them come out of the store with not just one pair of shoes, but two or three bags!

Some of these people are not easy to shoot a team, incidentally help friends and relatives to buy, after all, as long as they have tried and found the corresponding yardage appropriate, then help others to buy the yardage will not have too much difference, you can directly rest assured that the purchase.

Others buy an extra pair just for themselves ......

They may have been motivated by their love for the movie "Return of the Swallow.

Or if you're a fan of the new technology applied to this shoe.

Or if you think the first casual sneaker released by Double Fly is bound to become the most classic in the future, buy a pair for your collection at .......

It's like when a particular favorite singer comes out with a new album, and some fans will just buy two copies.

One is opened to listen to, the other is unopened and hidden away. ......

In addition, during the restocking phase, people who didn't buy the sneakers turned their attention to the canvas shoes available in the store at .......

The canvas shoes of Double Fly Swallow are also available in a wide range of sizes and styles to meet people's needs for a variety of shoes.

For example, in addition to the aforementioned high school and low tops, lacing, and elastic stirrups, there is also a big footboard L shoe type, and a short, cute, curved foot version designed for girls.

In addition to the previously mentioned high school and low top, lace-ups, and loose-fitting stirrups, there is also a large footbed L-style, and a short, springy, curved-leg version for girls.

So much so that people don't have to worry about whether or not they're going to clash with other people every day outside, just like they do with shoes with holes in them. ......

Of course, the most important thing is that the price of the Double Flyaway canvas shoes is very grounded!

Not to mention the price of most styles just over a hundred, let's say the nostalgic reproduction version of the black sneakers and small white cloth shoes that Brother Niu mentioned in the program, because the pure crushed is a copy of the old style, no need to seek new changes, on the diagonal to make a variety of patterns design, and cheap materials, simple technology, so buy only 69 yuan a pair!

Basically, it was less than $10 a pair back then, with inflation and various cost sharing factors added in. ......

And so one sees a lot of middle-aged people in the younger buying line who come over to get in line.

Many of them bought these two nostalgic replica shoes they wore when they were kids to wear when they went out for a walk after dinner to find the feeling of those years. ......

Well, now those same canvas shoe brands are starting to get all kinds of jealous, too.

Especially those foreign canvas shoe brands ......

For the price they cost, you can buy three or four pairs of Double Flyers canvas shoes for the price of one pair, and the Double Flyers aren't bad quality either, with more patterns and colors, and the added element of the co-branded theme that people love!

If Shuang Feiyan's Return of the Swallows line of sneakers is just a gorgeous comeback to the fire, then Shuang Feiyan's line of canvas shoes has directly brought the national craze of this world!

No longer will people wear canvas shoes out, and find themselves wearing a look is a domestic unknown brand, while others wear canvas shoes although there is no design, but printed next to a very prominent logo, the value of hundreds of dollars, feel like they fall in front of others Fan Fan ......

It's the kind of brand confidence that doesn't make you look bad that counts!

Who else would dare not rely on high prices to establish this kind of self-confidence and compelling style, just ask!

After talking about the canvas shoe line, let's talk about the return of the swallow this sneaker.

Other big athletic shoe brands, who are a little bit famous, have achieved the feat of selling out thousands or even tens of thousands of pairs of new shoes on the day they were released.

However, they still haven't spelled out the Returning Swallows series ......

On the day the shoes went on sale, in addition to the goods in the store, the local warehouses were emptied of their stock of Guiyan series.

And then directly afterwards, we started to use the 500,000 pairs of shoes that had been stockpiled in the local UNM warehouse since they were produced. ......

The canvas shoe line is following suit at ......

Saikou remembered that in the last generation, some domestic brands even achieved annual sales of 70 to 80 million pairs after opening up the sales of national tide.

The population of this Dacha is larger, the volume is larger, and the quality of its own promotion and products is better.

So he didn't think for a second that the 500,000 pairs of Return to Swallow and 1.3 million pairs of canvas shoes would be backlogged and unsold, and reassured those on the team who expressed concerns early on to stock up!

On the first day, the store is laid out and the local warehouse is emptied ......

The next day, the day the fourth and fifth episodes of "Ghost Invasion" went online, 300,000 pairs of shoes were sold and 700,000 pairs of canvas shoes were sold. ......

On the third day, the day the sixth and seventh episodes of Ghost Invasion were launched, the stock of the online and offline collection of Returning Swallow and canvas shoes were all sold out, and the factory was producing and shipping them at the same time. ......

And then, before the craze subsided, the next craze began: ......

Shuangfeiyan, an old national brand that is already part of UNM, made the following announcement.

Cents!

Split the money like the last time we split the box office!

To be continued at ......