The King of Advertising

"What's the opinion of father-in-law?"

Lin Xi smiled and said, "Your father-in-law told him directly that you are busy now and have no time to pick up other orders."

Qiu Xu couldn't help but smile and said, "Father-in-law is simply straightforward. That's fine, it saves me a lot of trouble."

"Uncle Feng has given me more than one shot for this."

Lin Xi proudly said: "My dad has always had a clear sense of grievances and grievances, but it's not that when others ask softly, they will abuse good people with a soft heart."

"That, my husband..."

Lin Xi leaned softly on Qiu Xu, and said in a tired voice: "Grandpa and grandma, grandpa, grandma, and uncles are all coming to visit Dad."

Qiu Xu understood right away and said, "I will go back with you."

"Hey, what do you want to buy as a gift?"

Lin Xi hurriedly said, "I can go back alone. Mom said, after all, my dad hasn't made a clear statement yet."

"Also, on this occasion, seeing grandparents and them is somewhat informal."

"Husband, wait for a better chance."

Qiu Xu said depressed, "Well, wait for another chance..."

Put Lin Xi into the elevator, Qiu Xu returned to the company, and saw Song Yao holding a roll of red cloth back from the Sijia advertisement next door.

"Song Yao, are you holding a banner?"

Song Yao gave a hum, and said, "It's a banner. My parents opened a small shop in Binhai Guineng Building, and they want to make a discount."

"I asked Sijia's colleague to make a banner at the partner company."

Qiu Xu said, took the banner and looked at it.

The red banner is printed with a few large bold letters in light yellow and bold, "There is a gift in the store, 12% off the whole site".

Qiu Xu just curled his lips and said disgustedly: "Song Yao, you work in the famous Rising Sun advertising studio, and the banners you make are at this level?"

"If you are known by your peers, you will be laughed at."

Song Yao said in a rather quizzical manner: "I just thought of a banner, concise and clear, and that's fine. I didn't think much about the others."

"Mr. Qiu, I will work hard to conceive a few banner slogans that meet our rising standards."

Qiu Xu pondered and said: "Consumers have seen too many discount banners, and they can only attract visitors, not to mention the unattractive 12% discount."

Song Yao argued in a low voice: "Originally, the price has not been reduced. The 20% to 20% discount is already a lot of discount."

"The so-called 50% discount or 10% discount in many shops is a routine. There is not much reduction at all, and even the price is increased."

Qiu Xu laughed and said: "The insider understands that this is a routine, but many consumers don't know it. At first glance, it is a very attractive discount, and usually they will enter the store to take a look."

He thought for a while and said: "We don't bother to adopt such a routine, but the main purpose of hanging banners is to attract people to stop and visit the store."

"Song Yao, you might as well learn from the promotion methods of Luyuan Beverage's new products, use banners as a channel for the shop to communicate with customers, and tell the owner's heart, or some humorous words."

Seeing Song Yao lost in thought, Qiu Xu continued: "In my opinion, simply printing'No why, but I want to hang a banner' is more attractive than your banner."

He also suggested: "You can unite nearby shops and hang similar banners together to form a kind of agglomeration effect to attract customers."

Song Yao gave a hum and said with bright eyes: "Mr. Qiu, you are really amazing. A few words give the banner new vitality."

"Mr. Qiu, I admire you more and more."

Qiu Xu pretended to say: "Without him, ideas and creativity come from daily life."

"Usually observe more, think more, and be a careful person."

He also pointed out: "The cost of the banner is not high, you don't need to think about it too much, it feels inappropriate, just replace it."

Next, Qiu Xu asked a few questions about Song Yao's work.

During this period, Qiu Xu did not give her a new job, but she wanted to assist Qu Moli to promote the online promotion of Luyuan Beverage, and share some high-night design work. She was still very busy every day.

After a few conversations, Qiu Xu returned to the office and continued his copywriting work for his little black warrior.

The value of this copy is more than ten million, so Qiu Xu naturally puts his heart to heart, strives for perfection, and strives to have no flaws...

Qiu Xu's immersive work state was interrupted by Su Yuanfang, who suddenly visited Taste Food when he was about to leave work.

He didn't come empty-handed. He and his driver brought a total of six boxes of good taste gift packs of snack food.

"This is our new gift bag to welcome the New Year. This is just a sample and has not yet been officially launched."

Su Yuanfang went on to add: "The snacks inside are not samples, they are all fresh food and you can eat them."

Qiu Xu thanked him politely and asked, "General Manager Su specially sent this snack gift package to discuss new advertising cooperation?"

Su Yuanfang hummed, and said, "It is precisely for this reason."

He looked excited again: "Mr. Qiu, your creative brotherhood advertisement, although it has been launched for less than a week, according to our field research and summary of the retail data of 200 large supermarkets in major cities across the country."

"In the past five days, our average daily sales of Haowei Foods in these 200 stores has increased by 27 points."

"It can be inferred that the average daily sales of the country mentioned more than ten points.

"This is a ten-point improvement, and it was achieved without large-scale promotional activities."

Su Yuanfang couldn't conceal his joy, and said: "The sales department has received calls from agents across the country for additional orders since the day before yesterday."

"Mr. Qiu, this is all your credit."

Qiu Xu faintly pretended: "Su, you are too polite."

"It is our duty to improve customer product sales and expand brand awareness, so we should not praise it."

Su Yuanfang sighed: "If other advertisers are as talented as you, Mr. Qiu, it would be our great fortune."

Thinking of good things, how can I show me in that way.

Qiu Xu slandered, and then said, "President Su, let's talk about this cooperation."

Su Yuanfang said with a hum, picked up a box of snacks, and introduced: "This gift set is actually available every year. The sales volume can only be said to be so-so."

"We mainly use this gift set to give consumers the opportunity to taste other snacks."

He also explained: "According to our survey, a large percentage of consumers tend to prefer only a few flavors of snacks."

"They don't like other flavors, they just don't want to try or don't have the opportunity to try."

Su Yuanfang put down the snack box in his hand and continued: "Mr. Qiu, we would like to ask you to create an advertisement for our gift-wrapped snacks."

At this time, Qiu Xu's mind was still occupied by the copywriting of the little black warrior. There was no idea for snack food advertising.

He had to postpone: "I will have a good idea these days, and I will get in touch as soon as I have mature and perfect ideas."

Su Yuanfang also understands that such a good advertising creative cannot be impatient.

"Okay, Mr. Qiu, I'm waiting for your good news..."

Qiu Xu sent Su Yuanfang away, and when he returned to the company, Qu Moli and Song Yao had already opened a box of snacks and were eating with relish.

"Qu Moli, you really don't think of yourself as an outsider!"

Faced with Qiu Xu's teasing, Qu Moli said without flushing, "I am trying to eat food, looking for inspiration."

"Mr. Qiu, don't say that these snacks are not sent by the manufacturer for us to taste, but you bought them specially."

Qiu Xu snorted softly, and said irritably: "I found quilts, blankets, pillows, pajamas, slippers and other items in the office closet."

"Qu Moli, do you really treat my office as your temporary dormitory?"

Qu Moli said with a distressed expression: "Mr. Qiu, do you think I am happy? This is not the last few days. I work overtime until late at night. It is not convenient for me to go back. I can only sleep in the company."

"I'm working for you and making money for you."

Qiu Xu said lightly: "It seems to be how I squeezed you, but I will pay you a lot of money."

"It's not a problem for you to sleep in the company like this."

"Qu Moli, how much money do you pay for buying a car, I will lend it to you first, and then deduct it from your remuneration."

Qu Moli immediately smiled and said, "Then I would like to thank you in advance. I have always wanted to buy a Beetle, so let me borrow 200,000 yuan first."

Qiu Xu patted her outstretched hand vigorously, and hummed, "You are not welcome at all!"

"I will tell my mother, tomorrow you come to the finance office to go through the procedures."

Qiu Xu let go, but Qu Moli flinched.

"Mr. Qiu, in fact, I'm not in a hurry to buy this car. It takes a few days to choose the car, test drive, and get the license plate? How can I have so much free time now."

"Let's wait until after a while."

Qiu Xu said nonchalantly: "You can figure it out!"

At this time, the mobile phone in Qu Moli's bag rang.

She hurriedly took out her mobile phone and said after connecting: "Mom, I still can't go back tonight..."

Seeing Qu Moli holding her mobile phone and walking to the other corner of the hall, talking softly to her mother with a smile on her face, Qiu Xu felt that this guy seemed to look better again.

"Mom, I love you!"

Hearing these words clearly, Qiu Xu saw Qu Moli ended the call and walked over.

He asked, "Jasmine, we rarely say that I love you. Do you often say that when you talk to your mother on the phone?"

Qu Moli nodded and said, "My dad is a doctor. I have seen many people suddenly pass away due to various reasons."

"My dad said, accident and tomorrow, it is difficult to say which one will come early. Let us usually say to our family, I love you."

"Over time, it becomes a habit."

Qiu Xu nodded and said, "Yes, accident and tomorrow, I don't know which one will come early."

Touched by his heart, he suddenly thought of a marketing idea...