The King of Advertising

The next day, Wednesday morning!

When Qiu Xu and his mother came to the company of Xiangtai Building, they unexpectedly discovered that Hao Jia had arrived long ago and had already taken care of the hygiene of the office.

Meng Ying urged: "Hao Jia, there are not many things in the company right now, so I don't use it so early."

Hao Jia chuckled: "It's not that I came early on purpose. After I sent Xia Qi to school, I came here directly."

"The main reason is that the distance is close, convenient, and less time on the road."

She asked again: "Sister Meng, President Qiu, how do you put the gifts that guests gave yesterday?"

It opened yesterday and the celebration gifts from all parties are now placed in the financial office.

There are mainly several large pieces, such as a mahogany feng shui sailing ship with a height of more than one meter, a horse-shaped root carving with a longest diameter of nearly two meters, and a Chinese ink painting of a galloping horse mounted in a frame sent by Lu Boyong.

Meng Ying admired the galloping horse and said, "Son, the master of Chinese painting Zhou Qing, I checked it on the Internet yesterday and he is very famous."

"The price of his large-scale Chinese paintings at auction starts at four or five million yuan."

"How can this picture of a galloping horse cost 600, 700,000 yuan? Is it safe to put it in the company?"

Qiu Xu laughed and said: "The building has property and security, and there is monitoring everywhere. Safety is still guaranteed."

"It's really missed by a deliberate thief, it's actually even more unsafe to keep it at home."

"Hey, Xi Xi also sent a calligraphy and painting, saying what kind of master..."

"Master Jiang Keliang calligraphy!"

Meng Ying took Qiu Xu's words, took out the painting tube from the desk drawer and handed it over.

"I also checked it on the Internet. It is also very famous. The vice president of the National Calligraphy Association said that it is a million gold for one word."

Qiu Xu unscrewed the cover of the painting tube, took out a scroll, and slowly unfolded it on the desk, a few three-pointed official script characters appeared in front of a few people.

"There is no beginning for extravagance, but the end is hard to overcome!"

Qiu Xu read it gently, and said in a deep voice, "This is Xixi's parents reminding me to guard against arrogance and rashness, and be as careful as ever?"

Hao Jia echoed: "It should be so."

"Mr. Qiu, you can achieve such an achievement in a short period of time. In the eyes of outsiders, you are definitely young and successful, and everything is going well. It is reasonable to mention this."

"When the end is as careful as the beginning, nothing will fail."

Qiu Xu nodded lightly and decided to say: "Then, I will keep this writing at home and be alert to myself every day, so as not to raise my tail."

Meng Ying laughed and said, "I want your dad to read it once a day, so that he won't know who he is."

"Son, hang this galloping horse picture in your office? Root carving in the office lobby? Sailing boat in the reception room?"

"These little gifts, put them in the showcase?"

Qiu Xu responded, "Just follow your mother's opinion..."

With the help of several gay men from Sijia Advertising, it took more than half an hour to put the three big pieces one by one.

Standing in front of the desk, Qiu Xu looked at the furious horses hung on the wall with flying hooves and fluttering manes. He felt a little bit as if he had become a domineering president, motivated and slammed Fang Yao...

Following the soft knock on the door, Qiu Xu saw Gao Xiao standing at the door holding a laptop.

"Has the floor plan of Huasheng Auto completed?"

Gao Xiao gave a hum, opened the laptop and showed it to Qiu Xu, "Mr. Qiu, please take a look."

Qiu Xu looked at the picture that occupies more than half of the screen. In the center of the picture is the Huasheng SUV. The right half of the car is brand new, and the left half is covered with dust and dirt.

The transition in the middle is quite natural, without seeing the rigid splicing feeling.

Several people dressed up as business elites on the right, as well as hares, monkeys, and wild deer standing upright and peeking at the interior of the car on the left are quite vivid, without the impression of cutting out.

The background is also quite appropriate.

Qiu Xu nodded in satisfaction and said, "It's pretty good, size?"

Gao Xiao showed, while introducing: "This is the size of the promotional color page requested by the other party."

"The design of roll-up banners, the design of large-scale outdoor printing, and the design of large-scale printing advertisements along the highway..."

Qiu Xu checked them one by one and said: "It should be okay, you send it to my mailbox..."

When Qiu Xu sent this graphic design advertisement to Huasheng Automobile, Wu Jianwen from Zhongcheng Advertising arrived as scheduled.

Wu Jianwen first admired the Galloping Horse for a while, and Yu Han said enviously: "Brother Qiu, this painting of Master Zhou in your office, compare our CEO's office to this picture!"

Qiu Xu made a soft cut and said, "Second brother, this similar masterpiece is not unavailable in the calligraphy and painting market."

"With your boss's economic strength, it is easy to buy a piece of cultural relics and ancient paintings."

At this time, Hao Jia opened the door and brought hot tea.

Qiu Xu and Wu Jianwen were in the meeting area, and after sitting between the host and the guest, Qiu Xu directly asked, "Second brother, let's go, what big project did you bring?"

Wu Jianwen took a sip from his teacup, and Gu left and right said to him: "The advertising award selection conference held by the my country Advertising Association is generally held at the end of February or early March after the Spring Festival."

"The most valued and most valuable awards are the top ten creative video advertisements and the top ten creative print ads."

He slowly introduced: "In addition, there are awards for the best public service announcement, the best advertising music, the best advertising animation, the best advertising word, and the best advertising director."

Qiu Xu couldn't help smiling and said, "The Oscar in advertising?"

Wu Jianwen nodded and smiled: "Almost."

"At that time, hundreds of colleagues from the advertising industry all over the country gathered together for various keynote speeches and special events, as well as equipment and equipment exhibitions held by related companies."

"It can be said to be an annual event in the advertising industry."

Qiu Xu said with some doubts: "How come I never know about such a grand event in the industry..."

Speaking of this, he woke up and said: "There are restrictions on the qualifications for participation in this event?"

Wu Jianwen nodded and said: "The participants and units are invited by the Association Council."

"Of course, advertisers who have not been invited can also participate, but some conferences and activities cannot participate."

He analyzed: "You haven't been in the business for a long time, the scale and business situation of Sijia Advertising..."

Qiu Xu was somewhat clear, and chuckled softly: "Second brother, you told me this, are you planning to invite me to the event next year?"

Wu Jianwen smiled and said, "My real idea is to let you participate in next year's advertising event as the creator of the top ten creative advertisements."

Qiu Xu asked a little puzzled: "Second brother, you said yesterday that I am not eligible to become a member of the Advertising Association."

Wu Jianwen tempted: "In fact, this can still be flexible."

Qiu Xu echoed and asked: "For example..."

Wu Jianwen whispered: "Cooperation! The idea of ​​an advertisement is the result of one person, but two people, or even a team."

Qiu Xu understood, hehe smiled and said, "Second brother, you mean that I work with your Zhongcheng people to create an advertisement to participate in the selection of advertising awards?"

He said in a playful way: "Presumably this creator, or the first signature, is your main recommendation candidate?"

Wu Jianwen said with a quizzical expression: "Although the nomination of this selection advertisement, and even the final selection, it mainly depends on the quality of the advertisement."

"However, Brother Qiu, you have to understand that the level of creative level of this advertisement is subjectively determined, and there will inevitably be some disputes."

"So, just like the Oscars today, the necessary relationships, contacts, public relations and investment are indispensable."

Wu Jianwen added: "Of course, we will fully compensate you in other ways..."