The King of Advertising

Was it touched?!

Qiu Xu didn't expect that an incident that only occurs in a bad TV series would be encountered by himself.

He endured his inquisitive heart, and said solemnly, "I'll talk about it after reading it!"

Hearing this, although Wang Yao was unwilling to face, he still sat back in his seat.

Two scenes were played on the screen.

The first scene description is that the lonely old man was invited by his enthusiastic neighbor to his family for dinner. The neighbor also said that it was just a pair of chopsticks to express the theme of "good neighborliness."

In the second scene, an overseas Chinese with gray hair offers food and tableware in front of his parents' spiritual position on the occasion of the Spring Festival to express "missing".

In just one minute, the two scenes were played.

Qiu Xu got up, looked at Wang Yao, and asked, "What do you mean by being touched?"

As Wang Yao stood up, he said eagerly, "Mr. Qiu, it's light and color!"

He hurriedly explained: "I also know that this is my weakness, so under Liao Hui's guidance, we tried many times and found the bright and color matching for this advertisement."

"The video being played now has heavy light and cold colors. It is obvious that this has been secretly adjusted."

With Wang Yao's explanation, Qiu Xu suddenly understood why he saw this video and felt something was wrong.

This is a public service advertisement to be played during the Spring Festival. Naturally, it should give the audience a bright, warm and upward feeling.

The light is too heavy and the colors are too cold, how can it be!

At the same time, Qiu Xu also has some understanding of why some people would do anything in this regard.

He knows one or two about Wang Yao's work history.

He was born in Ye Luzi and majored in Chinese. At the beginning, he worked as an assistant to an advertising director and part-time drama clerk to do chores.

Because the requirements for advertising are much lower than those for film and television, the crew is often short of people.

During his work, Wang Yao has guest appearances in lighting, photography, recording, setting, etc.

Within a few years, he became familiar with all the work of advertising shooting, and he did something similar.

Once, the director was unwell and temporarily asked Wang Yao to replace him as a director for a long time.

Wang Yao discovered that being a director is nothing more than that...

After years of practice and exploration, Wang Yao has a good control over the framing, the advancement of the plot, and the performance of the actors.

Only with respect to light and color, which require high professional and technical skills, there are obvious shortcomings.

Wang Yao can only control it by feeling.

This is why he can only shoot mid-to-low-end commercials, and why Qiu Xu asked Liao Hui to assist him.

Liao Hui is a professional photographer, and his understanding of light and color is his strong point.

At this time, Liao Hui also stood up and said sincerely: "Mr. Qiu, this post-production is carried out by Director Wang and I together."

"I swear, the effect of the film is not like this."

Wang Yao also hurriedly raised his hand and shouted, "Mr. Qiu, I also swear..."

Qiu Xu waved his hand and stopped his words, his eyes slowly sweeping across the few people in the reception room.

He focused on observing Liu Weitai, the suspect in his heart, and found that he was watching a play.

Qiu Xu still knows the truth that there is no real evidence and that you can't talk nonsense.

Qiu Xu fixed his gaze on Chairman Hong and Liu Jianbai who were sitting together, and said with a chuckle: "The light and color that Director Wang said was tampered with, so I won't tell the truth for now."

"Just as soon as he played the video, he hurriedly pointed out this problem, which shows that the light and color in this video are not his ideal processing effects."

"Chairman Hong, Teacher Liu, let's not talk about light and color. From other perspectives, how do you think Director Wang shot these two scenes?"

Chairman Hong glanced at Liu Weitai vaguely, pondered for a moment, looked at Wang Yao, and asked, "Director Wang, can you show us the original footage shot on the set?"

"Yes, yes, the original shot!"

Wang Yao woke up, a little flustered, from the portable hard drive he brought with him, he called up a few short shots that had not been processed and put them on the high-definition screen.

From this look, Qiu Xu and others can see the difference.

In these few scenes, although there are noises, improper performances, and the sound of the director shouting cards, the pictures are bright and pleasant in color, giving people a very comfortable feeling.

After comparing these shots, President Hong nodded gently and said: "If you adjust the light and color, these two scenes shot by Director Wang can be said to meet my requirements."

"Professor Liu, what is your opinion?"

Liu Jianbai also nodded and said, "I think so too."

Tian Xu, who was sitting on the side, opened his mouth to express his opinion, but then thought that Qiu Xu did not name himself, so he closed his mouth again.

After receiving the comments of the two, Qiu Xu quickly slashed and said: "Since President Hong and Teacher Liu have both expressed their approval, then I decide..."

"This advertisement will continue to be handed over to Director Wang."

Qiu Xu paused and added: "This advertisement is my painstaking effort. I have confidence in Director Wang."

Immediately afterwards, he said apologetically: "In view of the allegations made by Director Wang just now, I need to verify it."

"I won't keep you guys today. I will definitely hold a dinner to make up for my rudeness today."

"Teacher Liu, Chairman Hong, Director Liu, Director Tian, ​​Director Chen, I'm really sorry..."

Liu Jianbo waved his hand indifferently and said: "Qiu Xu, you don't need to apologize, we are already worthy of this trip today."

"It's important for you to be busy with work, so we won't bother you."

"Hey, Qiu Xu..."

He also reminded: "This year's new advertising tasting class, I arrange it at the end of the month, don't forget..."

Chairman Hong, Liu Jianbai and others entered the elevator and waved goodbye to Qiu Xu, Wang Yao, Tan Ya and others who wanted to send them off.

After the elevator door closed, Tian Xie finally couldn't help but speak: "President Hong, although Director Wang accused someone of making trouble, it is very difficult to control this advertisement in terms of his past performance."

"Why not take this opportunity?"

Chairman Hong said in a light tone: "President Qiu has absolute decision-making power. He is brilliant but also young."

"Young people have the advantages and disadvantages of young people, such as good face."

He specifically emphasized: "As long as Director Wang is not shooting horribly, Qiu will not easily change his decision."

"What's more, the shooting by Director Wang was quite good, exceeding my expectations, except for the light and color..."

At this moment, Wang Yao was following Qiu Xu and said in fear, "Thank you, President Qiu for your trust."

"I really didn't expect such a thing to happen to me."

"This person is really overcast..."

Wang Yao said with lingering fears: "If it weren't for this period, I had learned a lot from Brother Liao."

"With special care in the light and color of this advertisement, maybe I really can't find anyone doing tricks, and it's likely that the bastard will succeed."

Qiu Xu's head was heavy, very uncomfortable.

In order not to be rude in front of President Hong and others, Qiu Xu doubled his cold medicine at noon.

Although the symptoms of the cold were gone, the side effects of the medicine kept him a little dizzy and lethargic.

At this moment, Qiu Xu tried to suppress his physical discomfort and was full of irritability, and said sternly: "Director Wang, you should investigate this by yourself."

"It's very likely that the people around you should work together inside and outside."

"and also……"

He repeatedly warned: "Next time there will be such a mistake, and the filming of this commercial cannot meet my requirements..."

"You just switch to selling sweet potatoes..."