The King of Advertising

"I'm sorry, I'm sorry, it's all my fault, I'm too late."

At 10:41 in the morning, Qiu Xu, who hurriedly walked into a teahouse private room on Jianshe East Road, put his hands together, and kept facing a middle-aged man with long earlobes and a 27-year-old young man in the private room. , Owe an apology.

Yaya, from last night to today, all of Qiu Xu's mind was occupied by the marriage.

If Lin Xi hadn't mentioned it, he would really not remember it.

Today I have an appointment to meet with President Lu of the Luyuan Group.

Lvyuan Group is an established company that started out as a fruit juice beverage.

Ten or twenty years ago, the advertisements of Luyuan Juice were overwhelming.

At that time, as long as you turn on the TV, no matter which channel you change, you can see its juice drink ads.

Only in recent years, with the rise of competitors, Luyuan Juice has gradually faded from the public eye.

Qiu Xu checked on the Internet and found that Lvyuan Group has become a diversified group with more than a dozen companies including investment companies, real estate companies, home appliance hypermarkets, and electric car companies.

With such a powerful group, Qiu Xu is very much looking forward to today's meeting.

It's just being mixed up by the big event of life...

Qiu Xu was abruptly late for the meeting at ten o'clock for more than forty minutes.

Facing Qiu Xu's apology, Lu Xingfa sat there drinking tea with his face as usual, without any expression.

The young man beside him said with an unkind expression: "I said Qiu Xu, you called us at 9:56 and told us to be late. If you are late, you will be late for more than 40 minutes."

"Our time costs tens of thousands every minute, do you know?"

Knowing that he was wrong, Qiu Xu continued to apologize, "I'm really sorry!"

"I originally looked forward to and valued the meeting today. It was just a sudden major event in life that caused me to be in a mess. I suddenly forgot the arrangement of the meeting."

"I'm really sorry."

Having said this, Qiu Xu apologized to Lu Xingfa and the youth again.

"What kind of life event can we wait for you for nearly an hour?"

"Qiu Xu, your behavior is the greatest disrespect for your collaborators, and it is a serious dishonest behavior."

"Yes……"

Seeing the young man's unrelenting accusation, Lu Xingfa just sat there and said nothing, Qiu Xu was immediately annoyed.

He stood up straight, interrupted the youth's words, looked directly at Lu Xingfa, and said sternly, "Mr. Lu, I know that it is very wrong for me to be late for such a long time."

"However, since you didn't leave, you can see that you are also looking forward to today's meeting."

"In that case, why not hide your dissatisfaction and complaints in your heart, and hello and I will start a formal meeting?"

Seeing Lu Xingfa raised his head to look at him, Qiu Xu smiled and continued: "We are just possible collaborators with each other. We will not survive until whoever leaves."

The implicit meaning of his words is that one more customer is not many, and one less customer is not many.

If you don't stop like this, I'll just slap my ass and leave. I won't wait.

Upon hearing this, the young man's face became angry, and he was about to speak, but was stopped by Lu Xingfa's hand.

Lu Xingfa stood up with a slight smile on his face, and said, "Brother Qiu, you are right."

"Since both parties are looking forward to today's meeting, there is no need to care about these little things!"

"I have lived in vain for so many years, and I still don't have the clarity of your little brother."

He reached out and pointed to the seat opposite the coffee table, "Please sit down!"

Qiu Xu sat down drastically and chuckled: "Mr. Lu, you didn't want to be transparent, but you have been famous for many years. It is estimated that you have not been given face by a small person like me for many years."

"For a while, it's normal."

Seeing Lu Xingfa's mouth twitched, the young man was even more angry. Qiu Xu said bluntly: "I won't talk nonsense."

"You mention your needs, and I will come up with a creative plan."

"If you agree, then cooperate."

"If you don't approve, I will leave immediately and won't get in your eyes anymore."

Having said this, Qiu Xu took out his mobile phone and put it on the coffee table, and asked: "I need to record our conversation, do you mind?"

Lu Xingfa squeezed out some smiles and said, "Don't mind."

"Brother Qiu, it's refreshing."

"Then I will just talk about the needs..."

At Lu Xingfa's gesture, the young man opened the suitcase beside him and took out a few large plastic bottles of two-liter concentrated juice, and several 500-ml bottles of juice drinks on the coffee table.

Qiu Xu is familiar with large bottles of concentrated juice.

This is the flagship product of Luyuan Juice. My mother sometimes buys one or two bottles and puts them in the refrigerator and drinks them with purified water.

Qiu Xu likes the peach juice flavor they produce the most.

As for these 500ml bottles of juice drinks, Qiu Xu has never seen the new outer packaging.

He guessed that this should be a new product developed by Luyuan Company.

Lu Xingfa stretched out his hand to touch the concentrated beverage bottle on the coffee table and sighed: "Don't hide it from my little brother, the focus of the group's work has been heavily involved in investment, real estate and other businesses in the past few years, and there has been insufficient emphasis on juice drinks."

"In just a few years, this market share has been overtaken by competitors."

"The juice beverage business is the foundation of the group."

"We want to regain our lost market position, and ask Brother Qiu to think of some good advertising ideas!"

Qiu Xu also reached out and picked up a bottle of concentrated juice, weighed it, and thought, "Lvyuan Juice is an old brand with a history of nearly 20 years. Except for children under ten years old, people of a little bit of age don’t listen. Ever, or never drunk."

"So, Luyuan Juice has a huge potential user base."

"Especially your flagship product, this concentrated juice, because the price is relatively high, and the buying groups are mostly people between 30 and 50 who are the masters."

"They can be said to be the most loyal consumers of your Luyuan Juice..."

Hearing this, the young man sitting next to Lu Xingfa just said with disdain, "You don't need to say this at all."

"If we didn't know this, we would not select this juice concentrate separately from the many classic juice drinks we produce, as the company's first shot to regain its market position."

"Qiu Xu, you don't need to analyze, just dry the goods."

Qiu Xu glanced at this person and said directly: "The first suggestion is to change the packaging."

As soon as he finished saying this, the young man took out a few two-liter cartons made of milk cartons from his suitcase, with a plastic bottle seal that could be easily unscrewed.

"This is our new packaging, environmentally friendly, natural, easy to open, and easy to dump."

The young man took the paper box in his hand, shook it towards Qiu Xu, and said triumphantly: "Qiu Xu, judging by your professional eyes, is our new package tall enough?"

"Is there any room for improvement?"

Qiu Xu couldn't help but roll his eyelids, knowing that the other party had the intention to slap his face.

He picked up the teapot by himself, poured himself a cup of tea, and took a sip.

Qiu Xu put down his tea cup and said lightly: "For people between the ages of 30 and 50, housewives are mostly in control of household purchases. Because they have to take care of the children and the elderly at home, their requirements for products are first of all quality. "

"The second is the price, benefits and many other aspects."

"However, for such a housewife, one requirement is deep-rooted, from the heart, and that is frugality."

"If this packaging, change to a beautiful glass bottle..."

After a pause, Qiu Xu slowly said: "After drinking the juice, this glass bottle can be used as a vase, or as a water bottle for cold water, or for other purposes."

"Do you think, at about the same price, which packaging will these housewives choose?"

"Qiu Xu, we haven't considered the issue of glass packaging!"

The young man laughed and said with a slight sarcasm: "Qiu Xu, you probably don't know, there is another cost consideration, right?"

"The cost of this glass packaging is the highest."

Qiu Xu felt resentful and retorted, "If you reuse it, you should be able to effectively reduce this cost."

Then he took a deep breath and calmed himself down.

Qiu Xu decided not to continue to pull with each other in areas that he is not good at, and then said: "Which packaging format to use, you should consider and decide by yourself."

"I said an advertising idea..."