The King of Advertising

"Qiu Xu, I am going to leave and start a business with my cousin Congzhong Advertising!"

Qiu Xu was really surprised by Wu Jianwen's words.

He put down his chopsticks, looked at the other person's eyes, and asked in disbelief: "Second brother, are you here for real?"

"I thought you made an appointment specifically to explain to me director Liu Weitai on behalf of the company!"

Faced with Qiu Xu's questioning gaze, Wu Jianwen asked a little displeased: "Why? A middle-aged person like me who has an old senior and a small junior, shouldn't you leave your job and start a business?"

Qiu Xu chuckled and asked instead: "Second brother, what happened that made you determined to resign?"

Wu Jianwen took a sip of red wine and sighed: "It has something to do with Liu Weitai."

"In the management of the company, Mr. Cao advocates checks and balances. When we cater to it, several of us who are in charge of the company's main departments will quarrel at meetings and make provocations from time to time."

Wu Jianwen laughed at himself: "Over time, this act of play has become true, and provocation and targeting have become a habit."

"When I knew that Liu Weitai was the one who took over your advertisement, I knew that I was scammed by the production department again."

Wu Jianwen shook his head regretfully and said: "This fellow Liu Weitai has real abilities, he works hard, and the commercials he makes are absolutely top-notch."

"It's just that this guy is ruffian and arrogant, and he is the most unwilling director of the editorial department."

He looked at Qiu Xu and said: "In advertising production, creativity is great. With your talent, you will not allow a self-righteous director to make his own decision."

"When I knew that the director was that guy, I knew that your so-called disagreement was just an excuse."

"It must be that guy who violated your taboo."

Qiu Xu didn't deny it, nodded and said: "Indeed, I am very dissatisfied with his work attitude and unauthorized modification of the copy."

Wu Jianwen smiled lightly and said: "I went to Mr. Cao, thinking about this matter to suggest rectifying the company's style, so as not to affect the company's external work due to internal conflicts."

"As a result, before I could speak, Mr. Cao said..."

After a pause, Wu Jianwen continued with a bitter expression: "Let me work harder for those who can. During the period when the creative director is vacant, I will also take care of the creative department."

"At the same time, in order to reduce my workload, a manager was transferred from the External Relations Department to assist me in managing the customer department."

Seeing him picking up the red wine glass and drank it in distress, Qiu Xu understood that this time Wu Jianwen was really sad by that President Cao.

The Creative Department is no better than other departments. It doesn't have a few brushes on its own. It can't be convinced. It can't support this department.

In other words, Wu Jianwen is really only temporarily in charge, and when a suitable creative director is selected, he needs to give up this position.

The problem is that he is in charge of the customer department, but there is an extra manager, not to mention overhead, at least half of his rights are allocated.

Qiu Xu poured wine for Wu Jianwen, so he continued: "My cousin, I know he has always wanted to quit his job and start a business."

"If this is the case, I will completely give up my seat and come out with my cousin to start a small advertising company."

"If you work hard, work hard, at least not so much."

Qiu Xu was a little stunned, some gloating: "Zhongcheng has left the creative director one after another, and you, the general, plus a few creative backbones. It must be hurt?"

Wu Jianwen shook his head and said: "It's hard to talk about the wounds and bones, I can only say that it has some impact."

"Zhongcheng has developed for so many years, has a solid foundation, has a lot of influence in the industry, and fills in the loss of personnel quickly."

"Even for a key position like creative director, Mr. Cao already has two or three suitable candidates."

This caused Qiu Xu to think carefully about the jokes, and suffered some blows.

Think about it, Binhai is an international metropolis with the same reputation as Beijing, Guangzhou and Shenzhen, and Zhongcheng Advertising is one of the leading advertising companies in Binhai.

Its attractiveness is self-evident for Binhai advertising practitioners and industry elites in other cities.

Thinking of this, Qiu Xu couldn't help thinking that Rising Sun and Sijia's advertising could also take advantage of the city to dig a few corners in other first- and second-tier cities.

Wu Jianwen picked up the wine glass and said seriously: “Qiu Xu, my cousin and I have come out to start a business. It is foreseeable that we will definitely be suppressed by Zhongcheng advertisements either overtly or implicitly.”

"I very much hope that we can establish a cooperative relationship of mutual assistance between us!"

Qiu Xu also picked up the wine glass and replied readily: "No problem!"

Both parties flicked their glasses and took a sip of each.

Wu Jianwen put down his wine glass and after a few bites of food, he slowly said: "Qiu Xu, we will be comrades in the trenches from now on. There is a potential danger. I must remind you."

Upon hearing this, Qiu Xu sat up straight, his face solemnly said: "Oh, what is the danger? Please also tell me in detail!"

Wu Jianwen said solemnly: "Qiu Xu, with your creative talents and creative price, most of the companies and groups you will cooperate with in the future are powerful companies and groups."

"These companies and groups are also the key customers and core customers of several major advertising companies."

"If you grab food from their mouths like this, you will definitely arouse their dissatisfaction and may be suppressed by their joint efforts."

Qiu Xu asked with concern: "How will they suppress it? It will always be a price war?"

Wu Jianwen smiled and said: "Naturally it will not be a price war, unless they can come up with better advertising ideas than you."

"However, they can suppress you in several ways."

Wu Jianwen introduced: "For example, advertising production mainly starts with the director, as well as advertising shooting and post-production."

"There are some talented directors in Binhai. In order not to offend them, they will be able to receive orders from them in the future. Maybe they will follow their suggestions and refuse to accept your commercials."

Wu Jianwen analyzed: "Fortunately, if the director is blocked, Binhai will not accept your commercials. You can hire directors from other places like Beijing."

"However, studios, post-production rooms, etc., will probably no longer be rented out to shoot your creative advertisements."

"If you go out to shoot, it will undoubtedly increase a lot of costs."

Wu Jianwen laughed again: "If you make a lot of money, this kind of suppression is not a problem."

He repeatedly reminded him: "A very effective way is for them to put pressure on the companies you cooperate with in advertising, threatening them not to put your creative advertising."

"It's just that this method is a double-edged sword, hurting others and hurting themselves. They generally don't use it. They are worried that they will be disgusted by big companies and find powerful advertising companies in other places.

"However, they are likely to adopt another direct method."

Qiu Xu asked, "Second brother, what is the direct method?"

Wu Jianwen said earnestly: "Qiu Xu, there is one thing you need to pay special attention to. A sign of a large company is that there are many people and complicated interest relationships."

"The signing of many contracts and the conclusion of cooperation will involve the gray exchanges of interests among managers."

"Rebates, beauty, favoritism, etc., several advertising companies take a multi-pronged approach to jointly deal with you, and let the target company's management veto your creativity, isn't it simple?"

Wu Jianwen said with sarcasm: "Just like the Vice President Zheng of Haitong Electronics that you met before, the company is not his own company, and there is no clear measurement standard for the quality of ideas. The ideas provided by competitors are not Wherever it goes, there are still great benefits to be gained."

"It's you, what would you do?"

These words made Qiu Xu really take it seriously.

If those advertising companies unite and really want to do this, there is really no good countermeasure.

Is it to compare with them, who gives more rebates and benefits?

Qiu Xu felt a little heavy, and suddenly felt that the food in front of him was not fragrant at all.

Qiu Xu was still worried until he separated from Wu Jianwen and returned to the office.

He seemed to have gotten into the tip of a horn and kept thinking, if he really encountered such a dilemma, how would he solve it?

At three o'clock in the afternoon, Hao Jia knocked on the door and reported: "Mr. Qiu, the president of the Advertising Association who was here yesterday has come to visit again."