The King of Advertising

He sent Dong Yazhou away and closed the security door. Qiu Xu and his father smiled at each other and asked, "Dad, I just pretended to be arrogant, is it a bit too much?"

Qiu Hongqing laughed, patted Qiu Xu on the shoulder hard, and said, "I haven't seen it at all, it can be said that it is just acting in true colors."

"Before you realized and forge ahead, you basically looked like a bear!"

Qiu Xu became depressed and argued: "Dad, I haven't been so bad before, am I?"

Qiu Hongqing ignored his question, sighed and said, "Son, to tell you the truth, I decided to pick up the neighbor's bargain. I still feel a little guilty, thinking that we are taking advantage of the fire."

"Unexpectedly, Dong Yazhou really followed our design and spared no effort to tempt us to take over his hot baggage, without warning us at all."

Qiu Xu smiled lightly: "As long as I can jump out of the fire pit, who will care about the lives of others."

"Dad, that's okay. In the subsequent negotiations, we can desperately keep prices down and impose harsh conditions."

Qiu Hongqing gave a hum and said, "Let's have breakfast."

"After breakfast, we have to pretend to be tempted by our interests, and go to the field to visit the beer stored in the warehouse."

Qiu Xu reminded again: "Dad, manpower!"

"Once this matter is officially put into operation, the warehouse management, loading and unloading, and delivering wine everywhere will require a lot of manpower..."

Qiu Hongqing smiled triumphantly: "You don't have to worry about this helper."

"I have been doing coolies this year, and I have not gained much, but one thing is that there are quite a few honest people I know who make money from sweat..."

After breakfast, the father and son drove the Wrangler to the material warehouse in the eastern suburbs. Accompanied by Dong Yazhou, they visited the large amount of beer stored in the warehouse.

After that, the two drove away.

But more than half an hour later, they went back again, avoiding Dong Yazhou, and quietly looking for the steward of the beer warehouse alone, stuffing them with two hundred yuan, and asking many questions in private.

After the father and son left again, the forty-year-old, simple-looking treasury took out his mobile phone and dialed a call.

"Boss, you really guessed it, the two of you are back."

"They asked a lot of detailed questions, and I answered them based on your account..."

At 1:50 pm, Qiu Xu appeared at the Haitong Electronics Company in Huijin Building.

He received a call from the Haitong Electronics Marketing Department, saying that he wanted to discuss the specific shooting of the advertisement.

Walking into the small meeting room of the marketing department, Qiu Xu once again saw Wu Jianwen and his two familiar subordinates, as well as a woman in her thirties with slightly rough facial skin.

After Wu Jianwen's introduction, Qiu Xu learned that this is Liu Yue, a well-known advertising director in the industry!

Liu Yue looked at the young Qiu Xu, who seemed a bit too much, without any contempt, and solemnly said: "Mr. Qiu, I have carefully studied the advertising creativity you designed for Haitong Electronics."

"There is no lack of delicacy in the witty laughter, the turning point is seen in the seductive narrative, and the product introduction is natural and credible. It is a creative style I like very much. I hope we can have more opportunities for cooperation.

Qiu Xu said politely: "Thank you, Director Liu, for your praise. I also hope that there will be more opportunities for cooperation."

At this time, Han Yu, the new head of Haitong's electronic marketing department, accompanied by two subordinates, entered the conference room.

After a few people took a seat, Han Yu said: "As for the changes in the company's leadership, you must have known from various channels, so I won't introduce them more."

"Let's talk directly about the specific work."

"Let me report one thing first. The company and the big star Yao Kun have reached an agreement on the endorsement negotiation."

"In the next two years, Yao Kun will continue to be the spokesperson of the company's products, and the male protagonist of our product advertising."

Qiu Xu had known about this for a long time, and Yao Kun had angered with him.

Qiu Xu only has opinions on Zheng Jie, and his impression of Haitong Electronics is pretty good.

Therefore, he changed his mind on Yao Kun to renew his contract and had no additional ideas.

Han Yu continued: "This Friday at 3 pm, the company will hold a reception reception..."

He paused, took three invitations from his assistants, and handed them to Qiu Xu, Wu Jianwen and Liu Yue respectively, "I hope the three can take the time to participate."

The three of them accepted the invitation and expressed their opinions that they would arrive.

Haitong Electronics, as a leading listed company in home appliances and electronics in Binhai City, hosted the reception, and most of the participants must be well-known business figures in Binhai City.

This is a great opportunity to meet customers, and Qiu Xu will naturally not be absent.

Han Yu continued: "At that time, Yao Kun will be there and sign the renewal agreement with us on the spot."

"Our other female celebrity spokesperson, Tom Fey, will also be there."

Han Yu explained to Qiu Xu: "Mr. Qiu, after the discussion of our marketing department, your creative advertising plan uses Yao Kun as the male lead. The advertising plan submitted by Vice President Wu will have Tang Fei as the female lead. "

"These two ads will be put on the market at the same time."

Qiu Xu smiled and nodded in response.

He said in his heart that he really deserves to be a big company, and he puts two big stars in an advertisement at once, which is really not bad for money.

Wu Jianwen looked at Liu Yue, "Have you decided on the advertising shooting plan?"

"The company hopes that the new commercial can be filmed as soon as possible, so as to cooperate with the launch of ultra-high-definition television.

Liu Yue, Qiu Xu and others understand the feeling of seeing some results as soon as possible when the new leader comes to power.

Liu Yue pondered and said: "The scene design and shooting of the advertisement designed by Mr. Qiu is relatively simple. It is prepared in the early stage. As long as Yao Kun's time permits, one day's shooting time is sufficient."

She said with embarrassment: "The advertisement designed by Zhongcheng has a large shooting scene, and there are many shots of the protagonist. There are also many dance and fan interaction shots. It is estimated that it will take three to five days to shoot."

"When we communicated with Toffee these two days, she said that the schedule has been very tight recently..."

Han Yu frowned and asked, "What time can she release for the shooting of the commercial?"

"At least one month later." Liu Yue replied softly!

"A month later?"

Han Yu’s eyebrows were twisted and said: “The ultra-high-definition TV developed by the company has been finalized and passed various tests. The production line is being modulated, and the product will soon be put on the market on a large scale.”

"One month? We can't wait that long."

Liu Yue glanced at Qiu Xu and said softly: "Vice President Han, Tang Fei had a suggestion that she can exchange with Yao Kun, so that she can squeeze a day out to shoot the advertisement that Mr. Qiu created. !"

Hearing this, Qiu Xu was startled.

Yao Kun, who was seduced by a beautiful woman, was replaced by Tang Fei, who was seduced by a hunk, how could it feel that there was some violation!

Han Yu directly refused: "No."

"my country's traditional culture has always been more demanding on women. This role, Tang Fei, is not suitable."

"Tom Fei is really out of schedule?"

Liu Yue shook her head and said: "Her agent has shown us her latest schedule. There really is no such long window time."

Han Yu stretched out his hand and rubbed his eyebrows, looked at Wu Jianwen and Qiu Xu, and asked, "What advice do you two have?"

Wu Jianwen asked tentatively: "Can Yao Kun also appear in this advertisement?"

Han Yu shook his head slowly and said: "In a short period of time, two advertisements starring Yao Kun will be put on the market, and the advertising effect will be weakened! Moreover, Yao Kun's schedule is not necessarily easier than Tang Fei. ."

He looked at Qiu Xu again and asked, "Mr. Qiu, do you have any good suggestions?"

Qiu Xu hesitated and said, "I thought of an immature idea."

He looked at Wu Jianwen and said, "Second brother, this is just my personal suggestion, without any offense."

Wu Jianwen chuckled and said, "Qiu Xu, you just say it. If you are in our advertising business, you are afraid that you have no ideas."

Qiu Xu organized the language and said: "Zhongcheng's advertising plan, if you modify it appropriately..."

After a pause, he went on to say: “For example, fans waiting outside the venue, in order to effectively interact with celebrities, some took out their mobile phones, some took out their tablets, smart watches, and high-definition TVs. There is hi-fi sound..."

"In this way, this advertisement has become a family event for Haitong Electronics."

"In this way, the launch of this advertisement does not have to be stuck at the time when the ultra-high-definition TV is launched.

Han Yu touched his chin, pondered for a moment, and said, "Mr. Qiu, when you say that, I have a feeling that the advertising plan submitted by Vice President Wu is really suitable for a concentrated display of the company's various products!"

"Vice President Wu, what do you think?"

PS.

The winter solstice is also the first day of entering the nine, which means that the coldest winter is coming.Watching book friends pay attention to cold and warm!

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