The King of Advertising

Qiu Xu looked at the 60-year-old man in front of him, with short gray hair and a spirited old man named Hong Xuejing, and said very politely: "President Hong, please sit down!"

Hong Xuejing also looked at Qiu Xu and said with a smile: "I finally saw Mr. 300,000 today. As others said, he is so talented and beautiful."

"Mr. 300,000?" Qiu Xu was puzzled.

Hong Xuejing sat down and said playfully: "An idea of ​​300,000 has been circulated in circles."

"Mr. Qiu, you still don't know?"

Qiu Xu also sat down and shook his head and said, "I really don't know if there is such a thing, who is so boring to pass such a message?"

Hong Xuejing said slowly: "The good things are passed on, the envious, and the jealous."

"There are only a few people in Binhai who can sell it at this price. They are all experienced practitioners with a long history."

At this time, Lin Xi brought two cups of tea.

Hong Xuejing thanked him, took the teacup, looked at the tea soup, smelled it again, took a sip, and praised: "The fragrance of lips and teeth leaves a long aftertaste, good tea, good tea!"

This tea was brought by Lin Xi from her uncle's house. It was said that it cost more than ten thousand jin, and Qiu Xu didn't feel it tasted good after drinking it.

Hong Xuejing put down his tea cup, looked at Qiu Xu, and nodded gently and said: "I have seen all the advertisements that President Qiu put on the market. It can be said that they are all fine works."

"The title of Mr. 300,000 is definitely worthy of the name. Maybe it will be called Master Qiu soon."

I wear a high hat when I come up. The picture looks very big.

Qiu Xu cautiously replied: "The president is too acclaimed. I am still a newcomer in the advertising industry. There are still many things to learn from my predecessors."

"I wonder if the president will come here?"

With a smile, Hong Xuejing took out two pieces of A4 paper bound together from the briefcase he brought and handed it over.

Qiu Xu took a look. It was the application form of the Advertising Association.

"With the advertising talent shown by Mr. Qiu, it is too ridiculous to stick to the time limit of six months of working in the industry."

Hong Xuejing said solemnly: "Our Binhai Advertising Industry Association has decided to make an exception to absorb Xurisheng Studio as a member of the association."

Qiu Xu looked at the application form in his hand, then looked at Hong Xuejing, and asked: "After filling in this form, my work can participate in this year's advertising honor selection?"

Hong Xuejing shook his head and said, "It still doesn't work."

He explained: "This exceptional admission as a member is just the decision of our Binhai Branch, and the annual advertising honor selection is hosted by the National Association."

"In order to avoid similar loopholes, the association deliberately issued a ban several years ago."

After hearing this, Qiu Xu was still somewhat disappointed.

Just listen to Hong Xuejing and chuckle again: "Mr. Qiu, if you want to participate in the campaign, there are other ways to do it!"

Qiu Xu asked directly: "In the name of Sijia Advertising, sign up for the election?"

Hong Xuejing nodded and said: "Yes! I found that in the signature of your creative advertising work, in addition to the Xurisheng studio, there is also the name of Sijia advertising."

"In this case, registering for the election in the name of Sijia Advertising is fully in line with relevant regulations."

Qiu Xu is a happy one. He didn't expect the cooperation with Sijia Advertising and this unexpected gain.

However, he pretended not to have much interest, and said casually: "Even if I can sign up for the election, I know some of the tricks of the selection."

"As far as I am now, I don't have any network resources available. Perhaps, under the inexplicable envy and hatred, even Binhai's primary election can't pass."

Hong Xuejing smiled and said: "There are only a few people who are jealous and hate. There are 156 member units in Binhai."

"The quality of your work, Mr. Qiu, will only be a minority deliberately not voting or blindly voting."

He said sternly: "Mr. Qiu, I can't guarantee anything else. I'm pretty sure that I rushed out of Binhai to be nominated for one of the top ten national honors."

"Because of your work, people can't ignore it."

"Of course……"

Hong Xuejing added: "Whether we can win the top ten honors in the end depends on luck."

"But the top ten honorable mentions of the year are also very good honors and qualifications, especially Mr. Qiu, you are still so young. This qualification is enough to envy many people."

Just a nomination for the top ten honors?

Qiu Xu already knows the process of this year's top ten selection.

First, the provincial and municipal primaries will submit various excellent video advertisements, print advertisements, public service advertisements, excellent advertising songs and other works to the General Association of Advertising Industry Association.

Then, the general meeting in the capital will organize a professional jury to conduct a preliminary selection.

This professional judging panel voted for each of the top ten honors, with a list of nominations ranging from 20 to 30.

In the end, the general committee will publicize these nominated advertisements, and vote for the top ten by thousands of senior members who are still engaged in advertising work across the country and have been recognized by the Advertising Industry Association.

Qiu Xu felt that, relatively speaking, the nomination list selected by the professional jury was fair and just.

After all, large advertising companies in each province and city have certain business partnerships with each other in terms of advertising.

A simple connection can affect the votes of many senior members.

Perhaps the general association of the advertising industry is aware of this, so it has formed a professional jury to control the quality of the selected works?

The other party had already thrown out the bait, Qiu Xu decided not to go around with this old man anymore.

He asked bluntly: "President Hong, thank you for your importance, I don't know what I need to do?"

Hong Xuejing coughed twice, and said embarrassedly: "Mr. Qiu, the Spring Festival is the peak period for business promotion, and it is also the prime time for the government to promote the main theme."

"At this time of year, the city's propaganda committee will give our associations, radio and television stations, film and television production and other units some tasks to promote themes such as truth, goodness and beauty."

Qiu Xu came to understand and said: "PSA!"

"Yes, it's a public service advertisement!"

Hong Xuejing nodded and said: "In addition to the occasional public service announcements on themed days, the public service announcements during the Spring Festival are a highlight and a political task."

He said angrily: "Those big companies usually grab a few simple theme day public service advertisements to fill their tasks. They can avoid this highlight."

"I can't avoid it, just finish one perfunctorily."

Hong Xuejing sighed, and said, “Don’t hide Mr. Qiu, when we went to a meeting in the city a few days ago, our association was criticized by name.”

"The leadership is very heavy, saying that we don't have much sense of social responsibility, and we complete the task in a perfunctory manner."

"Mr. Qiu..."

Looking at Qiu Xu, the old man said with eagerness and expectation: "The print public service advertisement you made for the Municipal Women's Federation is well received."

"Your creative ability in advertising is even more obvious to all."

"This year's mission..."

Speaking of this, Hong Xuejing saw that Qiu Xu's face was turning dark. He changed the topic and said: "Although it is a task and a public welfare, you will never let Mr. Qiu make your own contribution and pay for it. "

"All the costs of producing this public service advertisement will come from the association's public activity funds."

"If the guild's funds are not enough, I will use my old face to go to those big companies for alms."

Hong Xuejing added: "The Propaganda Committee also has an award, giving 100,000, 300,000, and 500,000 cash rewards for public welfare publicity works that have been well received in the past year."

"With your talents, President Qiu, if you take this task, you will definitely be rewarded with the first and second prizes, that is, you will receive both fame and fortune."

Qiu Xu smiled and said, "What is the theme of this year's public welfare promotion?"

Seeing that Qiu Xu had the willingness to take over the task, Hong Xuejing hurriedly said: "While the Spring Festival, we should still promote excellent cultural traditions, advocate filial piety, friendship, patriotism and family love, etc."

Qiu Xu gave a cry, and thought of a public service advertisement around "chopsticks" in his mind.

"Chairman Hong, I take this political task!"