The King of Advertising

At nearly three o'clock in the morning on Tuesday, accompanied by two assistants, Yao Kun walked out of the Beijing TV station building in style and got into his Mercedes-Benz nanny car.

As soon as he sat in the comfortable seat, Yao Kun seemed to have his bones removed, and he collapsed into a ball without the slightest image, and didn't even want to move his fingers.

It’s really hard to record programs continuously for nearly ten hours.

"Drink some juice!"

Hearing this voice, Yao Kun noticed that his agent Liu Ping appeared in the car at a time.

He grabbed the straw that came close to him, took a few mouthfuls, regained his energy, and asked, "What's the matter?"

Liu Ping nodded, shook the phone in her hand, and said, "I cleaned my mailbox tonight and saw a song sent by fans. I think you need to listen to it."

Yao Kun smiled, holding up his spirit and said: "It can make you come here deliberately without falling asleep in the middle of the night, it shows that this song must be outstanding."

"It seems that I need to listen very carefully."

After saying this, he closed his eyes slightly.

Upon seeing this, Liu Ping clicked on a music file in the phone.

The sound of the guitar accompaniment is very monotonous, and the tone is played...

Measured by their professional standards, it can only be said that they are still adjusting.

As for the man's singing...

To Yao Kun, it sounded like a precious ingredient for making a full Han banquet, being unscrupulously ruined by a chef with two knives.

Before Liu Ping finished playing the song, Yao Kun sat up straight, excited and hastily said: "This is a classic, 100% classic."

"Liu Ping, take this fan..."

After a pause, Yao Kun turned to say, "Adjust my schedule for today. I'm going to talk to this fan in person."

"Yao Kun, don't worry!"

Liu Ping persuaded him, put away the phone, and said: "The reason why I rushed over to find you in the middle of the night is to ask for your opinion first. After dawn, I will rush to Binhai to meet this fan. Explore him."

"In order not to let the other party have unrealistic asking prices, you'd better not come forward first."

She continued: "This fan is in Binhai."

"According to our itinerary, we will go to Binhai this Thursday to discuss the shooting of an advertisement with Haitong Electronics and the renewal of the endorsement advertisement."

"At that time, it will not be too late for you to come forward and talk to the other party."

Yao Kun thought for a while, nodded and agreed to Liu Ping's arrangement, but couldn't help but solemnly reminded, "Liu Ping, you know very well, the few new songs I released in the past two years have not been very good."

"I also rely on variety shows and film and television to maintain my exposure and topicality."

"However, I am a singer first. This is my root. I can't keep my roots."

"This song..."

Yao Kun recollected it and said in a certain tone: "I can interpret it better, it's like it was created for me."

"I have a hunch that it will become my most classic song so far, it can be said that there is no one."

"Do you understand what I said?"

Liu Ping nodded vigorously and said: "Yao Kun, I do things, don't worry!"

"Never let this song slip out of our hands..."

After receiving an unexpected call, at about ten o'clock in the morning, Qiu Xu came to a teahouse lounge not far from home called Xinya, and met him with a 30-year-old man who looked gentle and elegant. man.

"Manager Li Xinmin of Brother Advertising Media?"

The other side smiled: "Qiu Xu, hello, it is me."

"Please sit down!"

Sitting on the side of the coffee table opposite Li Xinmin, Qiu Xu couldn't help but ask: "Could you tell me how did you know me?"

Li Xinmin picked up the teapot, poured a cup for Qiu Xu, and said with a chuckle: "Longjing, the taste is pretty pure, please taste it!"

Qiu Xu took a sip from the teacup and said bluntly: "I don't have much research on tea. I can only say that this tea is made pretty well."

Li Xinmin laughed and said, "I like your straightforward personality."

After a pause, he continued: "Our brother Advertising Media and Haitong Electronics have a six-year cooperative relationship. Although we no longer cooperate not long ago, several people in their marketing department have also become friends with us."

"So, we all know some information that is not too confidential."

Li Xinmin looked at Qiu Xu and continued: "As far as we know, Qiu Xu's advertisement idea has been well received by the judges and their marketing department."

"But at the office meeting of the general manager of Haitong Electronics yesterday afternoon, your advertising idea was unexpectedly taken down."

"The Vice President Zheng only submitted two other advertisement ideas for discussion and decision."

"Qiu Xu, maybe you can tell some reasons for the changes that have taken place?"

Qiu Xu didn't answer directly, but instead asked: "Manager Li, can you tell me, as a well-known large advertising company in the coastal industry, why do you no longer cooperate with Haitong Electronics?"

"The other party's annual advertising costs are in units of 100 million yuan. This is a rare big customer."

Li Xinmin took a sip from his teacup, closed his eyes for a moment, and then said: "We no longer cooperate with Haitong Electronics, it's just because of one person, Vice President Zheng."

He looked at Qiu Xu with a faint smile, and continued: "I think this person should also be the reason why your advertising idea was suddenly taken down?"

Qiu Xu greeted the other's tentative gaze, did not obscure, and said directly: "It is indeed him."

"I'm not afraid to tell you, he asked me for a kickback, but he was too black-hearted, so I just rejected it."

Li Xinmin nodded and sighed, "I guess so."

He said indignantly: "I also frankly tell you that the reason why we no longer cooperate with Haitong Electronics is because this person's appetite is growing."

"We have worked so hard, but most of it will fall into his pocket."

Qiu Xu was a little surprised, and said, "It's okay to blackmail me a kickback."

"He is so unscrupulous about a company like yours, he is too bold and bold."

"Who gave him the confidence and capital for such nonsense?"

"It's his beautiful sister!"

Li Xinmin took another sentence and said with sarcasm: "His good sister is the lover of General Manager Haitong! This is already an open secret that many people know."

"Of course, this Zheng Jie is not an embroidered pillow, he has actually made some achievements."

"In addition, he bullied all external cooperative units like us, and did not embezzle the company's internal interests."

"So, all Haitong Electronics executives did to him, they just opened their eyes and closed them."

Qiu Xu was surprised and asked curiously: "Manager Li, since you are well informed, do you know the reason why he won my idea?"

"He suddenly took my idea like this, so he should always give others a reasonable explanation."

Li Xinmin chuckles and said: "The statement is that the celebrity spokesperson has great doubts about the male protagonist image in your advertising creative and does not want to appear in this advertisement."

It turned out to be the reason.

Qiu Xu felt a little funny, and drank it in one go.

Li Xinmin mentioned the teapot, and while refilling Qiu Xu, he said: "Qiu Xu, I asked you out this time to talk to you about the transfer of your advertising ideas."

He put down the teapot and said sincerely: "We are willing to buy your original idea at a price of 60,000 yuan."

"Qiu Xu, an idea sold for 60,000 yuan, even the creative director of our company, can not get such a high income for an idea."

Qiu Xu was disapproving. He wanted to buy such a good idea for 60,000 yuan?

This is to pick up the leak!

He was not in a hurry to bargain, but he reminded him kindly: "Manager Li, you may not know exactly. When Zheng Jie and I collapsed, he said categorically that he would block me in the industry. There is no electronics company. Companies dare to use my idea!"

Li Xinmin was startled slightly, then smiled contemptuously, and said with a mockery: "Block? Just him?"

"In the eyes of many insiders in the industry, he is just a joke. He dare to ban it?"

"This is really swollen to the point where I can't recognize myself."

At this moment, Qiu Xu's cell phone rang.

He noticed that this number was the landline number Zheng Jie called that day.

Qiu Xu pressed the speakerphone to answer directly in front of Li Xinmin.

A nice woman's voice sounded, "Is it Mr. Qiu Xu?"

Qiu Xu faintly replied: "I am!"

"I am Haitong Electronics Marketing Department."

"You attended the advertisement creative briefing session organized by us last Friday. The advertisement creative you submitted has passed our review and has been adopted."

"Tomorrow, that is, at 10 o'clock on Wednesday morning, come to the company's marketing department to discuss specific cooperation matters..."

Hearing this, Qiu Xu and Li Xinmin looked at each other, their faces full of puzzlement...

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