The King of Advertising

When everyone was young, they had the dream of flying away and becoming a superman.

The little black warrior advertisement is about this childhood dream.

A child wearing a black helmet, cloak and other black warrior outfits, thinking that he has become a black warrior in the Star Wars, and can use the dark force.

It's just that he tried his best to mobilize the dark force to control his toys, the dogs in the house, and the food, but he didn't react at all.

After repeated attempts and failures, the child was very injured.

At this time, my father drove home.

The child came to the car again, raised his hand again, aimed at the car, and began to mobilize the imaginary dark force.

I thought that this time, there was still nothing.

Unexpectedly, the car started suddenly, which made the child a pleasant surprise...

In fact, this is the father using the remote control key in the room to coordinate with the child's actions to carry out remote control.

In addition to describing the childhood dream with the help of the big IP of Star Wars, this advertisement also tells the innocent maintenance of the father to his son, which is very warm.

As for the last car, it seemed to be just a mention incidentally.

However, in any case, an advertisement that can attract attention and be remembered by consumers is an excellent advertisement.

Qiu Xu thought that at the end of the advertisement, the car could move again to show off the smart performance of the car's remote control.

Another point is that this ad will take advantage of the influence of Star Wars.

With the strength of General Motors, it should be no problem to obtain authorization from the copyright owner of Star Wars.

Throughout the morning, Qiu Xu had been writing the ad copy of the little black warrior until he was interrupted by the incoming mother.

"Son, I heard that the rogue boss was scared away by Xixi?"

Qiu Xu hummed and said, "Forget it, Xi Xi moved her family background, especially her famous aunt, and then boss Cui retired."

"Qu Moli told you, right?"

Meng Ying nodded and said, "I knew from her that it was all right here, so I left your dad and rushed over."

She excitedly said: "Son, tell one thing, your dad didn't lend his friend money in the end!"

Qiu Xu asked curiously: "How did my dad change his mind?"

Meng Ying said softly and said, "I didn't change my mind, but became more cautious, and took out a loan agreement for the other party to sign."

"When that person looked at the repayment period and terms of the agreement, he was a little unhappy. He said that your dad has become a big boss, he is still careless and he is not friends enough, so he has to change it to five-year interest-free."

Meng Ying smiled and said, "Your dad immediately became angry and drove that person away."

Qiu Xu laughed and said, "I don't have a heart of gratitude, and I am not greedy. I think in my heart, it is enough to give him the money directly to be a friend."

Meng Ying sighed: "There are many so-called friends who want to take advantage of them."

After a pause, she asked again: "Son, why is there no news about the Haitong Electronics house?"

"They won't change their minds, have they changed their minds?"

Qiu Xu shook his head and said, "This is a fixed matter. How can I change my mind? It is because the asset management department of Haitong Group has some problems and needs some rectification. It is estimated that it will take a few days!"

Meng Ying uttered a loud voice, without questioning, she exhorted: "This is a house of 30 million yuan."

"Son, you can have more snacks and urge you."

After saying this, she smiled again and said: "Your uncle called me today and praised you hard."

"Speaking of the restaurant's method of soliciting customers, he consulted several big guys and gave them high praise."

"Your uncle said that when the restaurant opens successfully, he will give you a big red envelope."

Meng Ying said with a whisper: "I will tell you directly, red envelopes are not needed."

"After all, my son now has an idea or idea, which is worth 300,000 yuan. No matter how thick or big the red envelope is, it won't look good."

Qiu Xu couldn't help but smile and said, "Uncle didn't say that your calf is not big, so you know how to blow hard?"

Meng Ying also happily said: "Of course he said."

"However, I didn't refute it either. I just waited to see them during the Spring Festival this year, to surprise them."

"Let them know that my son is now different from what he used to be, he has a great future."

Qiu Xu confirmed and asked: "Mom, you and Dad have discussed it, and are you going back to Guangdong Province together this Spring Festival?"

Meng Ying said indifferently, "Is it still worth discussing? It's the turn to go back to my family."

She again solemnly warned: "Hey, son, you and Xixi have to discuss it."

"Unless you two decide to get married this Spring Festival..."

"Otherwise, you have to go back to Guangdong Province with me, no matter what else, do you understand?"

Qiu Xu replied and said, "Understood! I will take Xixi to see my grandpa and grandma. You will never object to it?"

Meng Ying hummed lightly: "I can't ask for it. The question is do you have such a great ability?"

Qiu Xu wanted to challenge it.

But when I thought, Lin Xi is the only girl among the big family. At this special time of the Spring Festival, will she not celebrate the New Year in her own house?

Qiu Xu finally gave up wisely...

After lunch, Qiu Xu reviewed the filming script and production budget of the chopsticks public service advertisement jointly submitted by Wang Yao and Liao Hui.

The script is very detailed, showing Qiu Xu's text and copywriting very well with simple drawings and explanations.

As for the budget of 650,000 yuan, Qiu Xu just looked through it briefly because of the million sponsorship.

However, he also noticed one point keenly.

"Director Wang, don't you want your own compensation, free shooting?"

Wang Yao said sternly: "Mr. Qiu, I am very satisfied and grateful to be able to gain your trust for shooting this commercial."

"Moreover, this is a public service advertisement. As a director, how can I get a feeling for it."

Qiu Xu smiled and said: "The most important thing you should do is to take this advertisement with all your heart and soul."

"In addition to Binhai, it took three or four weeks to shoot in eight locations across the country. This reward is still needed."

Qiu Xu took out his signature pen and changed the total budget to 750,000, and then handed the advertising script and budget to Wang Yao.

"You go to Chairman Hong to report, I won't go!"

Wang Yao took the text, took a deep breath, stood up and said, "Mr. Qiu, thank you!"

"If it's extra, I won't say anything, it just depends on my performance!"

After Wang Yao and Liao Hui left the office, Zhang Yuguang and Yang Dong, who followed the Feilu electric car advertising crew, knocked on the door and entered.

"Mr. Qiu, after the commercial shooting is over, the post-production studio has also been contacted. At 12 o'clock this evening, Duan will be able to produce."

This is the disadvantage of renting someone else's production studio. You can only take advantage of bad times, and the price is really not much cheaper.

Qiu Xu said oh, and said politely: "You have worked hard."

Zhang Yuguang chuckled and said, "Although I'm a bit busy, I can't talk about how hard it is!"

He also said casually: "Director Duan deserves to be a filmmaker. The work requirements are not generally high, and the requirements for the camera are absolutely inappropriate."

Yang Dong also echoed: "Although there are more NGs, the stage guidance work is arranged tightly and the scheduling is well done, and the shooting work was completed on time as planned."

Qiu Xu smiled and said, "What benefits did Director Duan give you two to make you speak nice things for him so straightforwardly?"

Zhang Yuguang smiled, raised his hand and said: "Mr. Qiu, I can swear that the benefits of the section guide will be confiscated, but the truth is told."

Qiu Xu made a cut and said, "If the advertisements he produces do not meet my requirements, and the cost control is not done well, you just praise the heavens and it is useless."

"On the contrary, you don't need to boast, I will continue to hire."

Zhang Yuguang nodded and said, "It's true that, as a director, you still have to rely on the work to speak."

Qiu Xu waved his hand and said, "Well, you guys have been tired for a few days. Go back and rest quickly."

Zhang Yuguang got up and complained: "Mr. Qiu, how can I have time to rest? The company still has a lot of things to do in a hurry."

"The new director Zhang, got two lists, and the preparation of the sculpture. It's really a lot of things."

Qiu Xu asked inquisitively: "The director Zhang has only been employed for three or four days, so he took over two advertisements?"

Zhang Yuguang said softly: "It should have been prepared long ago, as a gift and performance..."

At nearly four o'clock in the afternoon, Lin Xi entered the office and said grinning: "Daddy called just now and said that it was Uncle Dong Kui, the comrade-in-arms who had gone with his sleeves, and went to visit him."

"Uncle Dong also revealed that he wants you to give an advertising idea..."