The King of Advertising

Yan Guofei is an old man who looks like 50 or 60 years old, about 1.7 meters tall.

His footsteps are audible, his handshake is also powerful, his figure is well maintained, and he looks a little thin.

This person is very enthusiastic.

When I saw Qiu Xu, young talents, peerless peers, creative masters, marketing wizards and other words of praise, I gave them away without money.

Qiu Xu was a little embarrassed to be praised.

Fortunately, Liu Yuezhu appeared in time and said that lunch was ready...

This was the first meal Qiu Xu had at Professor Liu's house.

It's Western food. A large Western-style plate is placed with fried lamb chops, paired with broccoli, oyster mushrooms, fried eggs, and pasta.

The rich coffee shop has a simple western-style business style, and it is rushing.

Considering that this meal was made by Liu Yuezhu himself, Qiu Xu is not surprising.

To Qiu Xu's expectation, the taste of this meal was quite good, much better than the few simple business meals he had eaten before.

Especially the lamb chops, there is no smell of fishy, ​​not to mention, the outside is charred, the inside is tender, the juice is rich, and the taste is quite rich.

Qiu Xu naturally praised it without hesitation.

Liu Yuezhu, who was in a happy mood, proudly told Qiu Xu that she had spent three years studying western cooking in a foreign country.

Nowadays, more than half of the regular customers who come to Siji Sunshine Coffee Shop are for her Western-style simple meals.

Professor Liu Yuezhu's appearance made Professor Liu unable to listen.

He told Qiu Xu and Yan Guofei with disappointment.

When I sent my daughter to study abroad, I hoped that she would succeed in her studies and bring back at least one university degree.

Unexpectedly, she didn't do business, and left her studies to learn western cooking secretly.

Liu Yuezhu, who was exposed for a short period of time, said with a smile, "Dad, I didn't succeed in school, you should be more fortunate."

"Like my brother, he is amazing, but he can't come back after a busy Chinese New Year, so he usually calls you and my mother."

"How nice I am, I can chat and walk with you from time to time, and cook you delicious meals."

"So, children who do not learn well are arranged by God to repay their parents' kindness."

Professor Liu happily said, "You, you can quibble."

"Doesn't children who do not learn well make their parents more worried and anxious?"

Liu Yuezhu smiled lightly and said, "Dad, I can't study well, doesn't it mean that I can't do anything else?"

"Look, I opened a coffee shop to support myself, more than enough."

Professor Liu smiled and shook his head, stood up, and said to Yan Guofei and Qiu Xu that he had eaten well, "Let's go to the study."

"Just leave it to Xiaozhu to clean up..."

When they came to the study, the three of them sat in the tea seat in front of the bay window.

As a junior, Qiu Xu took the initiative to make tea.

Yan Guofei watched Qiu Xu's skillful hot cup and brewing tea, and sighed: "Mr. Qiu, what you said last night was a fluke that completely shattered me."

"No matter how we change the outer packaging, as long as it is an opportunistic behavior, even if consumers can't find it for a while, competitors will definitely detect it in the shortest time."

Qiu Xu just chuckled in response.

But there is a secret message in his heart. You still consider this person to be honest, admitting that you are lucky and inclined to adopt that idea.

Yan Guofei continued: "The shopping mall is like a battlefield. If you don't advance, you will retreat."

"In the past two years, the company's marketing expenses have risen year after year, but revenue has stayed in place, and its market share has declined."

"Faced with this situation, I am anxious!"

Yan Guofei sighed with regret: "In Mr. Bai's heart, he must be even more anxious, hey..."

"With this mentality, we almost made the wrong decision like drinking poison to quench our thirst."

"Here, I would like to thank you very much, Mr. Qiu, you are like Huang Zhongda Lu's great drinking love."

Seeing that Yan Guofei was about to stand up and thank him formally, Qiu Xu hurriedly stopped the other party and said, "Mr. Yan, it's over, it doesn't have to be the case."

"It's just a momentary humble opinion, but I can't talk about Huang Zhongda Lu."

Seeing the other party sitting down, Qiu Xu said politely: "I drank too much wine last night, coupled with my youth and vigor, it was a bit unscrupulous."

"I also ask Mr. Yan Haihan to be."

Yan Guofei laughed and said, "As businessmen, what we most want to hear is the truth. As long as it is useful, we are not afraid of how sharp and hurtful these words are."

"Not to mention Mr. Qiu's words last night, it can be said that they are all words..."

At this time, Professor Liu, who was tired of politeness, interrupted: "Stop talking about these flattering and polite words."

"Let's step into the subject and talk about serious matters."

Yan Guofei smiled and said: "Professor Liu said, I blame me, and I am not used to bringing the greetings from the wine court."

"Mr. Qiu..."

Yan Guofei sat upright and said in a deep voice: "I have decided to take over the company's specific management affairs again, and take advantage of my old bones that have not completely rusted to death. I will fight for a few more years."

He picked up the teapot and refilled Qiu Xu with some tea, and held Qiu Xu's teacup with both hands in the posture of offering tea.

"I also hope that Mr. Qiu can help me!"

In front of Professor Liu, Qiu Xu didn't dare to hold it up, so he half got up and took the tea cup.

"Mr. Yan, it doesn't have to be like this!"

Qiu Xu sat down again, put down the tea cup, and slowly said, "I have promised the teacher before that I will help out an idea..."

To tell the truth, Qiu Xu is still very useful to the other party's enthusiasm and the behavior of courtesy corporal.

However, the most crucial point, Yan Guofei did not make a statement.

Brother, reward.

Now it's the business economy. The two sides are talking about cooperation. Nothing can move people's hearts more than real money.

Seeing that Yan Guofei hadn't touched this point, Qiu Xu had to mention it first.

"Mr. Yan, I have two ideas."

"One is advertising creativity, and the other is a more complicated marketing campaign plan."

"I don't know..."

"Event planning case!"

Yan Guofei's choice is very simple, "A single advertisement, I think it is difficult to bring much improvement and touch to the company's sales."

"Long-term marketing activities are currently the most needed."

Qiu Xu chuckled and said, "Mr. Yan, I have an event planning plan, but the charge is not low."

"From one million to tens of millions."

Yan Guofei was taken aback for a moment, and then said: "As long as it is a plan that can bring significant results, I am willing to pay for it."

Effect first, pay later?

Qiu Xu also welcomes this settlement method.

However, the other party's statement made him feel a little unhappy.

"It's just right, I have an event planning idea in my mind that is still suitable for toothpaste promotion."

"Let me briefly talk about it, Mr. Yan..."

Qiu Xu looked at Professor Liu again, "Teacher, please comment together."

After saying this, he picked up his teacup and took a sip.

Qiu Xu noticed that both Yan Guofei and Professor Liu had leaned forward a little and were ready to listen.

He put down the teacup and said softly: "Chinese people are relatively shy and introverted in terms of emotions. Lovers, unlike foreigners, use intimate actions to express each other's feelings at every turn."

"We rarely see that lovers use kisses to express their love for each other in public, usually holding hands and holding hands."

Qiu Xu paused deliberately before continuing: "It's not far from Valentine's Day."

"We can use the theme of Valentine's Day to create an activity that promotes intimate interaction between lovers."

"For example, we can build a projection booth in the lobby of a shopping mall or a square, and invite lovers to leave the most beautiful kiss photos under the warm silhouette."

Yan Guofei groaned and repeated: "Projection booth? Kiss photo?"

Qiu Xu further explained: "The projection booth, similar to that of shadow puppetry, is sealed around, allowing pairs of lovers to enter one by one."

"The lover puts himself in the most beautiful kissing position and kisses."

"The photographer is outside, shooting their kiss projection."

"In this event, in addition to giving them projection photos, you can also give out some small gifts such as toothpaste..."

Qiu Xu pondered and said: "This event can edit beautiful kissing silhouettes, as well as short videos of sweet interactions and performances of couples, and promote them on the Internet and TV."

"You can also hold the most beautiful kiss silhouette voting and other activities."

Qiu Xu stretched out his hand and said: "In order to cooperate with the toothpaste promotion, the slogan of this event is indispensable."

He thought about it and said, "For example, fresh lips and teeth, kissing a lover..."

Seeing Professor Liu nodding frequently, Yan Guofei's face also showed a little excitement. Qiu Xu smiled and asked, "Mr. Yan, how much do you think my event planning is worth?"