The King of Advertising

Qiu Xu became more and more open on the podium, and he really took this report as a small chat, just talk about it whenever he thought of it.

Based on his own understanding, he talked about the advertising cycle.

Because some companies, it can be said that they are shooting an advertisement, which can be broadcast for one or two years, and they can't wait for a long time to broadcast.

He also talked about the pricing of creativity.

Because there is no exact measurement standard for the value of creativity, most of it depends on the food. Party A and B will finally confirm a price during the round-trip negotiation.

Of course, Qiu Xu used more saliva to introduce several of his advertising ideas.

Mainly explain how they were born, their focus and intentions, etc.

In the process of the birth of this idea, Qiu Xu naturally added a variety of post-processing.

In most cases, there is nowhere to be found after breaking through the iron shoes, and suddenly looking back, it is in the dim light.

Or, the inadvertent bits and pieces in life evoked his rich associations.

In the process of explaining these advertising ideas, Qiu Xu also pretended to inadvertently revealed that Party A’s company had feedback on the survey data and some sales growth data after the advertisement was put on the market.

Starting from close to noon, Qiu Xu talked about it early in the afternoon.

Qiu Xu, who was dry-mouthed, felt almost nonsense, ended the story wisely, and entered the stage of communication and questioning.

He intends to answer two or three questions symbolically, and then end his trip to Binhai University, which didn't feel too bad today.

Qiu Xu hasn't designated a classmate who raised his hand. A girl with short hair and freckles below the passing grade stood up directly.

"Mr. Qiu, the two advertisements that you played at the beginning are very good. They cater to the theme of returning home for the Spring Festival and will definitely resonate with most Chinese."

The girl changed her tone and said, "But the essence of these two commercials is the commercial song sung by Yao Kun."

"In terms of creative creativity alone, it can only be said to be a bit ordinary."

"What do you think?"

Qiu Xu nodded and said, "This classmate is right."

"The real situation is that the song "Go Home and See" was first produced, and then based on this song, combined with the main businesses of the two companies, created these two commercials."

"In terms of advertising creativity alone, it is indeed a bit ordinary."

He recalled with a look on his face: "My parents' hometowns are all from other places. One day, once in a while, I chatted with my mother about my hometown's grandparents."

"My mother said that she has been working hard for many years, but she is still struggling in her life. She wants to go home to visit her parents, but she always feels ashamed."

"I wrote this song when I felt it in my heart..."

"Wait……"

The girl with freckles interrupted Qiu Xu and asked for confirmation, "Mr. Qiu, you mean you wrote this song yourself?"

Qiu Xu smiled and said: "I wrote the words and music."

As soon as these words came out, they immediately caused a sensation among everyone.

Qiu Xu was a little proud secretly, and said in his heart that he finally calmed you down.

When the classroom was quieter again, Qiu Xu introduced himself: "My hobbies are more extensive. I can use basketball, roller shoes, skateboarding, and street dancing."

"In middle school, I spent more energy on guitar and singing. I even formed a band with my classmates."

Qiu Xu said with regret: "Because of the distraction of energy in middle school, the academic performance is very average."

"In the end, I had to miss Binhai University and it became a pity."

Chairman Hong, who knew that Qiu Xu was following, almost didn't hold back the music.

Still missed?

It seems that the college entrance examination results are a bit worse.

The admission gap between Binhai Associated University and Binhai University is not one-and-a-half.

Qiu Xu's face is not as thick as usual.

Amid the exclamation of many people, another male student with glasses who looked more than 30 stood up.

"As far as I know, none of your works, Mr. Qiu, was selected in the excellent advertisement selection that Binhai City recently concluded."

"Mr. Qiu, what do you think is the main gap between your work and those excellent works?"

Qiu Xu took a deep look at this guy.

Which pot does not open and which pot, this person should be looking for trouble on purpose.

Qiu Xu smiled and said, "You should be a doctoral student, right?"

The glasses man nodded and said, "Yes, I will graduate next summer."

Qiu Xu said lightly and said, "Do you think my works are not as good as those selected?"

The man with glasses smiled faintly and said, "Mr. Qiu, it's not that I think, it's the advertisers who voted."

"Aren't they all saying that the eyes of the masses are discerning."

The atmosphere in the classroom is somewhat condensed.

The IQ of the person who can sit here is at least super-ordinary, and he can naturally hear what this person is saying.

Qiu Xu smiled, shook his head and said regretfully: "You are already a Ph.D., or a Ph.D. from the School of Media and Communication, Binhai University. Why don't you show the corresponding appreciation and opinions?"

The man with glasses just darkened his face, and asked with questions: "Don't you admit that your work is excellent, just because you don't have the ability to appreciate it?"

Qiu Xu said slowly: "The merits of advertising creativity are subjective, and I can score 80 points."

"You can naturally score sixty points, even twenty points."

"However, objective and unbiased evaluation standards, although the scores assigned are different, the discrimination between multiple advertisements should be consistent."

"It shouldn't happen. Nine people think that A is better than B. Only you think that B is better than A."

Qiu Xu confidently said: "I have seen the advertising works selected by the Binhai advertising industry this year."

"I also admit that they are indeed excellent, but have to say, they are better than all my works?"

Qiu Xu snorted coldly, and said unceremoniously: "I must point out that this is either because you have no intentions and deliberately said this, or there is a problem with your basic appreciation ability."

Qiu Xu was so blunt, and the temperature in the classroom rose several degrees in an instant.

Many students looked eagerly at the two facing each other, looking forward to their further confrontation.

At this moment, Professor Liu stood up.

Seeing this, the man with glasses hurriedly held back what he had said.

He still knows who can provoke and who cannot provoke.

Professor Liu stepped onto the podium, stood beside Qiu Xu, and scanned the audience with a serious expression.

"Although the school is not a purely out-of-the-box place, you can't tell lies with your eyes closed and distort facts."

Professor Liu directly stood up for the Qiu Xu platform, and said: "Mr. Qiu Xu's creative advertisements, there are a few, you are welcome to say, are of high level in the world."

He looked at the man with glasses and said coldly, "You can't see such obvious facts and gaps?"

"Mr. Qiu Xu pointed out that something went wrong with your basic appreciation ability. You really need to reflect and improve."

The man with glasses could refute Qiu Xu, but he dared not refute Professor Liu. He opened his mouth and finally left his seat silently and out of the classroom.

After this incident, Qiu Xu took the opportunity to announce that this exchange is over.

Afterwards, Qiu Xu, Chairman Hong and Professor Liu solved the memory release problem and came to Professor Liu's office together.

Chairman Hong said a little sorrowfully: "Mr. Qiu, your response just now was pretty good, and you pointed the finger at the student's appreciation level."

"If you are accusing the advertisers who voted, once today's remarks are spread, you are equivalent to standing on the opposite side of all the Binhai advertisers."

Qiu Xu was taken aback.

He didn't expect this level, he couldn't help but said angrily: "His heart is damned! Conscience is greatly broken."

Professor Liu sighed softly: "Maybe the student has already accepted an offer from a certain advertising company, so he deliberately dug a hole for you."

"The competition in society penetrates into the campus, and there is no pure land."

Professor Liu sighed again. Looking at Qiu Xu, he couldn't help shaking his head and said, "Qiu Xu, the content of your speech this time is messy, I'm a little disappointed."

Qiu Xu explained in a low voice: "Teacher, I have indeed been preparing carefully all this time."

"It's just that you have too little accumulation and you are out of stock. All you are facing are your top students. They are so guilty and flustered that they are not performing well."

Professor Liu said softly, "Still flustered and guilty?"

"At first I could still feel your tension, but then, you can completely let yourself go."

Qiu Xu responded with a smirk.

Professor Liu snorted softly and said, "Although I am not satisfied with your performance today, compared to the last conversation, I can perceive that you have made significant progress and have incorporated your own opinions into it."

"Have you read all the books on the list I opened?"

Qiu Xu cautiously replied: "Teacher, I have finished reading."

Professor Liu got up, pulled out six books from the shelf against the wall, and handed them to Qiu Xu.

"This is your second stage, you need to study..."