Super Resort Tycoon

Chapter 247 Marketing Layout

Just when Tong Shuya watched vigorously, Li Yang made a call: "We may go there later. By the way, the bamboo xylophone is okay, right? Good!"

After the torch dance performance is over, there are local dance performances. In fact, Li Yang has seen these performances in other resort hotels, so there is nothing new.

But the first time I saw Tong Shuya, she still found it very novel.

The entire performance ended in just over 20 minutes, which was much faster than Li Yang expected.

"Let's go, wife, take you to watch the sunset!" Li Yang said with a smile.

"Would you like to go to yesterday's rock bar?" Tong Shuya said with some excitement. She especially liked yesterday's rock bar and liked the feeling of drinking and watching the sunset with Li Yang there.

"Go to a place more suitable for watching the sunset than there!" Li Yang pretended to be mysterious.

"Where? It's mysterious?" Tong Shuya looked at Li Yang curiously. Li Yang didn't explain, pulled him into the butler's car, and returned to the AYANA Park again.

The car stopped near the sea.

"Sir, you need to go down that step!" said the butler.

"Okay!" Li Yang led Tong Shuya down the steps. Halfway through, Tong Shuya suddenly pointed to the bottom right and said: "Oh, that internet celebrity OceanBeachPool was here!"

What Tong Shuya is referring to is another infinity pool that attracts Internet celebrities. It is located at the seaside under the cliff. The wave-shaped swimming pool does not look very beautiful from above. The reason why it is famous is that it is in the pool. You can enjoy the beautiful sunset and the feeling of connecting water and sky.

There is also a seaside restaurant by the pool. Tong Shuya seemed to have guessed something and continued: "Are you going to take me to that restaurant for dinner?"

"No!" Li Yang shook his head again, and then continued to lead Tong Shuya down the steps.

"Oh, it turned out to be here!" Tong Shuya said again, because she saw the pier in the distance that she saw in the rock bar yesterday.

"Are you taking me to the pier to watch the sunset?" Tong Shuya asked.

As I was talking, I heard the service staff at the entrance explaining to a few female tourists who wanted to enter the pier: "I'm sorry, ladies, because this is a private pier, you can't enter it casually!"

"Don't let in here!" Tong Shuya looked at Li Yang with some regret.

"Yes, otherwise this trestle bridge might have been trampled on by tourists!" Li Yang said while pulling Tong Shuya over.

"Didn't you not let in, you still..." Tong Shuya looked at Li Yang strangely, but suddenly thought of something.

"Hello, I am Li Yang who made an appointment!" Li Yang walked over and said to the service staff.

"Hello, Mr. Li Yang, we have been waiting for you for a long time, please come in!" the service staff said respectfully.

"Let's go!" Li Yang took Tong Shuya and walked onto the trestle under the envious and curious eyes of the few beautiful tourists nearby.

"How did you do it? Is it because you want to buy a stock?" Tong Shuya asked Li Yang with surprise on her face.

"No, in fact, as long as you make an appointment in advance, you can come in with some money!" Li Yang said with a smile, but did not explain specifically.

"Oh!" Tong Shuya nodded, and was immediately attracted by the scenery in front of her. The trestle bridge extended into the sea.

Walk to the end of the pier, surrounded by the sea, it is beautiful.

The most important thing is here you can see the entire rock bar, and even the beautiful coastline view of the entire AYANA Hotel, and there are no other tourists here, it belongs to them only.

"Wow-so beautiful!" Tong Shuya excitedly shouted to the sea.

"Like it here?"

"Yeah, I really like it!" Tong Shuya held Li Yang's arm and nodded happily.

"Want to have dinner here?" Li Yang asked again.

Tong Shuya looked up at Li Yang in surprise: "Can I still have dinner here?"

"Of course!" Li Yang beckoned to the waiter in the distance, and the waiter rushed over immediately: "Good evening, sir. May I start preparing dinner for you now?"

"Well, let's start!" Li Yang nodded.

The waiter immediately said a few words on the walkie-talkie, and soon more waiters moved tables and chairs, carpets, and Indonesian umbrellas, straw hanging flags, and various flowers that symbolized the royal family and aristocracy. pier.

The waiters worked together, some laid carpets, some placed tables and chairs, tableware, candles, etc. In a blink of an eye, the pier had become a romantic restaurant full of Indonesian characteristics.

"My distinguished guest, please sit down!" The table and chairs were set, and the waiter respectfully asked Li Yang and Tong Shuya to sit down on their seats.

At this time, some service staff brought in Indonesian musical instruments such as bamboo xylophone and placed them on the trestle not far from the dining table. The three musicians began to play nice music.

Tong Shuya looked at Li Yang in surprise. She never expected that Li Yang had prepared such a big surprise for her. In the morning, she felt that the bamboo xylophone played very nicely, but she did not expect a musician to perform live at night.

"Why are you so good!" Tong Shuya stretched out and took Li Yang's hand on the table, with a happy smile on her face.

Girls like surprises and romance. Obviously, the amount of surprise tonight is absolutely sufficient.

Li Yang smiled and saw that Tong Shuya was happy. He was also very satisfied. He gently kneaded Tong Shuya's hand and said, "I just want you to be happy!"

Although Li Yang is not very good at talking sweet words, but in Tong Shuya's heart, these words are more true and moving than any sweet words.

"I am really happy today, thank you husband, thank you for the surprise you prepared for me, I am really happy, it is really beautiful here!" Tong Shuya's cheeks flushed with excitement.

The sun in the distance has begun to set to the surface of the sea, and the cheerful and melodious bamboo xylophone melody and the sound of the sea waves together play a moving music.

The service staff pushed the dining car and brought Li Yang and them tonight's "Lobster Dinner", which was a set meal consisting of five top seafood dishes, each of which was exquisite and attractive.

Of course, the price is not cheap, but for Li Yang now, it is nothing at all, it is worth spending money to experience it.

After all, eating here is really emotional!

The waiter helped Li Yang and the others pour the awake red wine into the goblet.

"Dear guests, if you need anything, please call me anytime, I wish you a faster dinner!" said the waiter who specializes in serving Li Yang and the others, and immediately walked to the musician's side and stood quietly, not disturbing Li Yang and the others. Dinner.

Li Yang and Tong Shuya were left in this small area of ​​the pier. The sun had slowly fallen into the sea, the sea and sky junction was golden, and the beautiful sunset appeared in front of Li Yang and Tong Shuya again.

Take a sip of red wine, eat a bite of delicious dishes, quietly admire the beautiful sunset, enjoy this beautiful port and the beauty of the moment.

The candles on the table swayed slightly in the windproof lampshade, and the beautiful night lights were lit on the pier, dotted with the sea pier, making this place more dreamy and romantic.

In the rock bar, where Li Yang and Tong Shuya were seated yesterday, a young couple was drinking juice and enjoying the last afterglow of the sunset. As the lights on the trestle bridge came on, the wife’s eyes were immediately attracted. past.

After looking at the pier of the pier, he was surprised and said, "Husband husband, someone is eating dinner on the pier!"

The husband also looked intently there, and said, "A rich man's dinner!"

"I really want to eat a meal there, it must be super romantic!" said his wife with a look of longing.

"I work hard, we will go there to have a dinner when we are married for the fifth anniversary!" said the husband.

...

After Tong Shuya left, Li Yang stayed alone at AYANA for one night, and learned in detail about the hotel's service standards and procedures for the wedding on the grounds that he wanted to hold a wedding here.

I also visited all the wedding venues in the entire hotel, including the wedding venue where Liu Shishi and Wu Qilong held their wedding.

AYANA has 15 wedding venues with various styles. Whether it is a beach wedding, a seaside lawn wedding, or a church wedding, it can be said that it can meet almost all types of wedding needs, and also meet the needs of users of different consumption levels. .

The hotel’s wedding service is also very complete, with a dedicated wedding planning and execution department that can help guests create the wedding they want.

Not only that, after a few days, Li Yang also visited well-known local wedding companies. Most of these companies are operated by China, and they also have headquarters in China. They mainly plan overseas weddings for the wealthy of China, including wedding photos. Shooting, wedding celebrations and honeymoon trips, etc.

Through many days of visits and understanding, Li Yang has already gained a new understanding of Bali wedding services, has also found more support for his original ideas, and further improved his plan.

Li Yang felt that in addition to learning and imitating those mature hotels, he also had to make his own characteristics. In fact, with the footprint of the Eisener Hotel and the long and beautiful coastline, it is easy to achieve a few things A distinctive wedding venue.

In addition to seaside lawn weddings like AYANA, beach weddings, church weddings, etc., you can also incorporate some of your own characteristics here, such as the bird’s nest wedding venue on the edge of the cliff, the wedding venue that mimics the landscape of the lover’s cliff, or even according to needs at any time Custom wedding venues and more.

"In addition to the wedding venue, the hotel should also add a suite hotel!" Li Yang thought.

After visiting AYANA this time, he also summed up another reason why it will be popular in China, that is, it covers a wide range of people, low, medium and high coverage.

Although Li Yang does not necessarily want the full coverage of AYANA, he must also consider the economic concept of Huaxia people. They have money but also pursue cost-effectiveness. They spend their money on the blade. The target group of the hotel is more than the wealthy of Huaxia. The middle class.

And the most important thing is that once you put the hotel's positioning on the wedding and honeymoon, you need to adjust the room structure.

"In the past, Eisener was mainly positioned for vacation, for large families in Europe and the United States, or rich services, so the room types are all large villas designed around vacation.

But I can't let those who come to the wedding of the newlyweds and those who have guests spend a lot of money to live in the villa, which is not practical!"

AYANA has many budget suites, ranging from more than one thousand to two or three thousand rooms, especially the RIMBA side. This allows the guests who come to the wedding to spend the least amount of money to stay, even if the married parties bear the cost, they can also let They greatly reduce costs, which is one of the reasons why AYANA's wedding is so popular.

"Just reduce some villa hotels and build a five-story suite hotel like RIMBA!" Li Yang immediately perfected the plan in the plan.

"We must also design multiple price packages at the wedding, and provide different levels of customized wedding services according to different prices..." Li Yang frowned, thinking about this plan seriously.

He knows that he has a lot to do. This is a very ambitious plan. Every link must not be neglected. Moreover, a special project team needs to be established to improve the plan. Based on market research, a reasonable design is made. Your own characteristics will do.

You must know that the wedding market in Bali is also fiercely competitive. If it is just a change in positioning, there is no proper marketing method, no unique service, no ingenious creativity, and it is still impossible to turn a loss into a profit, so Li Yang’s "will The plan of "love to the end" involves much more than this...

Eisener’s acquisition went very smoothly. After a thorough investigation and review of relevant data, the team negotiated with the hotel. In the end, Li Yang received the hotel at a price of less than 500 million yuan. , And the acquisition has also entered the subsequent stage of asset transfer.

Li Yang was not in a hurry to return to China, but continued to stay in Bali. On the one hand, he conducted market research and on the other hand, he also contacted Four Seasons, AYANA, and Hanging Garden hotel companies to further discuss the matter of holding shares.

After previous travel inspections and research and analysis of many online travel itineraries, Li Yang completely abandoned the accommodation on Lembongan Island in the design of his honeymoon itinerary.

It is only used as a sightseeing place for a day trip, and the accommodation is still arranged in Bali...

Of course, Li Yang is not in a hurry to invest in stocks right away. In the design of overseas weddings and honeymoon trips, he still needs some industry insiders to participate in the design and planning.

So after staying in Bali for more than 20 days, Li Yang also returned to China and immediately recruited professionals from well-known domestic wedding planning companies and travel agencies.

A brand-new project team has been established in the brand center, which is fully responsible for the research and development and design of wedding, honeymoon and other service products of Bali Aichao Resort.

And set up an overseas business department, responsible for all operations and marketing of Eisenel Resort Hotel.

On this day, Li Yang held a high-level meeting in the brand center. The theme of the meeting was to focus on the operation and marketing of Eisenel Resort Hotel, and formally took the plan of "carrying love to the end" that he wrote earlier to the meeting.

...