Superstar starts from the Film and Television Academy

Of course, there is a part of the more objective media that reported positively on the first day of box office of "Hero", and said that Han Fei's three films in a row are successful in North America, which is enough to prove his success, not to mention that "Hero" is a pure Chinese style film, to be able to get such a high box office in North America, is enough to prove that the nation will eventually go global.

Well, the MiG media can never forget their own set of universal values, but I must say, after the media coverage, many MiG audiences did notice the movie.

This was much more effective than the spontaneous propaganda of the foreign students, the second day of the release of "Heroes", the box office rose again, to $ 18.5 million, but "The Visitors from the Abyss" box office is also soaring, and exceeded 20 million dollars.

The following week, it was a close battle between "Hero" and "Guest of the Abyss", with the other films becoming fodder.

In the first week, "Heroes" grossed $155 million at the box office, while "Visitors from the Abyss" won the first week's box office with $183 million.

But that was reversed in the second weekend, when "Heroes" grossed $28.4 million on the weekend, the first time it had ever crushed "Visitors from the Abyss" at the box office.

It's also interesting to say that the "hero" counterattack is not by the traditional publicity on the victory, but a rice screen saver software to see the "hero" very color impact of the picture, stolen "hero" in many shots directly into the screen saver wallpaper.

With the use of more and more people, actually played an unexpected amount of publicity, of course, the screensaver software was originally to receive Chris's lawyer's letter, but Han Fei stopped him, and even directly contact the screensaver software company gave them a year's free license, and more high-definition images to them for higher-quality screensaver design.

As a result, through the promotion of this screensaver software company, many mobile phone users in the United States have become curious about the aesthetically pleasing oriental aesthetics movie in the screensaver wallpaper.

The plot of "Hero" may be relatively simple for Chinese audiences, but for the Mi audience, it's like reading a book of heaven, and it's no exaggeration to say that "Hero" is a movie that only Chinese people can understand.

It's no exaggeration to say that "Hero" is a film that only the Chinese can understand. The Chinese audience doesn't understand the connotation, they just see "Hero" as a visual blockbuster, so Han Fei's promotional strategy is very simple, highlighting the concept of "oriental aesthetics", giving the audience a more intuitive keywords.

In the country of capital, the only advantage is that as long as you are willing to spend money, the media will unhesitatingly help you, even if they still regarded you as an enemy yesterday.

So from the first day of the first box office championship, "hero" has been the "guest from the abyss" has been firmly in the second position.

"Heroes" box office in the second week of the outbreak of the amazing potential, a single week box office exceeded 230 million U.S. dollars, this result is not worse than many traditional hot period of the weekly box office champions.

The Hollywood media has lost their collective voice, they can't ignore the facts, and they don't want to tout a film that beats them in the face.

In the third week, the box office of "Heroes" dropped, but still held the bottom line of 200 million, while "The Abyss" has fallen below 170 million and is clearly on a downward spiral.

At this time, some fashion people also began to pay attention to the "hero" among the costumes and scenes of the color scheme, or these creative inspiration into fashion design.

At the Milan International Fashion Week Spring/Summer show, the Oriental colors collection by designer Clem was a huge success and received a lot of attention from the fashion world.

After the competition, she did not hide her inspiration and praised the Han Fei crew, especially Wen Qi.

Many European film companies originally took "Hero" as an art film to examine, however, they soon discovered that they were wrong, "Hero" box office is enough to amaze people, they even doubt, is not a mistake? Can a Wachowski film really be so successful in North America?

It's only a matter of time before "Heroes" surpasses "Rise of the Planet of the Apes" at the box office with $720 million in the first month of release, and there's more to come. "How much can we expect to make at the box office? Can we break the $2 billion worldwide record for "Planet Earth"?

The box office performance of "Hero" is enough to make Race Point and himself have a good time in the last two years.

In fact, some small countries in Europe are the same as some countries in Southeast Asia, the film market is very imperfect, can only take the form of buyout to sell the copyright, but there is one advantage, that is, people pay is the euro, after conversion to yuan, it is still considerable.

Of course, like France, Britain, Germany, these film markets, Han Fei still insist on taking a share of the model, in fact, several major European countries, the film market growth rate is obvious, occupying 24% of the global box office, second only to the rice country's 27%, this is a piece of Hollywood eyes fat meat.

There is no reason why HAN Fei should not take a bite out of this opportunity, and before "Wandering Earth" did not have the opportunity to register in the European market, "Rise of the Planet of the Apes" is fully represented by the company.

So the significance of "Heroes" in the European market is not only to get box office, but also to showcase Chinese movies to the European audience.

Of course, the negotiation will not come down for a while, "Hero" to be released in the European market, at least until the second half of the year.

Just at the end of April, "hero" also finally finished the North American release trip, the final box office 860 million U.S. dollars, but also no suspense to obtain the North American April box office championship throne, while the competitor "Abyssal Visitors" lost a good game finally only get 650 million U.S. dollars. The box office performance of the film.

In their view, it is a miracle that "Hero" has achieved such a high box-office success, and when combined with Han Fei's experience, the atmosphere of miracle is even stronger.

That's right, Han Fei has become the representative of "Rice Dream" once again, and no media would have informed him beforehand to make such a report.

In a subsequent interview, however, Hanfei again stressed that his success did not lie in the "rice dream."

"I prefer to call it the [Chinese Miracle], in fact, the Chinese nation has been creating miracles in the history of the world."

Han Fei's words merely caused quite a stir at home, in the Mickey? There was no media to cover it, because they knew the Mickeys didn't like to read it, so why get themselves in trouble?

In May, Han Fei formally signed a contract with a European distributor, with a share similar to that of Race Point, but with some differences in the details, of course, Chris is naturally a bit depressed about this, after all, this piece of cake is not his share.

The news spread to the country, but also caused a huge uproar, the domestic audience running to tell each other, the kind of pride through the screen can be felt from the text.

"Fuck, cattle batch ah, no words, Han Fei cheer punch duck!"

"It's so powerful, the North American monthly box office champion, and now it's hitting the European market, the global box office should properly surpass [Wandering Earth], right?"

"Haha, now those Hollywood media have no shame to talk about [Rise of the Planet of the Apes], right? [Hero] but a downright Chinese movie."

So, the country set off a wave of two brush "hero", but at this time the hero has been down for a long time, can only be seen on top of the video site, of course, need members, so that month, the video site and a large amount of membership income.

Compared to the audience, the domestic film and television industry counterparts are the most shocked, just when we are still groping the first step out of the door, Han Fei not only killed in the North American market, and now even opened the European market.

The development of the European market over the years as long as a little attention to the industry are in the eye of the beholder, what does this mean? A brand new piece of cake, although, the European market this piece of cake is even harder to share than the North American market, but even just licking a mouthful of cream, is not the mouth sweet?

So, some powerful film companies began to analyze the success of "Hero" and study the tastes of North American and European audiences.

The process may be long, but it's a good start, a blindfold is the true portrayal of Chinese film circles over the years, now lift the leaf, they will find that it will be very difficult to continue Han Fei's path, however, just like Han Fei has always believed, when you have a goal in front of you and can wholeheartedly follow his method, it is definitely the right path.

In other words, this was the head sheep effect, as long as one head itch broke through the sheepfold, the other sheep would definitely follow to see the outside world, and at the very least, they could eat fresh grass, right?

Of course, during this time, Han Fei did not have time to start looking for a suitable Oscar public relations company, the Oscar is actually not as clean as everyone thinks, in Hollywood to get even just one nomination, you must pay at least 1.5 million U.S. dollars of public relations fees, the basic cost of participation in the selection of at least 200,000 U.S. dollars.

The most basic public relations activities in Hollywood include holding screenings to which the judges are invited, followed by gala dinners to entertain the judges, and it's hard to argue that the Mickey Mouse people don't have a subconscious desire to take advantage of people's weaknesses.

Of course, not all the judges will have the time to attend the screening, so at this time, it is necessary to send DVDs to these judges, the cost of each DVD is about 3-14 U.S. dollars, of course, if you have their e-mail, and if you are sure that they will watch it, you can also send the video directly, but both methods are actually at risk of leaking HD video.

Even many Mickey Mouse fans will be able to find these pirated movies online for free when it's Oscar season, and who says the quality of the Mickey Mouse audience is necessarily high enough to not watch pirated versions?

Of course, in order to compete for the Oscar, the film companies are willing to take the risk of being pirated, not without profits, first of all, the actors' value doubled, and secondly, many films have already been released, but because of the Oscar fame, it is not uncommon for them to be taken out of the treasury and re-released to obtain high box office, some film companies will even deliberately start releasing films at the end of each year, and then wait for the future. With an Oscar nomination in March of next year, the film's screening cycle can even double, depending on what the studios weigh.

"Hey, man, you're too nervous, it's still too early for the Oscars, the PR has to wait at least until after October, otherwise the money spent upfront, it's just going to float away, you know, those judges one by one are not very good in the head, especially the memory." Chris confided that he actually had reason to be concerned because the DVD and Internet rights for "Heroes" hadn't even been released yet, and that's a lot of money, all that money!

"Man, I think it's you who's nervous, I'm just preparing ahead of time, don't worry, it won't delay us from making money." Han Fei smiled.

"Well, you're a great partner." Chris spread his hands in an exaggerated manner.

There was a laughter in the conference room, sometimes the Mickeys had their funny side, at least when it came to making money, they were serious about it.

The time quietly came to August, "hero" first landed in the British market, then September logged in the French and German markets, a time, the whole of Europe are blowing a Chinese wind.

Chapter 461: People in Warsaw, just off the plane.

European audiences are actually not unfamiliar with Chinese films. In the 1980s and 1990s, many Chinese films competed in major film festivals, and also won numerous awards.

So much so that the first impression European audiences had of Chinese films was that they were literary films, but the appearance of "Hero" made many European audiences get to know Chinese films again.

First of all, the mood and the use of the camera in "Hero" is very close to the art film, which is familiar to European audiences, but the use of images and scenes in "Hero" is of Hollywood level, which should not appear in a film. It would have made the movie look awkward.

But "Heroes" is a perfect blend, whether it's the duel between Nameless and Sky in the Yuting chess club, or the battle between Snow and Yue in the poplar forest, or the battle between Nameless and Broken Sword in the Lakeside Pavilion, the impact on the audience is unparalleled in any Hollywood movie.

It is worth mentioning that the European audience can understand the plot of the "hero" more than the North American audience, especially the French audience, their love for art films, even to the point of a kind of fanaticism, just like their love for the French language.