The King of Advertising

As soon as Qiu Xu saw that it was past eleven o'clock in the morning, he called Hao Jia and Song Yao. The whole company went to Four Seasons Square together and asked for a private room.

When Qiu Xu finished ordering, Meng Ying looked at Qiu Ran, who was holding a bottle of yogurt and squeaking, and asked cautiously: "Little Ran, are you running back because you can't bear it?"

"The people in the hospital still treat you..."

Meng Ying wanted to say "hurry up", but considering her daughter's feelings, she temporarily changed her words: "Let you come back?"

Qiu Ran put down the yogurt bottle and said, "Professor Jiang asked me to come back."

She also introduced: "At five or six in the morning, when I was struggling, a middle-aged doctor in a white coat came to me and said that he was Sister Xixi's uncle and asked me to follow him."

"I have a deep foot and a shallow foot, following him like stepping on cotton..."

Qiu Xu asked with concern: "Did he ask you anything?"

Qiu Ran tilted his head to recall, and said, "I have asked, it seems that I have asked a lot."

Speaking of this, her face collapsed, and she said very depressed: "Brother, my head was very dizzy at the time, just thinking about ending early and going home to sleep."

"What he asks, I answer whatever I think of, without thinking about it at all."

"Later, Professor Jiang said that he was going to have an operation, so he asked me to go home first."

"Brother, I probably messed up!"

Seeing Qiu Ran's little sad expression on her face, Qiu Xu reached out and touched the top of her head, comfortingly said, "It's not necessarily a mess."

"I guess Professor Jiang might deliberately choose you to be sleepy and tired, and to ask you when you can't think, just to see your truest reaction and answer."

He looked at Lin Xi, and Lin Xi hurriedly replied: "I called my uncle's cell phone. It was his student who picked it up. He said that his uncle was undergoing major surgery."

"When the operation is over, uncle should call me back."

Qiu Xu uttered a cry, and then asked Qiu Ran, "After this field experience, do you still want to be a doctor?"

Qiu Ran nodded his head and said, "Brother, I still want to study medicine and be a doctor..."

At this time, the waiter entered the private room and first brought four cold dishes.

Qiu Xu smiled lightly: "Little Ran, let's eat the vegetables first."

"When you have enough food and drink, and then take a good night's sleep and replenish your energy, let's talk about the hospital experience and study medicine!"

Qiu Ran gave a hum, picked up his chopsticks...

After cooking the five flavors, Qiu Xu and the others entered the mode of eating and chatting.

Song Yao asked: "Mr. Qiu, the director who shoots animal commercials, is there any intention to target?"

Qiu Xu shook his head and said: "We Binhai's two directors who are good at shooting animals are now shooting Tang Haoyang's commercials."

"I have asked Yao Kun to help search across the country. There is no news yet."

He also exhorted: "In addition to the director, this dog protagonist should also be searched. You can search for news or short videos in your free time."

"If you see a great dog circus or a dog training show, write it down."

"I will pay more attention." Hao Jia and Song Yao responded together.

Lin Xi said in a sharp tone: "Qiu Xu, you only passed the meeting for less than an hour in the morning and won Yaohui Shoes."

"This afternoon's Feilu electric car was successfully won. Isn't it easy?"

Qiu Xu shook his head and said: "To win Yaohui Shoes, I have already thought of a fairly good idea, and I am prepared."

"If you take the Feilu electric car in the afternoon, don't think about it. I haven't come up with a decent idea yet."

Qiu Xu frankly said: "I am going to have a talk with them in the afternoon, and then make an appointment to go to their production base to do a field survey to see if I can inspire inspiration."

Meng Ying excused her son: "This inspiration, no matter if you have it, you have it."

"As for the general advertising company's advertising design process, I still know very well."

"First, hold a forum to listen to the requirements of the company's leaders for advertising."

"Then go deep into the company to do research, understand the so-called corporate culture and products, and talk to the company's elderly about the so-called entrepreneurial spirit, and in the process, shoot some so-called materials and materials."

"After three or five days of tossing like this, I went back to the advertising company behind closed doors and worked out a so-called advertising design plan."

"Then there will be a symposium to listen to opinions on the plan, and then research and revise..."

Meng Ying hummed lightly: "It takes a week or two, or even a month, to get an ad copy."

Qiu Xu laughed and said, "Mom, don't you think it's a professional model 6 by doing this?"

"Through so many tedious and professional pre-procedures, I finally came up with an advertising design plan and quoted another 300,000 yuan."

"Like I only talked for 30 minutes, and I directly came up with a design proposal, quoting 300,000."

Qiu Xu asked, "Mom, which one do you think is more acceptable to them?"

Before his mother could speak, Qiu Xu responded to himself, "Although I saved them a lot of time and hospitality expenses, they definitely think that my 300,000 spend is somewhat wronged."

Speaking of this, Qiu Xu said with a smile: "I think it is necessary to add some pre-programs to make them think that it is not easy for me to come up with an idea."

"These three hundred thousand are actually not easy to earn!"

Lin Xi made a cut and said, "Qiu Xu, you deliberately ignored a quality problem."

"The company that you worked with, after listening to your ideas, was not always willing and busy signing an agreement with us."

"They are all human beings, understand that your creativity is worth the price!"

Qiu Xu laughed and said, "Xixi, if I add a lot of pre-procedures for seminars and research under the premise of ensuring the level of creativity, can I increase the price to 400,000 or 500,000?"

"Is it necessary?" Lin Xi asked back.

"No?" Qiu Xu responded deliberately.

"I don't think this is necessary."

Qiu Xu chuckled: "Sometimes, necessary formalism can greatly enhance the compulsion, value and satisfaction of the participants."

At this time, Meng Ying noticed that Song Yao was a little bit hesitant to speak, and interrupted the dialogue between Qiu Xu and Lin Xi, and said, "Well, you two will discuss this topic in private."

She looked at Song Yao and asked, "Song Yao, do you have something to say?"

Song Yao looked at Qiu Xu, and said with some embarrassment: "Mr. Qiu just mentioned the advertising design of electric vehicles. I happened to have thought about it before..."

Qiu Xu encouraged: "Then listen to it, as if we are brainstorming now."

"Then I'm really going to be a good starter."

Song Yao humbly said, organized a few words, and said: "My idea is this. When the electric vehicles on the market are advertised, they mostly promote environmental protection, convenience, battery life, motor life, and workmanship. "

"I personally think that people buy electric cars for two reasons, convenience and cheapness."

"If there is enough money to buy a car, most people will buy a car instead of an electric car."

"But the word cheap, because it takes care of the face problem and is not easy to promote, I just want to make a fuss about the word convenience."

Seeing Qiu Xu nodded in agreement, Song Yao was encouraged, and her voice slightly increased, saying, "This convenience is relative. One of the ideas I thought of was to squeeze the subway."

"Dozens of people rushed to the subway door, rushing to the subway door, using close-up shots to describe these people's desperation and tearing each other."

"Suddenly, these people all freeze, look at a beautiful woman, and ride an electric car leisurely and pass by."

Speaking of this, she looked at Qiu Xu and said, "Mr. Qiu, this is the advertising idea for an electric car that I thought about before."

"However, I was directly rejected by the manufacturer."

Qiu Xu raised his hand and patted a few times, and praised: "A very good idea."

"Let's put it this way, this idea is above the horizon!"

"Song Yao, this idea of ​​yours was rejected at the time. It is very likely that one of you is remarkless, and the other is that you haven't found the right person."

As Qiu Xu thought about it, he said, “There may be another problem. This phenomenon of subway crowding has always been opposed to us. Haven’t we always been advocating a civilized ride, getting off first and getting on later!”

Lin Xi, Hao Jia and others smiled consciously.

Qiu Xu continued: "We can change to an artistic expression, such as..."

He thought for a while and said: “Seeing that the subway is about to enter the station, the spokesperson of the electric car has no choice but to find that everyone around him has begun to warm up, such as twisting and squatting.”

"The moment the subway pitted into the station, the spokesperson realized that the scene around him had changed and it became... an American football stadium."

"A dozen people madly intercepted and collided..."

"Finally, when the picture turned around, the spokesperson was riding the electric car comfortably, and the sound was played outside the picture, not wanting to experience the pain of crowding the subway, Feilu electric car, find out..."

Qiu Xu's thoughts were aroused, and he said with some excitement: "This can be made into a series of advertisements."

"The crowded subway, the waiting and grabbing of taxis, the stuffiness and heat of buses, the traffic jam of self-driving cars, and the difficulty of parking..."

"We can exaggerate and express the shortcomings of each vehicle."

"such as……"

Qiu Xu thought for a while and said, "Grab a taxi..."

"The electric car spokesperson finally waited for a taxi, and suddenly four or five people rushed over."

"As soon as the picture changes, these people become costume heroes."

"The spokesperson looked helplessly, they had a wonderful martial arts duel."

"One of them, a strong martial artist, beat the others with Kaka Kaka. When he was about to get on the bus, the spokesperson grabbed him and pointed to the side."

Qiu Xu, who was talking eloquently, didn't notice at all. The eyes Lin Xi looked at him were full of intoxication and love.

Meng Ying is proud.

Song Yao was full of admiration, but also a little excited and excited.

Hao Jia was moved and embarrassed.

As for Qiu Ran, this guy is still immersed in eating, so he pays attention to what they say...

Qiu Xu was immersed in the picture in his description, "A woman with a big belly came over slowly."

"The winner is depressed."

"The picture will then turn to the scene of the spokesperson riding an electric car, and then there will be a voice-over. I don't want to experience the long wait and scramble for taxis, Feilu electric car, find out..."

Speaking of this, Qiu Xu looked at Song Yao and said happily: "This series of advertisements can deal with the Feilu electric car visiting in the afternoon."

"Song Yao, you have a talent for creativity."

"Your previous creative advertising work, I am looking forward to..."