The King of Advertising

After sending Xie Cong and Liang Bing away, Qiu Xu immediately welcomed Wei Guobin, the marketing director of Yaohui Shoes Industry, and his young female assistant into the reception room.

For Yaohui Footwear, Qiu Xu has done some basic understanding.

It has two main business operations in China.

One is to manufacture sports shoes and casual shoes for internationally renowned apparel brands.

The second is the production and processing of raw materials such as shoe-making glue, dyes, shoelaces, and shoe-making fabrics.

To Qiu Xu's surprise, Yaohui Footwear does not sell its own brand of shoes in China, but it is flourishing in Africa.

In Africa, Yaohui has six large-scale shoe factories in four countries.

Moreover, the brand Yaohui is well recognized by the locals in Africa, and the sales volume is quite good.

Of course, most of these information, Qiu Xu saw on the official website of Yaohui Shoes.

Qiu Xu didn't know the real situation.

Looking at Wei Guobin's face that is eight degrees darker than ordinary people, Qiu Xu asked curiously: "Director Wei, do you often go to Africa because of work?"

As soon as he finished asking this, the young female assistant showed a tight smile on her face.

Wei Guobin touched his face, hehe smiled and said, "I often go there in Africa."

"However, my face is not tanned there, it is a natural dark complexion."

Qiu Xu hurriedly apologized: "I'm sorry, I was rude."

Wei Guobin waved his hand and smiled: "It doesn't matter, more than one person has the same idea as Mr. Qiu."

He narrowed his smile, and then continued: "In addition to receiving an email from Director Yuan Qi to Mr. Qiu, I also heard a lot of praise from Vice President Huang of Su Qiang Apparel. "

"Mr. Qiu, this time, we are here with great sincerity and expectation, hoping to make this trip worthwhile."

Qiu Xu said politely and conservatively: "I will work hard to live up to expectations."

"Please also tell us your specific requirements."

Wei Guobin glanced at the female assistant beside him.

The female assistant knowingly opened a small suitcase she brought with her, took out seven pairs of sneakers from it, and placed them on the table in front of her.

These seven pairs of sneakers gave Qiu Xu the first impression of a word, gorgeous!

Red, orange, yellow, green, blue and purple, seven colors.

A pair of shoes is one color, and it is full color, without any mixed color.

Holding a pair of red sneakers, Qiu Xu couldn't help but ask: "The colors are so bright?"

Wei Guobin nodded and explained: "African people have some differences in aesthetics from ours."

"They prefer clothes with bright colors. Shoes with more eye-catching colors like this one are more popular with them than the black, gray or white shoes that are common here."

Qiu Xu gave a light sigh, and said: "It is normal for one person to have different aesthetics."

"This is your company's new rainbow series of sneakers?"

Wei Guobin said with a chuckle, "It's not a new launch, it's just a slight change in style."

He explained: "In recent years, with the development of the African economy, some local companies have emerged, and some companies in Southeast Asia have also joined the competition."

"This forces us to increase investment in marketing and promotion."

"I hope, Mr. Qiu, you can design an interesting advertisement suitable for playing in Africa."

Wei Guobin sighed: "Many Africans make money today and spend it today, and will not consider tomorrow's affairs."

"They have some optimistic attitudes that we can't understand that there is wine now, and interesting and interesting advertisements can attract them."

Qiu Xu nodded to indicate that he knew this.

She picked up a pair of purple shoes and looked through it, and felt that the workmanship and quality were quite good.

"Director Wei, what is the price level of your shoes in Africa?"

Wei Guobin said proudly: "The sports shoes and casual shoes we produce and sell are mid-to-high-end brands in Africa."

"Many families need half a month's salary of an adult to buy a pair of sports shoes."

Qiu Xu curiously said: "I heard that many Africans are barefoot without shoes, or wear simple shoes made from waste tires?"

Wei Guobin nodded and said: "This is indeed the case. Many poor Africans don't wear shoes, or wear homemade shoes or very cheap old tire shoes."

"However, many Africans like to show off."

"Let's put it this way, they have one hundred yuan in their hands, they will buy one hundred yuan, or even borrow money to buy two hundred yuan shoes, they will never buy fifty yuan shoes."

"So, our shoes are priced high relative to the income of Africans, but the sales are still good."

Qiu Xu said, "I heard that there are a lot of wild animals in Africa. Is it very likely that ordinary people will encounter large wild animals in the wild?"

Wei Guobin was a little puzzled about this question, but he patiently replied: "Although there are many wild animals, they are not everywhere. Most of them live in animal sanctuaries in various countries."

"There are basically no large wild animals around the cities and villages where Africans live."

He added: "However, in the animal sanctuaries of some countries, there are still some primitive tribes living on hunting for a living."

Qiu Xu nodded suddenly, and asked abruptly: "Director Wei, you have heard of..."

He paused, and said clearly and slowly: "I only need to run faster than you, is this a stalk?"

Wei Guobin thought for a while, and asked with some doubts: "Is this a joke that has spread recently, or is it a popular phrase on Internet celebrities?"

Seeing this reaction from the other party, Qiu Xu was completely relieved.

Yesterday, when Lin Xi mentioned this shoe company operating in Africa, he thought of a funny African advertisement.

Just run past you and it will be fine.

Qiu Xu deliberately checked, there is no similar joke in this world.

In this case, it will undoubtedly make his advertisement more interesting and attractive.

"Director Wei, I now think of an idea, please taste it."

Qiu Xu took a sip of water from his teacup, and then pretended to indulge for a moment before he began to describe: "Two Africans from the tribe, holding spears, walking barefoot on the prairie talking and laughing."

"Suddenly, a mighty lion appeared before them..."

Qiu Xu gestured forcefully with both hands, exaggerating the tension, "This is an adult lion. He treats these two people as intruders, and slowly approaches them..."

"An African was frightened and dared not move his body."

"Suddenly……"

Seeing Wei Guobin and his assistants, Qiu Xu listened very enthusiastically, and continued: "Suddenly, he noticed that his companion took out a pair of Yaohui sneakers he treasured from a cloth bag on his body."

"The African asked inexplicably,"

"Dude, what are you doing, we can't run into an adult lion."

"That buddy said while wearing shoes..."

Qiu Xu changed his accent and imitated: "I don't need to run past the lion, I just need to run past you."

"The last shot..."

Qiu Xu waved his hand while describing: "Under the sun, in the vast prairie, a black buddy is flying."

"A hundred meters behind him, another black man is also running desperately."

"It's ten or twenty meters behind him, and a lion is chasing after him..."

When Qiu Xu saw that Wei Guobin and his young assistant were filled with unconcealable smiles, he knew that this list had become...

In nearly an hour, Qiu Xu and the other party discussed the details of the advertising content and the terms of cooperation, and the two parties signed a cooperation agreement.

After sending away the two of Wei Guobin, Qiu Xu returned to the company and saw Qiu Ran walking out of the office sleepily.

Qiu Xu saw her coming and grabbed his arm as if he was five or six years old, and said coquettishly: "Brother, I woke up hungry."

"I want to eat delicious..."