The King of Advertising

At 2:30 in the afternoon, Qiu Xu's house, Century Garden Community.

Yu Min, who rushed over in a hurry, looked sweaty.

She took out a few thick documents from her briefcase and handed them to Qiu Xu, saying, "Brother Xu, all the documents are here."

"The boss said that the time requirement is a bit urgent, and it is best to come up with a plan as soon as possible."

Qiu Xu made a cut and hummed softly: "As soon as possible? She thought she was going to the vegetable market to buy vegetables? Should it be?"

"Creativity is something you can't tell."

"Inspiration comes, and that is Li Bai Doujiu's 100 poems. Once it gets stuck, there will be no idea for ten days and a half."

He weighed these heavy piles of information and couldn't help but ask: "Yu Min, did Tan Ya contact all the company's old customers last night?"

Yu Min smiled and said, "Brother Xu, I don't know that."

"These materials were given to me in a hurry by the boss at noon, saying that he asked you, a talented person, to think about creativity."

She stretched out four fingers, "Not many, not many, only four."

Yu Min added: "Two print ads, two TV ads."

Qiu Xu took the materials and sat on the sofa in the living room. He picked up the top copy and looked through it while waving to Yu Min. polite."

"There is a drink in the refrigerator in the kitchen. Take it yourself, and I won't greet you."

"Brother Xu, I won't be polite, it's really hot today, and it's a bit stuffy." Yu Min fanned herself as a fan, and walked to the kitchen.

When she came back with a bottle of juice and drank it, she saw that Qiu Xu had left the previous document aside and was looking through the second document.

Upon seeing this, Yu Min whispered: "Brother Xu, the boss said, if you need any further information or additional information, you can tell me first and she will be responsible for providing it."

Qiu Xu gave a hum, pressed the piece of material that was placed next to him with his hand, and said, "This piece of material..."

He pondered and said: "This is a print advertisement for a high-end custom mattress."

"Mattress ads, what stands out is that they sleep fast and sleep comfortably."

"Generally speaking, the elderly and children wake up most when they sleep, and wake up easily if there is a little trouble."

"But as the protagonist of the advertisement, the acceptance of children is still higher..."

Speaking of this, Qiu Xu's eyes lit up and said, "I have it."

After saying this, he got up and went to his study. With his signature pen, there was a small stack of A4 paper.

Qiu Xu sat back to his original position and drew on A4 paper under the gaze of Yu Min.

As Yu Min moved the signature pen in Qiu Xu's hand, he saw him draw a wall and windows.

Another bed was drawn on the floor. There was a little man lying on the bed. The wind and rain were drawn out of the window with a few strokes, and a very prominent symbol of lightning was drawn.

I have to say that as a graphic designer, Qiu Xu still has some art skills.

Let's put it this way, Qiu Xu's painting skills have at least reached the level of resemblance but dissimilarity.

To put it simply, Yu Min can see what Qiu Xu is painting and what he wants to express.

However, if you look closely, you can't help but complain.

Oh, what is this painting, the more you look at it, the less it looks like.

Just when Yu Min thought he knew all about this idea, Qiu Xu drew a few more strokes.

Suddenly, the background of this picture became a stormy sea, and the child turned out to be sleeping in a yacht.

Outside the yacht, storms and waves.

Inside the yacht, the child is sleeping peacefully.

This kind of strong contrast, Yu Min immersed in his imagination, and his body and mind couldn't help but feel the excitement of standing on the cliff and watching the scenery, as well as an inexplicable sense of peace of mind...

Qiu Xu looked at the masterpiece he had completed and nodded in satisfaction.

He wrote in the blank space of the painting: "The wind and rain are violent outside, the lightning is thundering, the waves are rolling, but the child sleeps on the bed so sweetly."

"Slogan: Sleep at ease, it's that simple, XX custom mattresses!"

After writing these words, he thought for a while and wrote: "The price is ten thousand!"

Later, Qiu Xu signed his name and current date, as well as the specific time of creation.

Qiu Xu took out the second document and looked through it and said: "This is a print advertisement for sugar-free food..."

After pondering for a moment, he smiled triumphantly, "I have it, and it's very simple."

He took out a piece of A4 paper, first drew a biscuit on it, and then drew a line of ants, but this line of ants spared a bend and avoided the biscuit.

Qiu Xu wrote the words "price of ten thousand", and signed the name, time, and time.

He picked up the third document and looked through it.

This is a TV commercial for children's snacks.

Qiu Xu thought for a moment, and once again drew out a piece of A4 paper.

Under Yu Min's gaze, Qiu Xu did not paint this time, but wrote on the paper: "A pair of mischievous twins, the room is messing up, and while his father is tidying up, they are destroying."

"Father was so tired that he lay on the ground and gave up."

"Mom came back and saw the situation in front of her, but she was not angry. She just took out a bag of children's snacks from her shopping bag."

"Mom said, whoever cleans up the room first can eat this snack."

"The two children exploded with infinite fighting power. Almost in the blink of an eye, their father was stunned and cleaned up the room."

"This shot of cleaning up the room is as exaggerated as possible, portraying the two children as little supermen to highlight the infinite attraction of this snack to them and their desire."

In the end, Qiu Xu marked a price of 80,000 for this idea.

He picked up the last piece of information, turned it over, and couldn't help being happy.

This is a technical training school called Deliang, which mainly trains electric welders, fitters, digital machine tools, excavators, chefs and other technical professions.

In the last world Qiu Xu was in, the stalk of the excavator was well-known throughout China.

Every person from Shandong Province may be jokingly asked if they go out, can you drive an excavator?

At the moment, Qiu Xu picked up his signature pen and wrote smoothly: "Slogan: Which one is better for technician training, look for Deliang in the coastal area of ​​China."

"Invite a well-known middle-aged and elderly actor with both virtue and art to speak for the live shooting."

"In the advertisement, supplemented by a brief introduction of school-running characteristics and specialty training, try to make this slogan, "Which is the best technician training, look for Deliang in China's coastal areas" and repeat."

Qiu Xu set a price of 100,000 yuan for this idea.

Finally, he gathered several materials on the coffee table, handed them all to Yu Min, and said, "You can take them back for business."

"You are... this is... finished?"

If Yu Min hadn't seen it with her own eyes, she would definitely think she was dreaming.

It’s only now, ten minutes. The creative ideas for two TV commercials and two print commercials have been completed!

Moreover, although the quality of the finish is not particularly stunning, the quality is still quite high.

Judging by Yu Min from his own perspective, these four advertising ideas are all on the topic, focused, and easy to understand.

Qiu Xu faintly pretended to force: "Yu Min, you are lucky today, and it happened to be a moment when my creativity was flooding."

"Moreover, the difficulty of these four ads is not very high."

He went on to say: "You tell Tan Ya, creative price, I have written all of it."

"This price will never change."

"If the client doesn't accept it, or if you can come up with a better idea, just feel free."

Yu Min said softly, carefully packed these materials into his briefcase, looked at Qiu Xu, and couldn't help but sigh, "Brother Xu, if you still stay in the company, it would be great."

"Brother Xu, don't you know?"

Yu Min complained softly: "Director Tang now only has the preparations for the shooting of the dog food advertisement, and the company has nothing else to do."

"The boss is now in charge of everything in the company, and his temper is much bigger than before."

"The company's atmosphere is much more tense and depressing than before."

Qiu Xu smiled and said: "Our cooperation method is also good now..."

After sending Yu Min away, Qiu Xu forced himself to read the book for more than an hour.

After finally staying up until nearly five in the afternoon, he freshened up and drove to the good owner pet food company...