The King of Advertising

Qiu Xu took a professional advertising book and walked into a cafe called Siji Sunshine near the stadium.

He found a relatively secluded booth, ordered a cup of Earl Grey tea, and ordered a refreshment.

Qiu Xu took a sip of black tea and used his mobile phone to open the Chinese website of Global Express.

After a quick look, Qiu Xu found that this logistics and express company, which originated in the UK, is really powerful, with business covering six continents, hundreds of large cargo aircrafts and nearly 100,000 global employees.

Its service tenet is fast, safe and efficient!

At this moment, Qiu Xu's first thought was that the creative advertising related to express delivery was the fire brigade.

Several firefighters opened the back door of a large box truck painted with the logo of the express company, preparing to drive the firetruck inside to save the residential fire that was close at hand.

Qiu Xu feels that this idea is not so novel and unique, perhaps the world has already existed.

He searched on his mobile phone, and he found a similar advertising idea.

Moreover, this idea is not very closely related to the international and intercontinental logistics express business that Global Express currently operates in China.

Qiu Xu thought for a while, but didn't think of a better idea, so he didn't think about it for the time being.

He put down the phone and took a bite of the pastry. When he was about to pick up the book to read, the phone rang.

It's a call from Fatty.

"Qiu Zi, I passed the audition and signed a contract."

"I finally got to this day, and I can play a film and television role with many lines."

The fat man’s voice in the phone was a little loud, almost yelling frantically, Qiu Xu had to hold the phone farther from his ears.

"Qiu Zi, thank you!"

"Shen Ling told me that you helped me get such an opportunity by being her teacher and guiding her in music creation."

Upon hearing this, Qiu Xu asked: "Did you see Shen Ling?"

"Well, she picked me up at the airport and accompanied me throughout the audition."

"Also took me to visit Xiangcheng, invited me to dinner, and took good care of me."

"I know, she is all about your face."

Hearing this, Qiu Xu was very puzzled.

What is the purpose of this fellow Shen Ling?

As far as this TV series character is concerned, it is impossible for Shen Ling to help the fat man win without paying or losing some benefits.

Her unilateral contribution really caused some kind of abnormal love for herself?

After thinking for a while, Qiu Xu didn't think of any clues, so he didn't think about it anymore.

"Fatty, when does this TV series start?"

"At the beginning of November, I already got the script, Ho Ho..."

The fat man's voice was still full of excitement.

Qiu Xu said lightly and said, "Be prepared. This may be your chance to take off and become famous."

"Qiu Zi, I understand that I will take this opportunity as the only opportunity in my acting career and go all out."

The fat man stated on his cell phone: "I will prepare with the idea of ​​being benevolent if you fail to succeed..."

"Be careful to use too much force, it will backfire!"

Qiu Xu reminded him and asked some related things, and then hung up the phone.

At this time, he found that he had received several photos from Qiu Ran and Lin Xi on his mobile phone.

It's all a group photo of these two guys and Ling Han, as well as the performance stage, and some scenes in the venue.

After flipping through these photos, Qiu Xu opened the book and began to read slowly...

Qiu Xu doesn't like to learn much, but the reality forces him to work hard.

He knows that advertisements that can be clearly remembered by him today must have characteristics and uniqueness.

But for some advertisements in his mind, Qiu Xu couldn't see what it was so good about.

You can’t ask someone to pay for an advertisement idea, just throw one out, and tell the other party bluntly that this is a good advertisement, use it, don’t ask what is good about it.

Advertising creativity is the job of a cultural man.

There is not much ink in my stomach, and I can't tell a reason, and I will be laughed at.

In order to prevent him from walking around the world with only one sentence, Qiu Xu could only force himself to read more.

What I like to hear is that after nearly a month of hard work and persistence, Qiu Xu's reading habit is slowly taking shape.

At least holding boring professional books and sitting for an hour or two is no problem.

Time passed unconsciously, Qiu Xu, who was reading quietly, was awakened by the piece of cake that suddenly appeared in front of him.

He looked along the hand holding the cake, and saw a kind old man who looked more than 50 years old and was elegant and gentle.

"Small pastries from the store!"

Seeing some doubts on Qiu Xu's face, the old man Qing Jun explained: "In the past few years, few people, especially young people, have been reading paper books so hard in coffee shops."

"Young man, you feel good for me, just give you a cake!"

"thank you boss!"

Qiu Xu thanked him, closed the book, and said modestly: "Actually, it is for my own better work and survival that I sink my heart to read books. I have to read books because of the pressure of survival."

The old man Qingjun chuckled and said, "No matter what the reason is, it is worthy of praise."

"The Way of Creativity!"

The old man Qingjun read the name of the book in Qiu Xu's hand and asked, "You are advertising?"

"Back to school?"

Qiu Xu chuckled and said: "By chance, advertisers who join this industry halfway through are not professionals who study advertising."

The old man Qingjun said softly, "You call yourself an advertiser, but you have a work?"

Qiu Xu picked up the phone and called up the dog food ad.

"Taste the boss!"

The old man Qingjun took the phone, looked at it for a while, and looked at Qiu Xu with some surprise.

He sat down directly opposite and said with his jaw: "It's been a long time since I saw such a spiritual advertisement."

"Young man, are there any other works?"

Qiu Xu took back his mobile phone and called up a few pictures. While showing them to the old man, he explained: "These are print ads and physical ads that have been put on the market."

While watching, the old man whispered, "Customized mattresses are so-so, it's a pass."

"Sugar-free food, ants, it's kind of interesting."

"Huh, straw ads?"

The old man looked up at Qiu Xu and said: "Yesterday a little girl who claimed to be an employee of Sijia Advertising Company came to me and said that she could provide all kinds of straws to the store for free."

"Seeing that this form of advertising is still new, I agree with it, and I support it."

"This Sijia ad?"

Qiu Xu smiled lightly: "I have set up a studio by myself. This Sijia advertisement is my close partner."

"This form of laser engraving advertisements at the elbow is the first thing I came up with."

The old man gave a soft voice, approvingly said: "Young people are flexible minds, not bad!"

"Keep going……"

Qiu Xu flipped through the next photo.

The old man gave a soft voice again, and asked: "You didn't think of the advertising format of the subway handrail column, right?"

Qiu Xu said with some complacency: "It's what I occasionally thought of."

The old man urged: "Continue! Continue! Young man, I am more and more interested in you."

Qiu Xu took the phone back and said, "No more for the time being!"

"A few ads are still in production and have not yet been put on the market."

The old man uttered a bit of intent, and after looking at Qiu Xu a few times, he suddenly asked, "Young man, what do you think is a good advertisement?"

With such a simple question, Qiu Xu would naturally not get stuck.

He pondered and said: "Under the same advertising investment and coverage, an advertisement that remembers, spreads, and sells is a good advertisement."

"The core evaluation criterion is to sell."

"Ads that can't generate sales are just being hooligan!"

The old man smiled slightly and said, "Then you can specifically talk about how to make an advertisement remember."

Seeing that the old man intended to take a school entrance examination, Qiu Xu rallied and began to show off what he learned from books during this period.

The old man listened, interjecting from time to time, and then asked Qiu Xu some other small questions.

In this way, almost an hour passed in one question and one answer.

Qiu Xu was a bit dry and had to ask the clerk to bring a glass of lemonade.

The old man looked at Qiu Xu, who felt good about himself, but shook his head with some regret, and said, "Young man, you said that you joined the advertising industry halfway through, and I believe it."

"From your work, you are a very agile and flexible creative genius."

"But judging from your answer, your understanding of advertising is still superficial!"

"Although it is not too late to learn when you start."

"However, I found that you are just mechanically copying some theoretical knowledge, not only did you not understand it thoroughly, but you also have no system at all."

"Young man, if you study blindly and inefficiently like this, not to mention, it may also interfere with your creative thoughts, and your creative aura will gradually dissipate, making everyone confused."

These few sentences surprised Qiu Xu!

Could this old man have a great background?

He corrected some attitudes and said respectfully: "I have been groping for all these hours, and I lack the guidance of a famous teacher."

"I also ask the boss for his advice..."