The Youngest Son of Sunyang

Cho Dae-ho, who uses the largest room in the HW Group Sanctuary, looked 10 years old overnight.

I could no longer digest the crowded phone and block it.

After opening the door of the boss's office, Joe sighed for a long time.

“Whatever the outcome, it's a huge success. It's crazy.”

“It may seem crazy, but we win today. Relax."

“I don't know football, but I know Poland is a country in Europe. We beat European countries in the World Cup? ”

“We will definitely win on electricity. ”

President Jo Dae-ho waved his hand as if he no longer wanted to hear.

“Well, I'm fine today. Even if we lose, we can say our company truly remembers victory. What are you gonna do about the U.S. War? The PR team is a battlefield now. I can't even digest a reporter's phone to see if it's a forecast. ”

“Isn't that proof that you saw such a huge advertisement? How about the battlefield? The PR staff will work for a long time, too. Huhu.”

“It's not funny. Now that you've raised your expectations, you need to be very careful with the next match. ”

He smiled at Joe, who had a stiff face.

“Ms. Grant, we're not gamblers. Now, some people may say they didn't get it right, but the important thing is to maximize ad effectiveness. Today, no one but our cars caught my eye. You spend billions and billions and no one cares about you? ”

But I think President Jo has already heard my speech. I kept saying only worrying things.

“I can't stop now. You know, we have to predict the next commercial. Of course, if you get your predictions wrong today, you'll only get insulted. ”

“We've also chosen the following line of advertising: ”

“What? Win? Lost?”

I can't hide my curiosity even when I'm frustrated.

“A generous round of applause for the team that showed you a great match. ”

“What? You're taking one step off now? You're so weak.”

“Problem with prediction, problem with one step away... Is this it? Haha. ”

“Hmm…. ”

President Jo opened his mouth thinking while blinking for a moment.

“Do you think we're even? ”

You have to answer well. Fortune tellers are no more.

“Win or lose, Biggie. Don't they all match? ”

“Yes, but it would be a good expression to compare. ”

It will come to a conclusion on June 10.

“Anyway, today at 8: 30, every single one of us is going to watch the game. Let's take a look at the results of the match and think about what the next ad phrase will be. Is that okay?"

“Yes. If we lose today, we have to change the next sentence. ”

But that didn't happen.

That evening, two heroes were born after winning the first World Cup victory. It was the Hwang Seon-hong and Yoo Sang-chul players.

He is not a hero, but he also emerged as the main character of the talk. It was this morning's advertisement that predicted victory.

It was overwhelming that the prophecy was true, and it was also said that he caught the mouse in the back of a cow.

However, he said, "Do you know how hard it is to catch rats in the back of a cow?" This was also a joke of skill.

And we were interested in what kind of car the silhouette-like car looked like. The Loop Line overwhelmed the opinion that it was a sleek sports car.

It also meant that people were waiting for unusual cars to appear, not ordinary sedans.

In fact, it is hard to know what a blurry silhouette looks like. But you have to imagine what you want. Accepting an ordinary silhouette as a sports car means that you are tired of the ordinary generation.

In the next match, HW's prediction became more interesting than the World Cup.

* * *

"A generous round of applause for the team that showed you a great match.

"HW cars will share the joy again today.

In today's draw, 100 new models of HW cars will be given to you. Please see our homepage for more information.

It was an advertisement for Monday, June 10, during the competition between South Korea and the United States.

Now there is a blurry but clearly recognizable shape of a two-door coupe, not just a silhouette.

There were quite a few people who were passionate about the fact that the new car was a sports coupe, but the ambiguous phrase amplified people's curiosity.

Given the overwhelming amount of opinions that were accepted as defeat, there were also those who criticized that they were going to be invited before the start of the match.

However, when the outcome of the match became a 1: 1 draw, the public opinion changed by 180 degrees.

‘A generous round of applause for the team that showed you a great match. The phrase’ is a very appropriate result.

The PR team was about to lose their minds and the homepage server was still recovering on the phone, wanting to know who the fortuneteller was sitting in the HW car.

The exorcism that I expected also revealed a little interest.

Compared to Pelet's curse, we started introducing our advertisements. And I didn't forget to tell you what I was expecting to see in the third commercial.

On Friday, June 14, the advertisement for the remaining group stage matches with Portugal really excited South Korea.

Axis! The Korean team has reached the 16th rank!

"HW cars still get 100 today!

The PR team sat idly by pulling out all the phone codes was the best they could do. "If I win tomorrow, I will go to Incheon stadium and attend the drawing event," Cho said last night. When you lose, go draw. I don't know anymore. ”All I have to say is that I've been out of touch.

I desperately want to win, but no one thinks I can beat Portugal. Except for Director Gus Hiddink and me.

The future that was planned went without a problem.

It's a festive atmosphere after the first World Cup victory.

The streets were overflowing with people wearing red t-shirts, and the house filled the bosom of the owners with the biggest sales ever.

They complained about why the World Cup only takes place once every four years.

In the first two matches, we started showing live draws that we did not show.

President Jo Joo-ho waved to the audience with a loving smile, while reporters waited with their microphones.

“Tell me one thing. How can you be so precise about winning or losing? ”

“Are you using professional analysts? Or is there a fortuneteller who's as forgiven as they say? ”

Joe shakes his hand without losing his smile.

“Oh no, our company is just advertising the aspirations of the people. I wanted my first win so badly, I wanted to see a great game, and I wanted to go to the 16th with my people. That's it. There's no such thing as fortunetellers. Haha.”

He answered reporters' questions best to see if he knew they were being broadcast live on TV and disappeared.

“Old man, you're so experienced.... Huhu.”

There's nothing more to see. The real winner of the Hanil World Cup is the HW car.

As the official sponsor of the World Cup, Hyundai Motors spent only KRW 100 billion on FIFA. He also boasted that he would enjoy the trillion-dollar promotional effect of speaking like a mouthwash.

However, not only did we not use the World Cup logo, but we also enjoyed more promotional effects than Hyundai Motors.

We have already kept abreast of our forecasts and have enjoyed promoting new cars to the world.

* * *

“What now? Happy eighth grade again? ”

“You think you can win better than that? It's Italy."

President Jo Dae-ho, President Oh Se-hyun, and members of the public relations team only looked at my mouth.

I tilted my head and moxed. Don't impersonate a fortune-teller. The most appropriate advertisement text should be drawn.

“AGAIN 1966. We're sure.”

“What?"

“What?"

Even the members of the public relations team who were waiting for me with their notebooks were dumbfounded.

“North Korea and Italy had a match at the 1966 World Cup. North Korea won by one to zero. I mean, let's recreate that. ”

“North Korea? ”

When the old President Jo Dae-ho said North Korea was no longer an option, his refusal started.

“Don't be so surprised. This is a slogan used by the official Red Devil supporters. ”

“Really?"

“Yes, I will have a very large plaque card ready. ”

“How did you know? I heard the Red Devil keeps secret every game aid. ”

Oh Se-hyun looked at me suspiciously, but there were many words to surround me.

“Ignore cruise group intelligence? It takes about an hour to figure that out. ”

“Oh, I forgot that. ”

I told President Jo who was frustrated.

“AGAIN 1966 is going to fill up the stadium anyway, and it works a little faster for us. because it looks like the sponsors are advertising it again. ”

His expression relaxes when he says it's effective.

“But…. Do we win or do we lose? ”

A member of the PR team with a notebook opened his mouth carefully. Now I have come to wonder if the prophecies are true or not.

“Look at the ad text. We are certain of victory. This is it.”

“Hey! Don't be blunt, what do you think will happen? ”

“I didn't start this fight to win or lose. Fortunately, so far, ads and results have matched up roughly. That's important. Joe said that during the interview, right? That's all that matters. ”

I pretended not to hear O Se-hyun's curiosity and told the public relations team again.

“Let's raise it to 500 this time. Let the money show that we are certain of victory. ”

“Honestly, I don't mind walking a thousand generations. I've lived with a car in my life, but this is the first time I've ever been more excited. This time, you have to be strong. That way the flames won't go out. ”

Joe did not oppose the 500th prize in any way.

“By the way, apply to use Seoul Square on June 29. That's the first time we're going to show our new car. It may be autumn to hand out the winners, but it's time to show them our cars first. ”

No one can think that our team is up to 4th.

June 29th is the third and fourth place. Our World Cup will think it's over before then, so the notice of use of Seoul Plaza will be accepted.

“Finally, the PR team. ”

The PR team associates who met me began to stare at my mouth with gleaming eyes.

“Notify all the newspapers. If we don't cut our bills enough to accommodate it, we cut our advertising. ”

“Yes? What is it...? ”

Everyone is eager to get on board and advertise in the World Cup, so it is the highest advertisement cost ever. You want to carve it up?

They all turned into crazy eyes.

“Our prophecy ad is now a specialty, not an ad. Have you seen the subway newsstand? When we advertise, we show up. From their point of view, they're paying for the specialties. I promise you, if you take anything off the commercial, it's free. I'm sure they'll give you a discount on the central diary. Show what the PR team is capable of. ”

The PR staff noticed that I wasn't just saying that. This is a work order and must be done.

“Yes, I understand. ”

I finished the meeting with their strong answers.

And….

On June 18, the Italian war in the Great War ended with the golden goal of the stable currency.

Now there were only two people's interests.

How long will the team win? And how long will the prophecy of HW's car borrowing ads be fulfilled?