The King of Advertising

Chapter 23 Competition and Cooperation

Qiu Xu sat down in the empty seat next to the middle-aged man and introduced himself: "Qiu Xu, from Xurisheng Creative Studio."

"Wu Jianwen, the martial arts of martial arts, the city advertisement."

After introducing himself to the middle-aged man, he asked: "Sunrise Studio? Out of town?"

Qiu Xu chuckles and said: "You have just registered, but the Bureau of Industry and Commerce has not approved it yet. You have never heard of Brother Wu. It is normal."

Wu Jianwen said softly, and said solemnly: "Little brother, my surname, you can't call me Brother Wu, you have to call me Brother Wu."

Qiu Xu immediately understood, and said with a light smile: "It's my fault."

"Second brother, hello!"

Wu Jianwen was very happy, and then asked: "Who is the head of your studio?"

Qiu Xu pointed to his nose, chuckled, and said, "I am alone in the entire studio."

Wu Jianwen looked at Qiu Xu, and said in surprise: "Ah, you can't be prosperous. I made the mistake of empiricalism again. The little brother is young and talented. It's my mistake."

Qiu Xu said politely and hypocritically: "Second brother, you are not mistaken."

"I came here this time with a familiar face, a little bit of experience, and experience, other things, there is no hope at all."

Wu Jianwen pointed at Qiu Xu and said with a chuckle: "Just fool me!"

"In the advertising creative industry, although rich experience, experience and accumulation are indispensable, in terms of novelty, pioneering and originality, the more young people are, the more terrifying it is."

"Moreover, your ability to come to this reception room today has already proven part of your strength."

Qiu Xu pretended to be stupid and said, "I only learned the news last night!"

"A senior said that this is an opportunity to see seniors in the industry and expand contacts, so let me join in the fun."

"I really know very little about today's advertising creative briefing, and I hope my second brother will give more pointers."

"Don't tell me your second brother, with so many people here, I know that Min Ran who came out of Sijia's advertisement."

Wu Jianwen looked at Qiu Xu's seemingly sincere expression, smiled, and said, "Then I will introduce you to my colleagues here first."

With a concealed finger, a woman with short hair in her thirties and glasses who crossed diagonally, lowered her voice and said, "Liu Yun, the creative director of Sifang Advertising."

"This is a great guy who used to put out ten advertising plans overnight."

Wu Jianwen pointed to a 40-year-old man with closed eyes and meditation next to him. He said, "That is Qian Tonghui, the vice president of Shenghai International Advertising Media. The boss of the company hired a master from an American advertising company... "

Under his introduction, Qiu Xu could have known all the people in the room with faces and faces.

He took it down very carefully. These people are all his future competitors.

While introducing Wu Jianwen, he followed Qiu Xu's reaction.

He discovered that this guy really didn't know anything about these famous figures in Binhai advertising.

Wu Jianwen also somewhat believed what Qiu Xu said before. He was indeed a novice in the advertising industry.

After introducing everyone, he said with great interest: "Little brother, let me tell you a little bit more inside information."

"Second brother, you speak, I will listen." Qiu Xu was enthusiastic.

Wu Jianwen said in a low voice: "Haitong Electronics has two large advertising companies that are regularly cooperating. We have one in Binhai and one in Beijing."

"According to the grapevine, Haitong Electronics attaches great importance to this new high-definition TV, but is not satisfied with the advertising plans submitted by these two advertising companies."

"So I invited a few of us..."

Wu Jianwen reached out and nodded a few people in the reception room, "Invite our three advertising companies to bid for the advertising plan."

"As for the other extras..."

He looked at Qiu Xu intently, and continued to introduce: “After hearing the news, they crossed the sea from all directions, each showed their magical powers, and they contacted Shanghai Tong Electronics through their different relationships and obtained qualifications.”

"After all, Haitong Electronics is a big advertising company, and they all hope to establish a close cooperative relationship through this opportunity."

Wu Jianwen looked at Qiu Xu with a smile but a smile, and said, "You have been recommended by that senior and qualified for admission. It can be seen that your strength is at least recognized by him."

Qiu Xu gave a stunned voice, and explained: "I just have a chance at Best, and I gave that senior an idea."

He glanced over the people in the room again, muttering to himself: "It seems that today's competition is fierce. It is all gearing up to win."

"No, no one has come to fail."

Wu Jianwen echoed a sentence and asked casually: "Qiu Xu, does your studio have the ability to make a complete commercial?"

Qiu Xu shook his head and said truthfully: "At present, it can only provide creativity."

"The follow-up work such as specific copywriting and production should be outsourced to other advertising companies, or the client should be responsible for it."

He added, "I have a cooperative relationship with Sijia Advertising."

"Sega ads?"

Wu Jianwen recalled it, and asked for confirmation: "Tan Guangsheng's company?"

Qiu Xu hummed and said, "Exactly. Now the company is managed by the daughter of Boss Tan."

Wu Jianwen said softly and said, "If my memory is good, this is a small advertising company, right?"

Qiu Xu nodded and said, "In terms of scale and strength, it is indeed a small advertising company."

Wu Jianwen pointedly said: “Hitong Electronics’ HD TV commercial, if there is a male or female protagonist, it must be his two celebrity spokespersons.”

"These two are both domestic top stars, if..."

He paused and continued: "I mean, if you win this ad, little brother, Haitong Electronics will let you take full responsibility for the production of the ad."

"Does Sijia Advertising have the ability to control the advertising production of these two big stars?"

This is indeed a big problem.

He knew the abilities of the two or three directors who worked with Sijia Advertising.

The remuneration for shooting an advertisement is less than 100,000, and you can also control the production of small advertisements with simple plots, small scenes, and low requirements for image quality and lighting.

If Haitong Electronics shoots a promotional advertisement with a big star as the protagonist...

Looking at Wu Jianwen, Qiu Xu immediately understood his implication, and chuckled lightly: "Second brother, are you intending to cooperate?"

"That's how you have confidence in me, think I might win this ad?"

Wu Jianwen chuckled and said, "To be honest, I have a date or not, it's just a matter of a few words."

"What if this happens?"

"Even if there is no chance to cooperate this time, there is still a chance in the future?"

"Our city has strong advertising strength, can independently produce advertisements of various sizes and types, and has its own computer CG production department, which can meet your various requirements!"

Qiu Xu couldn't help smiling and said, "Second brother, you really know how to do business. You don't forget to advertise when you face competitors."

"If Sijia Advertising cannot meet my requirements, as long as the conditions are right, your company will be my first choice for cooperation."

Wu Jianwen laughed, stretched out his hand, and said, "I wish we can cooperate smoothly!"

"Smooth cooperation!"

The two exchanged contact information and chatted again, and it was ten o'clock soon.

At this time, a staff member from Haitong Electronics came in and asked the first person from Sifang Advertising Media who signed in to the meeting room.

As the two people from Sifang Advertising Media left, the atmosphere in the reception room became slightly tense.

No one talks to each other again, either closing their eyes and resting, opening files and flipping through them, or staring at the screen of their laptop or tablet in a daze.

Nearly ten minutes later, Wu Jianwen and his colleagues, who had come to represent the city's advertisement, were called out of the reception room.

Over time, people from one advertising company were called out and never came back.

As the last sign-in Qiu Xu, after waiting for an hour and a half, he finally heard the voice he had been waiting for.

"Sunrise Creative Studio!"