Superstar starts from the Film and Television Academy

A circle circular run down, Han Fei and Xi Yao are tired enough, harvest is not small, after some programs broadcast, [heartless mage] attention is also more and more high, and Xi Yao's popularity also began to rise, in fact, before the start of shooting, Xi Yao's former agency, on the network brush a wave of existence, although all negative, but finally let people know that there is such a female artist.

With this wave of variety shows, Xi Yao also clarified a few things, of course, it didn't say anything about subterfuge or anything like that, just that there was a dispute with her former agency, after all, this kind of thing, for female artists, whether they get their way or not, will give people a false impression.

Although Han Fei gave some of the easier lines to Xi Yao, he brought his own topics to the table and fans were rarely able to see him through other channels, so whenever he participated in a show, the ratings were very good, which led to many unexpected announcements coming in.

However, with the late streamlined version of [Heartless Mage] coming out, Han Fei didn't participate in the promotion anymore.

In the screening room, Han Fei and the post-production team, watched it over and over again to discuss the structure of the plot, also made some changes to the plan, overall, for the drama, Han Fei is more than satisfied.

On July 20th, Liu Bin and Zhang Liang led the team to watch the first eight episodes of "Master of the Heartless" in the screening room of "Bird TV".

The two teams eventually gave an A-grade rating, the same as the first season of [Tomb Raider's Notes], when Liu Bin and Zhang Liang were convinced that Han Fei was not a person who liked to draw big cakes and brag.

"How about slotting it for August 6th?" Laubin proposed.

Zhang Liang thought it was fine, anyway, during the summer holidays, the need for films and TV dramas was many times more than usual, enough to accommodate a few A-grade productions.

"So good luck with our partnership?"

If you want to say that you are not nervous, that is purely a lie, Han Fei actually pinched a sweat in the palm of his hand, only on the surface to pretend to be calm and cool, before extending his hand, he wiped in his pocket several times, can not let these two old foxes see his guilty conscience.

Chapter 272 Questionnaires.

For the suddenly scheduled August on-line [Heartless Master], the audience is naturally cheerful, but the circle is a howl, June on-line film okay, basically almost finished, July on-line film is simply flat thunder, scared some of the original scheduled for August film is also directly postponed to September.

It's a good idea to use a little bit of your time to get to know your family, but it's also a good idea to use a little bit of your time to get to know your family," he said.

Of course, there are also head iron, gold medal film and television's an A-grade production [Tang Fenghua] on line as scheduled, and the publicity is always intentionally or unintentionally take [Heartless Master] to do comparisons.

In terms of the timeline, the Tang Dynasty is naturally a high point in Chinese history, but what about the Republic? That is the recent history of China is an unbearable memory of oppression, so a comparison is naturally high.

And then there's the subject matter, "The Great Tang Dynasty" is a drama series that covers the Tang Dynasty from Emperor Taizong's accession to the throne all the way up to the Age of Enlightenment.

And what about [the Heartless Master]? Some plays aren't demon enough to put together, not enough to carry such a heavy element of history at first glance.

Anyway, in the propaganda release of the Gold Medal Film and Television, basically, the [Heartless Venerable] is stomped to pieces, Han Fei did not understand what was going on at first, they seem to have no hatred, the result after gathering information only found that the Gold Medal Film and Television and he really have a grudge, and the grudge is quite deep.

The first season of [Tomb Raider], the one where Kiwi Video was pulled off the air, was a Gold Medal investment, and then the second season of Tomb Raider, their own production, was delayed and didn't do so well.

And most importantly, most of Gold Medal's previous revenue came from online dramas, which is also a film company that started out with online dramas, but with the rise of Han Fei, Gold Medal's position in the industry is also precarious, it's normal for them to have a sense of crisis, a super IP like [Tomb Raider], they naturally don't dare to head iron, but a new series like [Heartless Master] is naturally a good opportunity for revenge.

In this regard, Han Fei has nothing polite to say, since it is a competitor, it is non-negotiable, several times in the public media issued a challenge to the gold film and television.

The company's newest product is the "Big Bang", which is a new generation of the company's newest products.

This was the true struggle of the entertainment industry, and those tricks of Han Fei's were just too decent compared to them.

This is how it was until the day before the start of the show, not to mention really put the heat on the two dramas, which can be bitter to the other episodes of the same period on the line, basically can not escape the fate of cannon fodder.

The two films are comparable in terms of production cost and cast, but Penguin Video will naturally give it the best promotional placement as it is the exclusive Penguin Video, which is incomparable to Heartless Master.

Therefore, the propaganda direction of 【Datang Fenghua】 has been concentrated on the Penguin platform, while the propaganda costs of 【Mage of No Heart】 are cast more scattered.

In terms of results, in terms of the heat of the Penguin video, [Da Tang Fenghua] is still quite a bit ahead.

It's the first time in the history of the world that the company has been able to get a good deal of attention from the public.

This time, [Heartless Master] did not set up advance VOD, but to update the speed of one episode per day set for VIP viewing, [Heartless Master] after all, twenty episodes of the drama, advance VOD is too big a burden for the audience, and [Heartless Master] after all, [Heartless Master] is a newly launched drama, or to cultivate IP-based, perhaps in the next season will be able to launch advance VOD.

Still on the line at eight o'clock sharp, almost at the same time, Kiwi Video and Penguin Video's operations department began to closely monitor the data of the episodes.

Han Fei didn't go to Peng City this time, but stayed in the capital. Kiwi Video was a brand new platform for Han Fei, so naturally he needed to put in more energy.

At 8:10, the number of clicks broke sixteen million, the Kiwi video platform is basically sweeping the same period, while the Penguin video side of the data was late, three minutes later came over, the number of clicks broke ten million.

Han Fei is also considered to be relieved, although the Penguin video he invested not much energy, but the audience for the [Tomb Raider] this signboard is still more recognized, this is also Han Fei regardless of the investment to hit the reputation, after all, [Tomb Raider] first season twelve episodes cost more than thirteen million, the second season [Furious Sea Diving Sand] even spent more than thirty million, just to create a brand image for the audience.

"I just don't know how the number of clicks of [Great Tang Fenghua] is." Jiang Qinghou was thoughtful.

In fact, in the backstage of Penguin Video, the owner of Gold Medal Pictures looked extremely ugly after looking at the comparative data between the two sides, [Great Tang Fenghua] ten minutes of hits broke ten million, [Heartless Master] twelve minutes of hits broke ten million, it seemed that [Great Tang Fenghua] was slightly better, but in reality, the publicity resources invested in the platform between the two sides were completely unequal.

According to reason, [Datang Fenghua] should be overwhelmed with absolute advantage, but the actual situation is really bitten hard on the buttocks, simply can not shake off.

In this way, not to mention crushing it, it was only possible to be overtaken in a while.

"Starting tomorrow, increase publicity and funding, and make sure to crush [Heartless Master]."

Basically, Gold Medal Pictures no longer had the intention to crush it in the first place, their goal now was clear, as long as they kept ahead of the Penguin Video's heat and could hold on to their face to get by, they would be fine.

"Has Han Fei's appeal reached this point? Or is the Tomb Raider production team too big of a sign?" Liu Bin was also considering this question, and quickly called out to a product manager, "You make a questionnaire, just one question, survey the audience of [Heartless Master], what is the reason why they watched this film in the first place."

"Option one: the subject matter."

"Option two: a certain star actor."

"Option 3: Han Fei."

"Option four: the production team."

"Option five: other."

Chapter 273 - Sweet Trouble.

A total of twelve thousand people participated in this survey, of which 200 people filled in option one: subject matter, 1200 people filled in option two: a certain star actor, 3500 people filled in option three: Han Fei, 6500 people filled in option four: production team, and the remaining people filled in: other.

The results of this survey surprised Liu Bin, because in his subconscious mind, the star's appeal to the audience should be the greatest, but the fact is that the audience seems to care more about the production team, or the audience has developed trust in Han Fei's behind-the-scenes team, thinking that such a production team will not make a bad film.

In one hour, the single episode VOD of [Heartless Master] exceeded 80 million, and this was only the data of one platform, Kiwi Video, while Penguin Video's data lagged behind but reached 60 million, and [Great Tang Fenghua]'s data was only two million higher than [Heartless Master]'s single episode VOD.

It has to be said that the production of "Tang Dynasty Fenghua" is absolutely excellent, whether it is from the costumes and props, or the restoration of the customs and customs of the Tang Dynasty, are first-class, but the strange thing is that the audience seems to be difficult to produce a sense of place for this kind of historical drama, most of the audience will produce a kind of: the Tang Dynasty Palace happened, what does it have to do with me? The sentiment.

This is also the difference between network video users and TV users, network users are younger, they tend to pursue a sense of generation, just like the net, no matter how good the traditional literature is, it can be boring to read, sales will naturally be much worse.

The plot of "Heartless Master" is quite interesting, with a mage who is so weak that he can only use blood to cast spells, which makes people anxious to get into the video to do his magic for him.

In the second episode, Xi Yao's appearance as Yue Qi Luo was a sight to behold, especially when she sat on the steps in embroidered shoes, a pair of small feet swinging randomly, when paired with her loli-like face, immediately captured a large number of fans.

"Fuck, Yue Qi Luo looks so adorable, don't even grab it, I'll carry it home first."

"Fuck off, Yue Qi Luo is mine ....... It's over, I forgot my daughter-in-law is right next to me, what should I do? Wait online, hurry!"

Of course, Qin Ming's bare-chested scenes also won him many fans, and he didn't suffer much in order to be able to show off this sinewy body.

A total of four episodes were updated on the first day, two episodes were free for all to watch, while membership was required from the third episode onwards, due to Yue Qi Luo's debut, there were quite a few members who topped up and renewed their membership.

Kiwi Video's new renewal members broke through 1.2 million on the same day, the vast majority of which were directed at [Heartless Mage], which also made Zhang Liang secretly glad that it was a dual platform broadcast, according to [Heartless Mage]'s current data, although there was still a gap with [Tomb Raider], it was not weaker than most A-grade productions in the slightest.

"This kid's eye is really poisonous, this IP has become another one." Zhang Liang muttered to himself, causing the Operations Manager beside him to be confused.