Superstar starts from the Film and Television Academy

"Good." Yang Kexin also hung up the phone very neatly.

Hanging up the phone, Han Fei hurriedly called Lupin over, "From now on, focus all your publicity on offline publicity, contact with the advertising company, I want all the major transportation sites in first and second tier cities to see the [Charlotte's Trouble] ads within a month, remember I want all the advertising space, absolutely can't give the competition any chance! "

"Also, all the cinemas we work with in the third and fourth tier cities, take down the most prominent advertising spots, you may have to work hard and be airheads for a while!"

Online publicity is indeed a wider audience, spending less, but now the theater's main consumer group is still young office workers, in their path to lay advertising, to play the publicity effect is more intuitive, the income ratio is also higher, the only drawback is too expensive.

Lupin didn't have any doubts about Han Fei's words, almost forming a habit, and without saying a word, he started to call the advertising company and started running around in the afternoon with his distribution team.

Han Fei did not idle, directly with Hua Yi Culture booked the posters in prominent positions in all their cinemas, and it took two months to do so.

This kind of promotional tactic was only seen more than a decade ago when the network wasn't very developed, and now most of the investment in film promotion has been transferred to online, only that all kinds of offline materials and rent are too expensive for general film and television companies to afford.

Now Han Fei actually went the other way, it is really baffling, but for Hua Yi culture, money does not earn not earn, not only signed the contract readily, but also generously presented some corridors of the publicity position.

In the past half a month, Han Fei burned twenty-five million yuan in publicity costs, and this is only the beginning, the publicity of the third and fourth tier cinema line, has not yet fully landed, if fully spread, the final cost of publicity at least thirty-eight million yuan.

It's just that Han Fei's sloppy operation has caused his peers to despise him, believing that he's just desperate for medical help, knowing that today is already the era of the Mobile Internet of Things, how much can we rely on advertising alone?

The owner of Gold Label Pictures, Huang Hesiang, is suspicious and cautious, but he has fought with Han Fei, so he knows his talent in publicity.

As an adversary, Huang He Xiang on Han Fei's experience since the industry have carefully studied, and even often for Han Fei some seemingly unimaginative ideas to applaud, in his impression, Han Fei has always been to spend a small amount of money to do big things, to skillfully break the force style of action.

Why did he suddenly become like a rich man? What's this about?

After Luping launched the push, Han Fei through some trade unions, also began to connect with many of the self-media and film critics in the film industry.

A time many UP masters, anchors began to "cha rice", peers were dazzled by Han Fei's dazzling operation, the first to react to the number of Huang He Xiang, the first time he contacted these associations, but Han Fei spent a lot of money to buy, and high frequency of "cha rice" for the self media author is very hurt things, badly will fall powder, Huang He Xiang can only return to no avail.

In just one month, the two sides, you and me, each with a win, and in the outside world, Han Fei is just a miserable victory, a conservative estimate of just publicity, he has burned 45 million, to know that the production cost of Charlotte's troubles is only more than 20 million.

Chapter 310 Interception.

On September 30th, the five films held their premieres at the same time, in fact, the original "Capital Phantom" and "Black Gold" premiere was not on this day, it was Huang He Xiang deliberately postponed two days, obviously to give Han Fei some color.

The premiere of "Capital Phantom", Huang Hesiang originally was all smiles into the theater, the results are not into the door, the face of the smile is frozen, "Charlotte's troubles" a large poster is so glaring.

The first thing that you need to do is to make sure that you have a good understanding of what you are doing.

But when I entered the theater, I found that something was wrong. It was obviously the premiere of "Capital Phantom", but in addition to some Ebay, I couldn't even see the posters.

"What's going on here? If you don't know, you thought it was their premiere? How do you communicate with the hospital?" Huang He Xiang gritted his teeth and asked.

The producer laughed bitterly, "There's no way, all the prominent spots have been taken by them, and the contract is stated in black and white, the hospital line doesn't dare to risk being punished for pasting our posters."

"He finally knew why they did it. Under such circumstances, what would some unwavering viewers think when they saw the posters of "Charlotte's Trouble" all over the place?

The rest of the crew is also the same awkwardness, obviously their premiere, but the prominent location of the courtyard line are "Charlotte's Troubles" posters to occupy, do not know that the "Charlotte's Troubles" premiere.

But now there is no way to remedy the situation, Huang Hesiang can only let the men quickly go to the other cinema to see if the same situation, the results of the news back, let him almost a breath of air did not come up fainted.

The premiere is about to begin, Huang He Xiang can only scalp into the screening room, so he was pleased that the screening room was packed, and the main actors and the audience interaction is also quite warm.

Gradually, Huang Hesiang also slowly calmed down, thinking in his heart: perhaps the situation is not as bad as he thought, now how many audiences still come to the cinema to buy tickets? Most of them are booked directly online, and as long as the online publicity is in place, there is no fear of the audience receiving influence.

But is that really the case? The premiere is still not over, Huang He Xiang found an opportunity to sneak out, took a look at the time is already 11:30, there are already some young audience is sitting on the sofa in the lobby of the hospital, should be waiting for the zero field screening.

Huang Hesiang pretended to be a reporter, took out his mobile phone to open the shooting software, pretending to interview: "Hello, I am a reporter of **, there is a question I want to interview you can?"

"Okay."

"Excuse me, are you going to watch the Zero premiere? There will be a total of five films premiering today, which one are you going to watch?" Huang He Xiang smiled and asked.

"Of course it's [Charlotte's Trouble] ah, I'm a big fan of Han Fei ......." The more the woman said, the more excited she became.

Huang He Xiang, however, was as disgusted as eating a fly, and quickly said, "Thank you for sharing, that's fine."

"Alright, where will you post your video? I'll make a note of it, and when the time comes, I'll have my friends click with you, and remember to shoot me pretty."

Huang He Xiang reluctantly squeezed out a smile and casually reported a certain sound, and quickly scattered and slipped away.

This time Huang He Xiang learned his lesson and looked for a man to ask.

The man glanced at Huang He Xiang: "I prefer art films, I am a die-hard fan of An He, naturally I came to see [April Day on Earth], I ticket are bought."

Huang He Xiang some uncomfortable, but okay, not not "Charlotte's Troubles" on the acceptable.

Just when Huang He Xiang was ready to go, a girl suddenly came forward and patted the man's shoulder, and the two men got tired of it.

The woman asked: "What kind of ticket did you buy? What? [April Day on Earth] is a literary film as soon as you hear it, it's meaningless, hurry up and return your tickets for another one."

The man couldn't resist so he returned the ticket, "So, what are we watching?"

Huang He Xiang was just about to recommend, two of his own films, as a result, the girl swept a glance at the hospital hall: "Just that one, [Charlotte's Trouble] you see this poster, back in the past, this theme is great ah, or a comedy, it's it."

Huang He Xiang's chest was like being hit by a speeding truck, a burst of anger, he suddenly had a bad feeling, did a few of them work hard to promote, and as a result, they had a hard time attracting audiences to the cinema line, but were cut off by these posters of Han Fei?

In fact, this situation is not uncommon in the cinema, the majority of the audience is actually no subjective opinion, originally bought online tickets, to the scene to find a prominent place are "Charlotte's Troubles" posters, the visual impact of the direct than in the online variety show to direct more.

The number of ticket refunds is increasing, while the number of "Charlotte's Trouble" tickets is decreasing until.

"Fuck, I just saw five tickets, why are they gone?"

"Damn, Lawson bought the wrong seat and was just about to return it and buy it again, but it was gone in less than two minutes."

The only good thing about "Charlotte's Trouble" is that the schedule was low, so after the zeroes were basically full, the audience couldn't get tickets even if they wanted to return them.

But this will leave an impression on the audience, after all, the best is what you can't get, and with this kind of emotion to see other movies will also make the audience to the current movie to be very critical of the many flaws will be magnified into shortcomings.

On the other hand, Han Fei's premiere was also held, and amidst the applause, the creators took the stage again to thank the audience for their support, and Jiang Qinghou was so excited that his hands were shaking, not to mention the new recruits, Marilyn.

After the premiere, there were all kinds of different scores on the Pea Network, which is also a battleground for soldiers.

The real score, it should be between 8.4, in general, the audience for the "Charlotte's Troubles" is still very high.

The initial score for "Capital Phantom" was 7.5, and the score for "Black Gold" was 6.8. Obviously, it is difficult to adapt to the current market environment.

The score for "April Rhapsody" is the highest among the five films at 9.2, but if we look at the number of viewers, this art film does not seem to be so pleasing.

As for "The Brave Adventure" score is only 6.5, but for a typical Hollywood popcorn movie, this score is actually not low, and as the only 3D movie released at the same time, it still has a big advantage.

Of course, the rating was just a reference, for commercial movies, the box office decided everything, and the zero field box office was often a very crucial data that could determine the final trend of the box office.

Chapter 311 - Not a moment to relax.

At Ground Zero, the audience began to enter one after another, and Han Fei and Jiang Qinghou also mixed in, waiting for the zero box office data anyway.

Compared to the premiere, the audience at Ground Zero was more neutral, and their views were able to represent the majority of the audience, well, it was actually just nervous, after all, it was the first time making a movie, and everyone had no idea what to expect.