The King of Advertising

Faced with Qiu Xu's request, the old man Qingjun didn't shirk at all, but waved his hand and asked a female clerk to bring paper and pen.

I saw him slurping a few lines on the sticky note, then tore it off and handed it to Qiu Xu.

When Qiu Xu saw it, he was secretly broken!

Let's not talk about the content of this writing, just look at this good handwriting, clear and elegant, and you know that this person is not simple.

The ink in the stomach should at least be measured by "bucket".

""Confessions of an Advertiser" by David Ogilvy!"

""How to Advertise" by Sig Logar!"

Qiu Xu read it in a low voice and looked at the old man Qingjun inquiringly.

The old man Qingjun explained softly: "You should not read other professional advertising books."

"Read these books in order first, and when you finish reading and have a good taste, then come to me."

"At that time, I will give another study list for the next stage."

Qiu Xu stood up and tidied his clothes.

He owed his body and said solemnly: "I am a newcomer to the advertising industry and enter Qiu Xu after the end of school."

"Dare to ask the boss where you are?"

The old man Qingjun laughed and stood up, and said, "I am not the owner of this store. This store belongs to my ineffective daughter. Before the National Day, she and her boyfriend ran abroad to travel. Leave it to me to take care of it."

"I'm a teacher at Binhai University's School of Media, Jianbai Liu!"

Seeing the expression of surprise and joy on Qiu Xu's face, Liu Jianbai said warmly: "You are quite creative in advertising. I am happy for a moment. I am so cheeky and good to be a teacher. I hope you don't mind!"

Qiu Xu respectfully said: "Teacher Liu, this is something I cannot ask for."

"I have always had the idea of ​​further studies, but because of my shallow knowledge and lack of experience, I dare not rush."

"I didn't expect a lucky chance encounter with a famous teacher today to mention something."

"Ms. Liu, thank you!"

Having said this, Qiu Xu bowed deeply to Liu Jianbai.

Qiu Xu had indeed thought about and planned the idea of ​​further study.

He knows his own family affairs, and the advertising ideas in his mind are all sourceless water, but they are not continuous.

One day, there will be a moment of light.

Qiu Xu wanted to wait for some achievements in his work and be stable in all aspects.

At that time, through self-study, I made more ink in my stomach, so I could make myself look like I was able to find a chance to enter the university, further study, and become a real advertiser.

Unexpectedly, tonight I met a college teacher who admired himself and gave him advice.

Therefore, Qiu Xu's bow to Liu Jianbo is sincere.

After receiving Qiu Xu's gift, Liu Jianbo said: "Qiu Xu, study these books carefully."

"Next time you come to see me, I will take the exam."

"If your answer does not satisfy me, you don't need to think about the next stage of the book list."

Qiu Xu said: "Teacher Liu, I won't let you down."

Liu Jianbo hummed softly and said, "I'm going to take care of the business in the store, so I won't bother you with reading and waiting."

"I hope that when we meet next time, we can see more aura of advertising works created by you..."

After Liu Jianbai and Shi Shiran left, Qiu Xu hurriedly used his mobile phone to open the School of Communication of Binhai University to find the teacher Liu Jianbai.

I really don’t know if I don’t check it.

This Liu Jianbai is more than a teacher, he is actually a doctoral supervisor and professor at the School of Media, a great figure.

Qiu Xu glanced at Liu Jianbai, who was back at the coffee table, and decided secretly that such an awesome and cheap teacher must be caught...

Next, Qiu Xu can be said to be devoted to the great cause of reading.

Until more than an hour later, he was interrupted by a phone call from Han Yu.

"Mr. Qiu, the basic framework of the new company has been constructed."

"We will spin off the Group's Haitong online shopping mall and merge it into the new company to build a brand new online shopping mall based on it."

"About the new name of the website, after several internal discussions, we currently have two choices, one is Dingdong.com and the other is Maimaimaiwang."

"Dingdong.com, simulating the sound of a doorbell. The slogan is, Dingdong, the price you bought has arrived."

"The slogan of buying, buying, buying is, if you buy a good deal, then buy up and buy."

"Mr. Qiu, you are everyone in this respect, what suggestions do you have, or a better name?"

According to Qiu Xu, this Dingdong.com is better than Buymaimai.com, not worse than the name Pinduoduo.

Moreover, the name of the website is easy to remember. The final thing depends on how much money is invested in promotion.

He chuckled: "After the website goes live, there will be a large-scale promotion. Whether it's Dingdong or Buying, it's catchy and easy to remember. It's a very good name."

Qiu Xu suddenly thought of one thing and said: "If you consider the future listing of overseas or the promotion of the website abroad, I would prefer to use the name Dingdong."

"This is an onomatopoeia. It is easy to understand no matter what kind of text is abroad."

Han Yu’s laughter came from the phone, "Mr. Qiu, this point you mentioned is very important."

"At present, the influence of the two major domestic e-commerce giants has long gone beyond national borders."

"Our goal, naturally, can't be worse than them."

"Mr. Qiu you mentioned that, I am also inclined to the name Dingdong.com."

After a pause, Han Yu's voice continued to be heard from the phone, "At present, the team is working overtime to do copywriting and other preparations. Once the documents are prepared, we will hold an investment briefing for our core partners."

"This project has a start-up capital of one billion yuan."

"Haitong Idea intends to invest 500 million yuan, and it will also raise 500 million yuan from partners."

"About your consulting fee, Mr. Qiu..."

Hearing this, Qiu Xu immediately increased his concentration, which can be said to be full of concentration.

"Our internal discussions agreed that your idea is worth tens of millions."

"Mr. Qiu, this ten million, do you want cash, or do you want the equivalent of ten million original investment shares?"

Although they all pay attention to security, when thinking of the success of this idea, Qiu Xu decided: "Original investment shares!"

Han Yu laughed and said, "Mr. Qiu, I have great confidence in the success of this project, just like you."

"I believe that in the near future, our investment will bring several times, even dozens of times the return."

"Mr. Qiu, we want to hire you as a consultant for the new project company. What do you think?"

After inquiring, I learned that this consultant only needs to participate in some decision-making discussions when necessary, and respond to their consultations. At the same time, there is a lot of time for consultants every month, Qiu Xu gladly agreed.

Only half an hour after he agreed, he regretted it, very regretful.

Yeah, Han Yu treated him as a consultant and kept asking questions directly on the phone.

Qiu Xu had to recall the memory of Pinduoduo with all his strength, coupled with some of his own understanding, to answer Han Yu...

Through the floor-to-ceiling windows facing the street, Qiu Xukui suddenly discovered that the flow of people outside had increased dramatically.

He realized that the concert was over.

"Mr. Han, the concert is over, I need to pick up my sister and girlfriend."

"Let's do this first."

Qiu Xu didn't wait for the response from the other party, so he hung up the phone, got up and left the cafe...