The King of Advertising

The appointment time was three o'clock in the afternoon.

Qiu Xu didn't expect that Chairman Hong arrived so early and brought many people there.

Chairman Hong, Liu Jianbai, and Liu Weitai were enthusiastically invited into the reception room. Qiu Xu also met the other two under the introduction of Chairman Hong.

They are Director Tian Yun and Director Chen Xingming, who are in their prime of life.

After a simple greeting and sitting, Qiu Xu and Lin Xi poured tea and water for everyone.

When he approached Liu Jianbai, he couldn't help asking: "Mr. Liu, why are you here in your busy schedule?"

Liu Jianbai took the teacup, smiled, and said, "President Hong and I have been friends for many years."

"Drinking tea together today, I talked about this public service advertisement."

"After reading the copy, I took the initiative to invite you over."

He looked at Qiu Xu with a smile, and asked, "Qiu Xu, did you really write this copy?"

"Teacher Liu, I really typed it word by word." Qiu Xu replied vaguely.

Liu Jianbai sighed again: "Qiu Xu, you have surprised me again and again."

"Your previous advertisements were based on interesting or ingenious creativity, and this PSA copywriting..."

Liu Jianbo was very pleased and said: "I don't have a deep understanding and sentiment of our country's traditions, and I don't have a profound cultural background, but I can't write it."

Qiu Xu said with a guilty conscience: "Teacher, you look at me too much."

"I just thought of chopsticks as an expression vehicle first, and then I conceived the scene and gave it cultural connotation far-fetched."

Liu Jianbo just laughed, stretched out his hand and nodded Qiu Xu, and said, "You, it's really honest."

"Anyway, you start with the chopsticks that we are all used to with a unique perspective, and tell the great cultural traditions of our country in a simple way."

"Qiu Xu, you are very good, and this public service advertisement is also very good, I am looking forward to it."

Qiu Xu said with joy, "Thank you, teacher, for your approval."

Liu Jianbo nodded, then his face solemn, and said, "Qiu Xu, the recent advertisement for children's sanitary napkins, although the idea is novel, also euphemistically warns parents to avoid taboos and communicate with children. advertising."

"However, Qiu Xu, this advertising creative is a bit skewed. If you can't grasp the degree and boundaries, big problems will arise."

"You must be cautious."

Qiu Xu said with a face of being taught: "Teacher, I will pay more attention."

At this time, Chairman Hong said: "Professor Liu, you are nitpicking."

"The children's sanitary napkin advertisement, in my opinion, is very good. There is nothing to blame."

"He Yuanning's advertisement that deliberately sparked controversy and used ugliness as beauty is the real sword."

Speaking of He Yuanning, Liu Jianbo shook his head regretfully and said: "It's a pity that He Yuanning, Jiang Lang is exhausted, and now he can only rely on some vulgar gimmicks to support advertising."

He looked at Liu Weitai and said: "He serves as the creative director of your company, and he may be able to teach several creative experts with his experience and insights."

Liu Weitai smiled and replied: "This is also President Cao's intention to invite him."

"It is said that several recent advertisement designs of the Creative Department have won great praise from customers."

Liu Jianbo nodded and said: "It is just right for him to turn from the creator of advertising ideas to the leader and manager."

"Hey, Qiu Xu..."

Liu Jianbai turned his gaze to Qiu Xu again and asked, "Are there any new commercials to be shown recently?"

Qiu Xu thought for a while and said: "The filming and production during this period are all advertisements that cater to the Spring Festival."

"Most of them are put before the Spring Festival, so the creativity is just like that."

Liu Jianbo was a little disappointed and said: "During the Spring Festival, I saw some cookie-cutter New Year's greeting advertisements, either with celebrities showing off their faces, or with corporate bosses personally playing.

"I thought you would be different."

At this moment, Liu Weitai interrupted suddenly and said: "Uncle Liu, this is just President Qiu being humble, so don't take it seriously."

Uncle Liu?

This title surprised Qiu Xu.

Both are surnamed Liu, are these two relatives?

As if he had noticed the inquiry in Qiu Xu's eyes, Liu Weitai explained: "Mr. Qiu, Professor Liu and I are in my own family, and according to seniority, they are my cousins."

Qiu Xu was a little surprised. He heard Liu Weitai continue to introduce Liu Jianbai: "Uncle Liu, as far as I know, director Yu Luhua is shooting and producing two commercials with the theme of going home, which is very much anticipated."

"is it?"

Liu Jianbo looked at Qiu Xu and said with a soft smile: "You dare to ambush me, then I will wait and see."

Qiu Xu smiled and said, "I'm just afraid that you will expect too much, teacher, and you will be disappointed when you see it!"

Liu Weitai flattered and said: "The originality of Mr. Qiu must be a boutique, how can it be disappointing."

"One advertisement after another proves this fact."

Qiu Xu said politely and modestly: "Director Liu has a good reputation, and now I feel more and more that it is a bit difficult to design a good advertisement."

"Mr Qiu..."

Chairman Hong suddenly asked: "Since you established your studio, there are 10 or 20 advertisements you have undertaken, right?"

Qiu Xu smiled and said: "Not counting the marketing ideas for others, the total number of various print and video ads is 31."

As soon as this was said, there were repeated surprises in the conference room.

Tian Xi exclaimed: "Mr. Qiu, you are really prolific. It's only been more than two months. The amount of creative work of yours alone can top a medium-sized advertising company."

Chen Xingming also echoed: "That is, not only is it high-yield, but also the quality is so high."

"As far as this efficiency is concerned, creative masters can't match it."

Chairman Hong took the words and said: "Mr. Qiu, those creative masters who have achieved fame, in order to ensure their reputation and maintain the name of creative master, they will not accept advertisements easily."

"Under normal circumstances, if they can publish an advertisement in a month or two, it is considered good."

"This meticulously crafted advertisement, coupled with the scarcity of opportunities to shoot, is being sought after by customers, and the creative price is getting higher and higher."

Chairman Hong said in a meaningful way: "Mr. Qiu, it is best to balance the quantity and quality."

Qiu Xu somewhat understood the other party's implication.

The larger the number of this work, the less valuable it is.

He replied politely: "Thank you, Chairman Hong, for your advice, I will try my best to avoid the appearance of shoddy situations..."

Qiu Xu accompanied a few people to chat about some topics in the industry...

Nearly 2:30 in the afternoon, Wang Yao, Liao Hui, Tan Ya, Zhang Huize and others came to the studio together.

When everyone arrives, there is no need to wait until three o'clock to start.

Connected to the high-definition large screen in the conference room, and closed the curtains, Qiu Xu and others appreciate the two commercial scenes shot and produced by Wang Yao.

After a while of snowflakes, the picture on the high-definition screen slowly unfolded.

This is a New Year scene in a rural village in central Sichuan.

Amidst the sound of firecrackers, an old rural man dressed very plainly watched with envy the neighbor’s children carrying large and small bags to the door...

There is no problem with the framing, and the expression and performance of the actors are also okay. Qiu Xu always feels something wrong when looking at the scene.

He couldn't help looking at Wang Yao and Liao Hui.

I saw Wang Yao stood up with a green face and said, "President Qiu and Chairman Hong, this video has been tampered with..."